Sample Report: MENA B2C E-Commerce Market 2015

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  1. 1. We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS Provided by March 2015
  2. 2. We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS 22 PREFACE Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. Terms of use and copyright conditions This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form without the prior permission of the publishers. The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG. The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made. We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors or incorrect insertions, nor for any interpretations made from the document. Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.
  3. 3. We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS 3 Methodology (1 of 2) This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends, sales figures, shares, products, Internet users and Internet shoppers as well as important player news in B2C E-Commerce in the relevant region. This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. The report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, and might include mobile commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise. This report contains a Management Summary, summarizing the main information provided in each chapter. Cross referencing of data was conducted in order to ensure validity and reliability. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of the chart. If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the previous year was used. This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart. 3
  4. 4. We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS 4 Methodology (2 of 2) This report opens with a regional chapter. In this chapter, information is presented on the regional level and the countries within the region are compared among themselves in terms of relevant B2C E-Commerce indicators, such as sales, Internet and mobile penetration and others. The rest of the report is divided by two subregions. Within each subregion, the countries are presented in terms of descending B2C E- Commerce sales. Where no sales data was available, other relevant indicators, such as Internet penetration and online shopper penetration were used to rank the countries. A top country in the subregion in terms of B2C E-Commerce sales opens the country chapters. For this country, where available, major trends in the B2C E-Commerce market, sales figures, shares of B2C E-Commerce sales on the total retail market, main online product categories, relevant information about Internet users, as well as payment methods was included. Furthermore, major players in the B2C E-Commerce market were identified and presented in rankings (where available) and a text chart containing qualitative information and important news. The information included for other countries country differed in scope due to varying data availability. For each country, a text chart with an overview of the market and players was provided, as well as the data about Internet penetration. Other information, presented where available, was the following: mobile penetration, B2C E-Commerce sales, online shopper penetration, motivation of consumers to shop or not to shop online, activities carried out online aside from online shopping, such as searching for information about products and services and online banking. 4
  5. 5. We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS 5 Definitions The following expressions and definitions are used in this B2C E-Commerce market report: B2C E-Commerce: the sale of products (and services) through electronic transactions from businesses to consumers. B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales generated through B2C E-Commerce by a player on the market. M-Commerce: M-Commerce, also called Mobile Commerce, means the sale of products (and services) through transactions via mobile phones. Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across the country borders. Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet. Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce. Online Classifieds: websites displaying small advertisements about sale of goods and/or services, usually placed by individuals or small sellers. Daily Deals: daily deals websites partner with local merchants to provide products and services to customers at significantly reduced price, under the condition that a certain minimum number of buyers will purchase it and/or available for a limited period of time. Online Payment: paying for transactions conducted through B2C E-Commerce is considered online payment. For online payment, there are several options such as payment through PayPal, payment by credit card, through bank transfer, or with a mobile phone (Mobile Payment). Mobile Payment: Wide definition of mobile payments includes payments made in remote mobile payments and payments made in-store with mobile devices (such as with NFC and QR scanning technology). P2P mobile payment transactions might also be included. 5
  6. 6. We deliver the facts you make the decisions RESEARCH ON INTERNATIONAL MARKETS Table of Contents (1 of 7) 1. Management Summary 2. Regional Breakdown of B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2013 & 2018f Online Shopper Penetration, by Region, in % of Internet Users, incl. Middle East & Africa, 2013 - 2018f Mobile Phone Users, in millions, and Penetration, in % of Population, by Countries in the Middle East and Africa, incl. Saudi Arabia and UAE, Ranked by Penetration in 2014, 2013 - 2018f Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Countries in Middle East and Africa, incl. Saudi Arabia and UAE, Ranked by Penetration in 2014, 2013 - 2018f E-Commerce Sales in MENA, in USD billion, 2013 & 2020 Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f Devices Used to Access the Internet in MENA, in % of Internet Users, April 2014 Breakdown of Frequency of Shopping Online in MENA, by Selected Product Categories, in % of Internet Users, Apr