SAMSUNG Project

A

Project Report On

“A Market Survey of Consumer Durables Product of Samsung

Electronics Ltd”

Submitted in Partial Fulfillment of the Award of Degree ofBachelor of Business Administration (BBA) 2007-2010

Project Guide Submitted ByMr.Jagat Jyoti Barua Vaibhav BansalLecturer,MAIMS Enrollment No. : 0411471707 BBA (Gen) VI Semester Sec A

Maharaja Agrasen Institute of Management Studies Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No.!, Sector 22, Rohini Delhi 110086

1

STUDENT DECLARATION

This is to certify that I have completed the Project titled “A Study Of

Consumer Durable Market For Samsung Electronics Ltd” under the

guidance of “Mr. Jagat Jyoti barua” in partial fulfillment for the

requirement of the award of the degree of Bachelor of Business

Administration at Maharaja Agrasen Institute of Management Studies,

Delhi. This is an original piece of work and I have not submitted it earlier

elsewhere.

Vaibhav Bansal

0411471707

BBA (Gen) VI semester Sec A

2

CERTIFICATE

This is to certify Project titled “A Market Survey of Consumer

Durables Product of Samsung Electronics Ltd” is an academic

work done by “Vaibhav Bansal” submitted in the partial fulfillment for the

award of the degree of the Bachelor of Business Administration from

Maharaja Agrasen Institute of Management Studies, Delhi, under my

guidance and direction. To the best of my knowledge and belief the data and

information presented by him in the project has not been submitted earlier.

Mr. Jagat Jyoti Barua

Lecturer, MAIMS

3

ACKNOLEDGEMENT

I take great pleasure in recording my sincere gratitude to the person who helped me in

completing this project by giving their valuable time and guidance. I would like to

express my gratitude towards them.

Mr. Jagat Jyoti Barua, project in charge, for providing me his whole hearted co-operation,

consistent help, valuable guidance at every stage of my project. He has been a source of

consistent and professional evolution of my project. Without his personal guidance I

would have never come to successful and efficient completion of this project.

Also I would like to thanks Dr. N.K.Kakkar for his keen interest and guidance throughout

the course of my training.

4

TABLE OF CONTENTS

Page No.

Chapter 1 Introduction 1.1 About the Industry 7 1.2 About the Organization 10

Chapter 2 Research Methodology 2.1 Objectives of study 16 2.2 Research Methodology 17 2.3 Scope of study 19 2.4 Limitations of study 20 2.5 Sources of data collection 21

Chapter 3 Findings and Analysis 3.1 Findings from Primary Data 23 3.2 Findings from Secondary Data 38

Chapter 4 Conclusion 41

Chapter 5 Recommendations 43

Annexure 45

Bibliography 48

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CHAPTER- 1

INTRODUCTION

1.1 Introduction about the Industry

1.2 Introduction about the Organization

6

INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and appliances for domestic

use such as televisions, refrigerators, air conditioners and washing machines. Instruments

such as cell phones and kitchen appliances like microwave ovens were also included in

this category. The sector has been witnessing significant growth in recent years, helped

by several drivers such as the emerging retail boom, real estate and housing demand,

greater disposable income and an overall increase in the level of affluence of a significant

section of the population. The industry is represented by major international and local

players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool,

etc.

The consumer durables industry can be broadly classified into two segments: Consumer

Electronics and Consumer Appliances. Consumer Appliances can be further categorized

into Brown Goods and White Goods. The key product lines under each segment were as

follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5 billion in

2007-08. More than 7 million units of consumer durable appliances have been sold in the

year 2006-07 with colour televisions (CTV) forming the bulk of the sales with 30 per

cent share of volumes. CTV, refrigerators and Air-conditioners together constitute more

than 60 per cent of the sales in terms of the number of units sold.

7

In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct

cool segment has grown by 9 per cent. Companies like LG, Whirlpool and Samsung have

registered double-digit growth in the direct cool refrigerator market.

In the case of washing machines, the semi-automatic category with a higher base and

fully-automatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to

229,000 units, respectively. In the air-conditioners segment, the sales of window ACs

have grown by 32 per cent and that of split ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite high, the

markets for both C-TV and refrigerators were shifting to the semi-urban and rural areas.

The growth across product categories in different segments is assessed in the following

sections.

Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to grow by at

least 25 per cent. At the disaggregated level, conventional CTV volumes have been

falling while flat TVs have grown strongly. Market sources indicate that most CTV

majors have phased out conventional TVs and have been instead focusing more on flat

TVs. The flat segment of CTVs now account for over60 per cent of the total domestic TV

production and is likely to be around 65 per cent in 2007-08.High-end products such as

liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 per

8

Cent respectively in 2009–10 following a sharp decline in prices of these products and

this trend is expected to continue. The audio/video player market has seen significant

growth rates in the domestic market as prices have dropped. This trend is expected to

continue through 2009- 2010, as competition is likely to intensify to scale and capture the

mass market.

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COMPANY PROFILE

SAMSUNG – Introduction

Samsung grew into a global corporation by facing challenges directly. In the years ahead,

our dedicated people will continue to embrace many challenges and come up with

creative ideas to develop products and services that lead in their markets. Their ingenuity

will continue to chart Samsung’s course as a profitable, responsible global corporation.

SAMSUNG HISTORY

2008

Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics

Launched OMNIA phone Completed establishing TV manufactory in Russia Kaluga Became the official sponsor of 2010 Guangzhou Asian

Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre ‘Samsung D'light'

No.1 worldwide market share position for TVs achieved for the 9th quarter in a row

2007

No.1 worldwide market share position for TVs achieved for the seventh quarter in a row

Developed the world's first 30nm-class 64Gb NAND Flash™ memory

BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.

Attained No.1 worldwide market share position for LCD for the sixth year in a row

2006 Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM

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Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the

world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD ScreenSeptember, 2005 The India Retail Forum has awarded Samsung as the Best Retailer of

the year 2005 in the consumer Durables category. James Damian,

SVP, Best Buy and his team handed over the award to Mr. Ravinder

Zutshi, Dy MD and Samsung India at the India Retail award function

held in Mumbai on 16th September.

February 2005 Mr. S. H. Oh appointed as the President and Chief Executive Officer

of Samsung South West Asia.

November 2004 Samsung received the Golden Peacock Special commendation

Certificate for Corporate Social Responsibility (Private Sector) for

the year 2004 from Mr. Shivraj Patil, Union Home Minister.

February 2004 India made regional headquarters for Samsung Southwest Asia.

February 2004 Mr. K. S. Kim appointed as the First President and Chief Executive

Officer of Samsung South West Asia.

November 2003 Inaugurated Samsung's new, High-Tech, advanced Refrigerator

facility.

August 2003 Commencement of production at refrigerator facility in Noida.

June 2003 Merger of SIEL with SEIIT.Software technology park set up at Noida

December 2002 Construction commences for 5,000,000 refrigerator plant in Noida

October 2002 Samsung unveils new technology for Consumer Home

Entertainment (DNIe™)

June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar Pradesh.

May 1996 Launch in South

Home Appliances Launch

December 1995 Samsung India Electronics (SIEL) products launched in India.

11

August 1995 Certificate for commencement of business received by Samsung

GROWING TO BE THE BEST

Samsung India aims to be the ‘Best Company’ in India by the Year 2006. ‘Best

Company’ in terms of both the internal workplace environment as well as the external

context in which the Company operates. Samsung aims to grow in India by contributing

to the Indian economy and making the lives of its consumers simpler, easier and richer

through its superior quality products.

“Our aim is to gain technological leadership in the Indian marketplace even as our goal is

to earn the love and respect of more and more of our Indian consumers.” Mr. S.H. Oh,

President & CEO Samsung South-West Asia Regional Headquarters.

Samsung in India

Samsung India is the hub for Samsung’s South West Asia Regional operations. The

South West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri

Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India, which

commenced its operations in India in December 1995, today enjoys a sales turnover of

over US$ 1Bn in just a decade of operations in the country.

12

Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located

all over the country. The Samsung manufacturing complex housing manufacturing

facilities for Colour Televisions, Colour Monitors,

Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung ‘Made in

India’ products like Colour Televisions, Colour Monitors and Refrigerators were being

exported to Middle East, CIS and SAARC countries from its Noida manufacturing

complex. Samsung India currently employs over 1600 employees, with around 18% of its

employees working in Research & Development.

SAMSUNG GLOBAL

The DNA of Digital Innovation

Samsung Electronics is a global leader in semiconductors, telecommunications, digital

media and digital convergence technologies with 2004 parent company sales of

US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over

90 offices in 48 countries, the company has of 5 main business units: Digital Appliance

Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics Corporation is the world’s largest pro ducer of Colour

Monitors, Colour TVs, Memory Chips and TFT LCD’s.

13

Customized products for Indian Consumers

Samsung understands the local cultural sensibilities to customize its products according

to the Indian market. It has set up a “usability lab” at the Indian Institute of Technology

in New Delhi to customize Samsung products to meet the specific needs of Indian

consumers. This industry-institute partnership is helping Samsung to study and analyze

consumer response in aspects of product design, including aesthetics, ergonomics and

interface.

Through its research done on consumer preferences in India, Samsung has concluded

that Indian consumers want more sound oriented products. Thus, the Samsung televisions

for India have a higher sound capacity than their foreign counterparts.

For the semi-automatic segment of Samsung washing machines, Samsung has

introduced for the first time in India a feature called Super Dry. It is present in three of

Samsung’s semi automatic models and dries the clothes better than the rest.

Samsung washing machines have an additional menu that takes care of the local Indian

wardrobes. They also have a ‘memory re-start’ that takes care of the frequent power

failures in India.

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Chapter 2

Research Methodology

1. Objectives of the study

2. Research methodology

3. Scope of the study

4. Limitations of the study

5. Sources of data collection

15

OBJECTIVES OF THE STUDY

To find number of brands of consumer durable in Delhi.

To study brand preference of consumer for consumer durable goods..

To find most important parameter for selection of brand of Colour television,

Refrigerators, Washing machine, DVD, Microwave oven.

To study profit margin of major brands in consumer durable.

16

Research Methodology

Research methodology is considered as the nerve of the project. Without a proper well-

organized research plan, it is impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The main objective of survey was

to collect appropriate data, which work as a base for drawing conclusion and getting

result.

Therefore, research methodology is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods

used in the context of a research study and it explains why a particular method has been

used in the preference of the other methods

Research design

Research design is important primarily because of the increased complexity in the market

as well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to

study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control

variance.

17

Research design specifies methods and procedures for study. In this study the company

was interested to know the demand of different consumer durable product, about

competitors, and potential for SAMSUNG procedures to be used for the study among

retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was

arranged from the various studies conducted in last few years and various other records of

company.

Sources of Collection of Data

Primary Data

Secondary Data

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

50

Research tools:

Questionnaires

18

Scope of the study

This project gives us great exposure to the consumer durable market because it includes

product knowledge and field survey job in which we visited the consumer durable stores

in Delhi.

In term of purchasing power parity (PPP), India is the 4th largest economy in the

world and overtake Japan in the near future become the 3rd largest.

Indian consumer durable market is expected to reach $450 billion by on 2010

India has the youngest population amongst the major countries. There were lot of

people in the different income categories nearly the two third population is below

the age of 35 and nearly 50% is below 25.

There were 56 million people in middle class, who were earning us$4,400-

US$21,800 a year. And there were 6 million rich household in India.

The upper-middle and high-income household in urban areas were expected to

grew to 38.2 million in 2007 as against 14.6 million in 2000.

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LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some limitation:

1. The period of the project was not sufficient to study all the factors in deep.

2. Visiting various places for the study consumed a lot of time.

3. We cannot say that what the consumer have revealed will be right for each and every

situation because their perception is influenced by many factors.

4. Many consumer and dealers/retailers showed less interest in providing information and

haven’t cooperated.

5. Some of confidential information viz. credit period, schemes, policies and sales figure

were not disclosed by the competitors.

20

.

Sources of collection of primary and secondary data for

market research.

The sources may be classified as either internal (organizational) or external sources of

information. But in this study we have used only the external sources.

External Sources

External sources are created outside the organization and are more varied than internal

sources. There are also better defined methods for finding them. This discussion is

restricted to published sources, although other sources of information may be useful.

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CHAPTER-3

FINDINGS &ANALYSIS

3.1 Findings from Primary Data

3.2 Findings from Secondary Data

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Data Analysis and Interpretation

Table No.1 Number of company’s product sold by dealers.

Sr. No. PRODUCT NO. OF RESPONDENTS1 C-TV 432 C-TV &

REFRIGERATOR 333 C-TV &

REFRIGERATOR & WASHING MACHINE 28

4 ABOVE ALL 46TOTAL 301

Source:- Survey

Graph No. 1

INTERPRETATION:-

According to survey, 43 dealers were sold only C-TV, 33 dealers were sold C-TV and

REFRIGERATOR, 28 dealers were sold C-TV and REFRIGERATOR, WASHING

MACHINE and 46 dealers were sold all product.

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Table no. 2 shows no. of company’s product sold from dealer’s shop.

Sr. NO. NO. OF COMPANIES PRODUCT

NO. OF RESPONDENTS

1 FIVE 172 FOUR 123 THREE 44 TWO 17

TOTAL 50 Source:- Survey

Graph No. 2

INTERPRETATION-

According to survey, 17 dealers were sold 5 brands, 17 dealers were sold only 2 brands

from their shops.

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Table No.3 Shows Major brand of C-TV sold by dealers.

Sr. NO. BRAND PERCENTAGE1 LG 392 VIDEOCON 233 SAMSUNG 184 SANSUI 115 ONIDA 9


Graph No. :- 3

INTERPRETATION-

According to dealers, in Nashik district LG is leading in

C-TV with 39%, after that VIDEOCON is 2nd with 23% and then SAMSUNG is on 3rd

with 18%.

25

Table No.4 Most important parameter for more sale of C-TV

Sr. NO. REASONS FOR MORE SALES

PERCENTAGE

1 Price 282 Quality 303 Service 174 Advertisement 155 Schemes 10


Graph No.4

INTERPRETATION-

According to dealers, Price is most important parameter for more sale of C-TV

and then Quality, Services, Advertisement and Schemes.

26

Table No. 5 shows the major brands of REFRIGERATOR sold by dealers.

Sr. NO BRAND PERCENTAGE1 LG 222 VIDEOCON 133 SAMSUNG 94 GODREJ 125 WHIRLPOOL 196 KELVINATOR 167 KENSTAR 9

TOTAL 100 Source: - Survey

Graph No. 5

INTERPRETATION-

According to dealers, LG also leading in the REFRIGERATOR market in Nashik district

with 22%,

After that Whirlpool and Kelvinator is following them.

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Table No.6 shows most important parameter for more sale of REFRIGERATOR


PERCENTAGE


TOTAL 100 Source:-Survey

Graph No. :- 6

INTERPRETATION-

According to dealers, most important parameter for more sale of Refrigerator

is Quality and then Price, Services, Advertisement and Schemes.

28

Table no.7 shows Major brands of Washing Machine sold by dealers.

Sr. NO. BRAND PERCENTAGE1 LG 182 VIDEOCON 113 SAMSUNG 154 IFB 75 WHIRLPOOL 216 GODREJ 97 KELVINATOR 108 KENSTAR 9


Graph No. :-7

MAJOR BRAND OF WASHING MACHINE

18%

11%

15%7%

21%

9%

10%9%

LG

VIDEOCON

SAMSUNG

IFB

WHIRLPOOL

GODREJ

KELVINATOR

KENSTAR

INTERPRETATION-

According to dealers, LG is leading in Washing Machine market with 18%, after that

VIDEOCON and SAMSUNG is leading in Nashik district.

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Table No.8 shows most important parameter for more sale of Washing Machine


PERCENTAGE



Graph No.8

INTERPRETATION-

According to dealers, the most important factor which affects the sales of washing

machine is QUALITY, and then prices and services is considered by the customers.

30

Table No.9 shows Major brands of DVD sold by dealers.

Sr. NO. BRAND PERCENTAGE1 LG 112 VIDEOCON 133 SAMSUNG 104 ONIDA 155 PHILIPS 226 SANSUI 127 SONY 88 INTEX 9

TOTAL 100 Source:-Survey

Graph No. :- 9

MAJOR BRAND OF DVD

1113

10

15

22

12

8 9

0

5

10

15

20

25

BRANDS

NO

. O

F R

ES

PO

ND

EN

TS

NO. OF RESPONDENTS

INTERPRETATION-

According to dealers, PHILIPS is the most popular brand in DVD market with 22%, after

that ONIDA with 15% and VIDEOCON with 13% on 3rd position.

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Table No.10 shows most important parameter for more sales of DVD


PERCENTAGE



Graph No. 10

INTERPRETATION-

According to dealers, Quality is major factor in respect of more sale of DVD, and then

Services and prices were to be considered.

32

Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers.

Sr. NO. BRAND PERCENTAGE1 LG 182 VIDEOCON 133 SAMSUNG 154 KENSTAR 215 GODREJ 96 PHILIPS 87 BAJAJ 98 SONY 7


Graph No. 11

NO. OF RESPONDENTS

18

1315

21

9 8 97

0

5

10

15

20

25

NO. OF RESPONDENTS

INTERPRETATION-

According to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR

is making a huge business as compare to other competitors after that LG and then

SAMSUNG. According to dealers, microwave oven does not have that much demand as

compare to other consumer durable product.

33

Table No.12 shows Reason for more sales of MICROWAVE OVEN


PERCENTAGE



Graph No. 12

INTERPRETATION-

The most important factor of more sales of microwave oven is QUALITY of the product.

Quality is mostly affected on sales of microwave oven.

34

Table NO.13 shows High Profit margin brands

Sr. No. BRANDS PERCENTAGE1 LG 212 SAMAUNG 183 WHIRLPOOL 164 VIDEOCON 135 SONY 116 GODREJ 97 PHILIPS 78 KENSTAR 5


Graph No.13

HIGH PROFITABLE BRAND

0

5

10

15

20

25

BRANDS

NO

. O

F R

ES

PO

ND

EN

TS

NO. OF RESPONDENTS

INTERPRETATION-

According to dealers, in Indian consumer durable industry

LG is leading company because of their low pricing policy and the better quality of

product.

SAMSUNG is on 2nd position, if SAMSUNG will change their pricing policy like LG and

VIDEOCON then SAMSUNG should be on 1st position.

35

Table No.14 shows Suggestion from dealers for SAMSUNG to increase the business

Sr. No. SUGGESTION NO. OF RESPONDENTS1 FAST AND REGULAR

AFTER SALES SERVICE 152 REDUCE PRICES 113 INCREASE DEALER

MARGIN 84 ADVERTISMENT AT

RURAL AREA 65 IMPROVE QUALITY 56 REGULAR SCHEMES 5


Graph No.14

0

5

10

15

20

25

30

35

SU

GG

ES

TIO

N

FA

ST

AN

DR

EG

UL

AR

AF

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AL

ES

SE

RV

ICE

RE

DU

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PR

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S

INC

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AS

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EA

LE

RM

AR

GIN

AD

VE

RT

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EN

TA

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UR

AL

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IMP

RO

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QU

AL

ITY

RE

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LA

RS

CH

EM

ES

AN

DL

UC

KY

DR

AW

NO. 1 2 3 4 5 6

Series1

Series2

Series3

Series4

Series5

Series6

Series7

INTERPRETATION-

According to suggestion of dealers, AFTER SALES SERVICE is most important factor

which is helping to the SAMSUNG for increase the sales.

After that PRICES OF THE PRODUCT should be economic. DEALER MARGIN

should increase for motivation of dealers.

36

FINDING

We came to know while visiting the shop most of the dealers sold entire consumer

durable product including C-TV, Refrigerator, Washing Machine, DVD,

Microwave oven.

We know that during the survey in consumer durable industry in Delhi LG is

leading in Colour television, Washing Machine, Refrigerator.

Study shows that quality is most important parameter for more sale of colour

television and then price as considered by consumers.

Study shows that quality of the product is most important parameter for

Refrigerator then price as considered by consumers.

While visiting the shop we came to know that quality is most important parameter

which is affect on more sales of Washing Machine.

LG and Videocon is the main competitor of SAMSUNG.

.

37

Findings from secondary data

OPPORTUNITY

In India the penetration level of white goods is lower as compared to other

developing countries.

Unexploited rural market.

Rapid urbanization.

Increase in income level, i.e. increase in purchasing power of consumers.

Easy availability of finance.

38

Threats

1. Higher import duties on row materials.

2. Cheap imports from Singapore, China and from other Asian countries.

3. L.G. and other major brands have a tight grip on the market.

The prices of other brands are comparatively lower.

39

CHAPTER-4

CONCLUSION

40

Conclusion

With respect to the above study and the findings the following conclusions can be made

for SAMSUNG ELECTRONICS LTD.

With few more concerted efforts, the said organization needs to enter the rural

market in order to completely establish itself all over.

The company should modify the advertisement strategy so as to educate the target

audience.

There is still a very large market untouched that should be explored.

Methods have to be adopted to so as to spread full awareness.

Though Samsung is not the biggest player in the market, but it has the capability

to become the biggest.

Aggressive marketing strategies should be used.

41

CHAPTER-5

RECOMMENDATIONS

42

SUGGESTIONS AND RECOMMENDATIONS

Company should improve the after sales service of products as it is the main

factor for the sales of consumer products.

If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then

SAMSUNG will take over the LG in all categories.

Company should introduce low price and low power consumption Refrigerator for

acquiring the middle income group.

Dealer desire more advertisement to be done through local newspaper and cable

TV ads. To make consumers aware about the product.

Prompt of service in time.

Advertisements of the company’s products should focus on quality rather then

price.

Company should target upper middle class or premium class customers.

Company should introduce low cost products to satisfy the needs of low or middle

class.

SAMSUNG ltd. should concentrate on after sales service.

SAMSUNG ltd. should try to trap the rural market.

SAMSUNG ltd. Establish the service center as per taluka place.

43

ANNEXURE

44

ANNEXURE

A. Questionnaire

Study of Consumer Durable Market for SAMSUNG Electronics Ltd. Name of shop:

Address:

Contact no.:1) Which consumer durable products are sold from your shop? □C-TV □Refrigerator □Washing Machine

□DVD □Microwave

2) What no. of company’s product you sell from your shop? □ONE_______________________________________________

□TWO_______________________________________________□THREE_____________________________________________□FOUR______________________________________________□FIVE_______________________________________________□SIX________________________________________________

3) Which is the major brand of Colour-Television? □SAMSUNG □LG □ Videocon □ Onida □ Sansui

4) What is the most important parameter for increasing the sales of Colour-Television brand?□Price □ Quality □ Services □ Advertisement □ Schemes

5) Which is the major brand of Refrigerator?□ Godrej □ Whirlpool □ Kenstar □ LG

□ SAMSUNG □ Videocon □ Kelvinator

6) What is the most important parameter for increasing the sales of Refrigerator brand?

□ Price □ Quality □ Services □ Advertisement □Schemes

7) Which is the major brand of Washing Machine? □ IFB □ Whirlpool □ Kenstar □ LG □ SAMSUNG □ Videocon □ Kelvinator □ Godrej

45

8) What is the most important parameter for increasing the sales of Washing Machine brand?□ Price □ Quality □ Services □ Advertisement □ Schemes

9) Which is the major brand of DVD players?□SAMSUNG □ LG □ Videocon □ Onida

□ Sansui □ Philips □ Intex □SONY

10) What is the most important parameter for increasing the sales of DVD brand?□ Price □ Quality □ Services □ Advertisement □ Schemes

11) Which is the major brand of Microwave? □SAMSUNG □ LG □ Videocon □ Kenstar □ Godrej □ Philips □ Bajaj □SONY

12) What is the most important parameter for increasing the sales of Microwave brand?□Price □ Quality □ Services □ Advertisement

□ Schemes

13) Which company’s product have the highest profit margin?□SAMSUNG □LG □VIDEOCON □SONY

□WHIRLPOOL □GODREJ □PHILIPS □KENSTAR

14) What are your suggestions for SAMSUNG to increase the sales?

_________________________________________________________________

__________________________________________________________________

46

BIBLIOGRAPHY

47

Bibliography

BOOKS

Kotler, Phillip, Marketing Management, 13th edition, 2009, Dorling Kindersly Pvt.

Ltd., New Delhi.

Kothari, C.R., Research Methodology Methods and Techniques, 3rd edition,1997,

Vikas Publishing House Pvt. Ltd., New Delhi.

Gandhi, T.C., Marketing, A Managerial Introduction, 2003.

Kumar, Ramesh, Application Exercises In Management, 2nd edition, Vikas Publishing

House, 2005.

Beri, G.C., Marketing Research, 3rd edition, Prentice Hall Of India, 2000

Resource Book

WEBSITES

1- http://www.samsung.com/in/aboutsamsung/index.html 2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html 3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html 4- http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html 5- http://www.samsung.com/in/consumer/index.html

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http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html

http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html

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