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VIETNAM NATIONAL UNIVERSITY – HCMCUNIVERSITY OF ECONOMICS AND LAWDEPARTMENT OF FOREIGN LANGUAGES

FINAL TEST AYEAR 1 – SEMESTER 1 (2011-2012)

Duration: ----- minutesI. PRONUNCIATION ( 15 points)

A. Which word has a different stress pattern? 1. A. applicant B. candidate C. sponsorship D. promotion2. A. product B. figure C. campaign D. venture3. A. technology B. compensation C. development D. competitor4. A. capitalist B. application C. unemployment D. information5. A. power B. margin C. region D. resort6. A. environment B. relationship C. opinion D. competition7. A. activity B. manufacture C. technology D. security8. A. industry B. surveillance C. employment D. computer

B. Which underlined part is pronounced differently from the others? 9. A. investment B. agency C. press D. premises10. A. complained B. informed C. received D. recruited11. A. customer B. public C. budget D. consumer12. A. sale B. location C. inflation D. salary13. A. cost B. career C. cynical D. consumption14. A. luxurious B. bankrupt C. punctual D. business15. A. famous B. brand C. impatient D. information

II. VOCABULARY (20 points)Choose the option (A, B, C or D) that best completes each sentence.

16. If you want to increase sales of a particular product, you must be sure that you are _____ the right customers.A. aiming B. directing C. targeting D. guiding

17. Ferdinand is hoping to go abroad to work in one of his company’s _____ offices.A. regional B. location C. capital D. zone

18. Investors are looking for a high _____ on their investment.A. earning B. return C. growth D. performance

19. Manufacturers of toiletries and cosmetics frequently offer free _____ for customers to try out their new products. A. samples B. commercials C. posters D. catalogues

20. _____ of sports or arts events can be a powerful method of advertising.A. Research B. Endorsement C. Sponsorship D. Productivity

21. Entrepreneurs _____ many risks when they start up a business venture.A. launch B. make C. set up D. take

22. The usual American English word for ‘CV’ is ‘_____’.A. experience B. application C. résumé D. recruitment

23. Buying in _____ is cheaper than purchasing small quantities of an item.A. bulk B. spending power C. taxation D. volume

24. _____ or executive search firms specialize in finding the right person for the right job.A. Headhunters B. Marketers C. Job-seekers D. Competitors

25. A person who invests an amount of money in a business activity or project is a _____.A. venture capitalist B. joint venture C. sales representative D. customer

26. They found the ideal candidate for the job after interviewing 500 _____. A. applicants B. careers C. flyers D. qualifications

27. If the _____ rate is 2%, this means that prices are rising by an average of 2% across the economy.A. infrastructure B. inflation C. unemployment D. budget

28. If you pay cash for this TV we will give you a 5% _____.A. discount B. risk C. consumption D. technology

29. The _____ is the difference between a business' selling price and production costs.A. margin B. strategy C. demand D. sales pitch

30. Banks, financial services and consultancy businesses all belong to the _____ sector.A. industrial B. service C. manufacturing D. activity

SIGNATUREProctor 1: Proctor 2:

Code: A1-Y1-S1-2011

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31. A company’s market _____ is the percentage of sales it has in a particular market.A. leader B. research C. share D. team

32. We want our brand _____ to be young, fast and exciting.A. image B. picture C. logo D. publicity

33. A product that gives you a lot of features and is good quality in relation to its price offers good value for _____.A. money B. price C. cost D. finance

34. More and more people wanted to buy the new snack food. The company had to increase production to meet _____.A. demand B. money C. profit D. responsibility

35. If you need more information, _____ the company website.A. browse B. collect C. share D. store

III. GRAMMAR (15 points)Choose the option (A, B, C or D) that best completes each sentence.

36. Sorry, I can’t talk now. I _____ you back later.A. will call B. call C. going to call D. am calling

37. I’m certain that the sales results ____ improve next quarter.A. may B. might C. could D. will

38. Employers _____ stop using child labor or face a fine.A. don’t need to B. should to C. must D. don’t have to

39. I can work from home so I _____ go into the office much.A. should B. must C. need to D. don’t have to

40. We lost our database once before so you ______ forget to back up the files.A. must not B. have to C. should D. don’t need to

41. The price of energy _____ by 15 per cent last year, but it _____ in the last 12 months.A. rose/ didn’t rise B. rose/ hasn’t risen C. rose/ rose D. rose/ risen

42. Marlboro _____ cowboys in its advertising since the 1950s.A. used B. is using C. has used D. uses

43. _____ you _____ your prices recently?A. have/ review B. have/ reviewed C. has/ reviewed D. did/ reviewed

44. I have worked for the same boss _____ 1995.A. since B. for C. in D. on

45. She _____ in charge of the business since her father retired.A. has been B. have been C. was D. were

46. Please _____ off all the lights when you leave the office.A. turn B. turns C. turning D. to turn

47. We don’t have time to discuss this question now. Let’s _____ it till tomorrow.A. leave B. left C. leaving D. leaves

48. _____ the Petite Sardine in Market Street if you _____ a good restaurant.A. To try/ want B. To try/ to want C. Try/ want D. Try/ to want

49. The company’s turnover _____ dramatically last year.A. rose B. rise C. raise D. raised

50. The government _____ interest rates last month.A. raised B. rose C. raises D. rises

IV. READING (40 points)

Part 1: Choose the best option (A, B, C or D) to complete the following passage. (20 points)Yassir is getting ready to realize his dream: opening a business that sells plants on the Internet. After completing a

business plan that helped him to determine that there was demand for his (41) _____ in the (42) _____, Yassir is ready to start promoting his business. Having (43) _____ the bank that there was a market - that there were consumers willing to buy plants on the Internet - he needed to find these (44) _____.

Once he has an established base, Yassir, like other business owners, will have to continually (45) _____ new customers. At the same time, he must make sure current customers are (46) _____. In order to be satisfied, (47) _____ customers must be happy with the product they receive. Yassir's job is to inspire these customers to gain their repeat business. To do this, he will have to (48) _____ consumers that he offers a good product at a good (49) _____, especially when compared to the businesses with which he (50) _____. He hopes that Internet plant buyers are here to stay and not just part of a fad.

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51. A. product B. inflation C. economy D. position52. A. profit margin B. market C. discount D. sales pitch53. A. increased B. invested C. persuaded D. launched54. A. headhunters B. sales representatives C. competitors D. consumers55. A. attract B. make C. recruit D. promote56. A. satisfied B. potential C. spending power D. skeptical57. A. current B. risky C. stable D. strong58. A. analyze B. convince C. discover D. sponsor59. A. money B. slogan C. price D. logo60. A. explores B. consumes C. hires D. competes

Part 2: Read the following letter and choose the best answer (A, B, C or D) to each question (10 points)Matilda Moreno. Human Resources DirectorMilestone Marketing, Inc.1476 Honeycutt Avenue, Riverdale

Dear Ms. Moreno,I am writing in response to your ad in last Sunday's newspaper. I am interested in applying for the marketing research

assistant position. I have the background and abilities you are looking for. I have recently graduated from a four-year university program with a degree in Marketing. My work experience includes three months working as an intern for a local marketing firm, so I have on-the-job marketing experience in addition to my university training. I have also worked for the past two years as a part-time office manager while going to school. My experience at this job allowed me to develop important managerial and organizational skills.

I currently live in Deerfield but am interested in relocating to Riverdale. I will be visiting Riverdale during the first week of next month and am ready to come in for an interview any time during that week.

I am enclosing my résumé and three letters of reference. Please don't hesitate to contact me if you have any questions or need further information. I believe I am a good match for your company, and I am confident that I can do the job. I look forward to hearing from you.

Sincerely, Samuel Rutherford

61. What kind of job is Mr. Rutherford looking for?A. Office manager B. Human resources director C. Marketing research assistant D. Newspaper reporter

62. When does he want to have an interview?A. Sunday B. Next week C. Next month D. In three months

63. What does he include with this letter?A. A copy of his university degree B. Three reference books C. A job description D. His résumé

64. The word ‘background’ in line 2 is closest in meaning to _____.A. experience B. location C. position D. age

65. The word ‘confident’ in line 9 is closest in meaning to _____.A. afraid B. lucky C. glad D. sure

Part 3: Read the following article and choose the best answer (A, B, C or D) to each question (10 points)Designing retail space takes careful planning. Attention should be paid to what research tells us about consumer

behavior. Stores must be designed with the comfort of shoppers in mind. The aisles should be wide enough to allow shoppers to move through them comfortably. Items should be placed where they can be easily seen by shoppers. Nothing should be put on high shelves where it cannot be reached. Pleasant lighting and music also contribute to the comfort and good feeling of shoppers. Shoppers who feel happy and relaxed will make more purchases.

When organizing the merchandise in a store, the trends of each season should be kept in mind. Picnic and beach equipment should be prominently displayed in the summer, for example, while warm clothing should be featured in the winter. Then, shoppers will return to the store because they will see it as a place that provides what they need.

There should be plenty of checkout aisles so that long lines are avoided. Many people cannot bear long waits, and long checkout lines scare shoppers away from stores. Many stores are now using self-service checkout aisles, although they have not yet been completely accepted by shoppers. They are often confusing to use, and many shoppers find them impersonal.

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The old-fashioned human cashier is still popular in most retail outlets. Therefore, it is still considered mandatory for stores to have at least some full-service checkout lines manned by cashiers.

When a store is properly designed, shoppers have a pleasant experience and will want to return. This helps the bottom line of the store owner which is, of course, increased sales.

66. According to the article, which shoppers buy more?A. Those who have more money B. Those who can reach high shelvesC. Those who feel comfortable in the store D. Those who shop in the summer

67. What does the article say about self-service checkout aisles?A. They are popular everywhere. B. They aren't always easy to use.C. They are personal. D. They are mandatory.

68. According to the article, what is the most important thing for a store owner? A. More sales B. Lighting and music C. Pleasant cashiers D. Wide aisles

69. The word ‘behavior’ in line 2 is closest in meaning to _____.A. questions B. desires C. interests D. actions

70. The word ‘bear’ in line 9 is closest in meaning to _____.A. tolerate B. understand C. refuse D. decrease

V. BUSINESS COMMUNICATION (20 points)Choose the most appropriate response (A, B, C, or D) to each question/statement.71. Woman: I'll send the contracts in an e-mail attachment.

Man: ___________________________A. I wonder why I didn't receive them. B. Never trust Kyle to do your business.C. OK, send them to my work e-mail. D. There's no money in our account.

72. Peter: Who is on the phone?Ann: ___________________________A. She recently installed a new phone system. B. We have a new telephone.C. The receptionist is talking to a customer. D. I can take a message if you'd like.

73. Mary: How large is your staff?Tom: ___________________________A. Yes, we have too much stuff. B. My staff works very efficiently.C. We have twelve people. D. I see. Will it last much longer?

74. Richard: How long will it take to finish that report?Ann: ___________________________A. I'll report it to the manager. B. It's about 20 pages long.C. I'll have it finished by next week. D. Yes, that's the deadline.

75. Joe: When will the applicants get here?Susan: ___________________________A. She applied for that job over two months ago. B. You must apply direct pressure for at least ten minutes.C. They should start arriving around two o'clock. D. I’ll be there in a few minutes.

-THIS IS THE END OF THE FINAL TEST-______________________________________________________________________________________________

P. TRƯỞNG BỘ MÔN DUYỆT GIẢNG VIÊN TỔNG HỢP ĐỀ(Ký tên, ghi rõ họ tên) (Ký tên, ghi rõ họ tên)

Ths. Trà Văn Trung Ths. ____________________

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ANSWER SHEET

Student’s full name: ______________________________________Student’s code: ___________________Blacken one letter (A, B, C or D) for the answer you choose.

Code: A1-Y1-S1-2011