Samsung Semiconductor, Inc. Power Green...
Transcript of Samsung Semiconductor, Inc. Power Green...
Samsung “Power Green” Luncheon
Samsung Semiconductor, Inc. Power Green LunchLunch
March 26, 2009March 26, 2009
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Tomorrow’s Magic Window Is HereLeading Green LCD Leading Green LCD ““VIDificationVIDification””
Scott BirnbaumVice President,Samsung LCD Division,Samsung Semiconductor, Inc.
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AGENDA
VIDification
Enabling Technologies• New PenTile Technology
LCD and OLED • New Panel Structures
L/C, Aperture• New Backlighting Structures
CCFL, LED, Dimming
Travel Less – Experience More• 3D, Ultra Definition
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VIDificationExtending the movie experience, everywhere
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Where Do Consumers Get Video Content?
““1 million Xbox members use 1 million Xbox members use movie servicemovie service””
““..watched 1.5 billion minutes ..watched 1.5 billion minutes of movies and TV through its of movies and TV through its Watch Instantly video serviceWatch Instantly video service””
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Smart Phone Monitor Notebook
VIDification TrendWide Aspect Ratio 16:9Higher Resolution 1080pContent Online, Real-Time, PersonalScreen Size Wider and Bigger
Green Needed More Than EverGreen Needed More Than Ever
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Mobile Megatrend: More Content, Richer Experience
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PenTile Technologies
LCD PenTile Matrix™
Conventional RGB
OLED PenTile Matrix™
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LCD PenTile RGBWLCD PenTile RGBW
How It Works Benefits
Red, Green, Blue+ White sub-pixel1/3 larger sub-pixelDriver IC renders same input signal
2x2 pixels
PenTile RGBWPenTile RGBWTMTM
Conventional RGBConventional RGB
High Resolution & Lower Cost- a-Si High Resolution ( > 200ppi)- 5~10% Cost saving ( vs LTPS)
Better Light Efficiency (up to 2X)- Less # of LEDs or Higher Brightness
Simple Panel Structure- One-third fewer pixels- 1 Chip Driver IC- Lower Power Consumption
1. RGB RGBW2. Sub Pixel Rendering
White Is the New Green
How It Works
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OLEDs only consume power for active pixelsOLED lifetime tied to current density– Excessive current density, shorter lifetime
PenTile can increase pixel size by 33%– reduces current density – dramatically increases lifetime
PenTile technology enabler hi-res OLED smartphones
For high resolution OLED applications
RGB Stripe Conventional
4 pixels 4 pixels (33% fewer subpixels)
PenTile Matrix™
PenTile Matrix™ offers 30% less current density - larger aperture
OLED PenTile Matrix™
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Lower Power Panels
New Panel Structure
’08 ’09
Logic
100% 88%12%↓
BLU
. Aperture ratio improved
. Logic power lowered via lower panel load
Low Voltage Liquid Crystal (L/C)
Logic PowerLogic Power High Aperture Ratio StructureHigh Aperture Ratio Structure
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Non Dimming
1-D Dimming(53.3%)
5W5W 3.5~4W3.5~4W 2~3W2~3W
1D Local Dimming
NOTEBOOK:NOTEBOOK: Power Savings with LEDPower Savings with LED
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MONITOR: Slim & Low Power CCFLSlim & Low Power CCFLLamp ReductionLamp Reduction
W-LED
BenefitsBenefits
Energy SavingEnergy Saving
2 CCFL4 CCFL6 CCFL(U-Type)
Direct 6U Lamp
Edge 4 Lamp
Edge 2 Lamp
35%↓
60%↓
Ref.
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Increasing Panel Transmittance + Lowering Lamp Power + Enhancing Optical SheetsIncreasing Panel Transmittance + Lowering Lamp Power + Enhancing Optical Sheets
GreenerGreener TV Panels TV Panels –– Efficient CCFLEfficient CCFL
52” FHD120Hz
52” FHD120Hz
20082008 20092009 20102010
Ref.Low Power
Low Power
50% ↓30%↓
Technologies for low power
- High Transmittance Panel
- Less CCFLs Lamp
- New Diffusion Plate
- New Optical SheetConventional
PrismPrism
Diffuser
New design
New SheetPrism
Diffuser
Patterned Diffusion
Plate
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L D
• Thinner• Less Power
GreenerGreener TV Panels TV Panels –– EdgeEdge--litlit
Direct-lit Edge-lit
Resolution 1080p 1080p
Thickness 49.5mm 10.8mm
Weight 25kg 15.5kg
Brightness 450nit 450nit
Power30% ↓
(Less than CCFL)50% ↓
(Less than CCFL)
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GREEN Enabler: Travel Less Experience More
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3D TelePresence between Hong Kong and London
LCD Displays Truly Come to LifeLCD Displays Truly Come to Life
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DonDon’’t Just Watch itt Just Watch it…………Be Part of the ExperienceBe Part of the Experience
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Ultra DefinitionUltra Definition
Looking Through a WindowLooking Through a Window
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GREEN VIDification Enablers Power Reduction - Mobile, Notebook, Monitor and TVs
PenTile – Up to 50%• White is the New Green In Mobility
New Panel Structures – 10%+• Integration, Materials, Engineering
New Backlighting Structures – Up to 60%• Efficient CCFL • LED - Dimming
QQueuestistions?ons?
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Storage Hard Disk DrivesF2EG 1.5 Terabyte EcoGreen HDDS1 Mini External HDD
Solid Disk DrivesEnterprise Class: 50GB and 100GB Notebook/PC: Up to 256GB
LCD DID40” Edge-Lit LED Ultra-Slim LCD TV Panel
Mobile Displays3.1” wVGA PenTile™ OLED
3.16” wVGA PenTile™ LCD
DRAM Samsung DDR3 2Gb Component Based SolutionsDDR3 Modules16GB QR DDR3-1066 RDIMM 8GB DR DDR3-1333 RDIMM 4GB DR DDR3-1333 UDIMM 4GB DR DDR3-1333 SoDIMM
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