Sample report final market size - pulses

Reevolv Advisory Services

Private Limited

Indian Market Sizing Report – Pulses

For any queries or detailed information contact us on +91 – 22

– 6002 2001 or email at [email protected]

October 2014


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Table of Contents

Particulars Page Nos.

1. Total Pulses (Section – l)

1.1. Total Market 6

1.2. Urban Market (Tier 1, 2 and 3 Cities) 7

1.3. State wise Urban and Rural Market 8

2. Arhar – Tur (Section – II)

2.1. Total Market 11



3. Moong (Section – lll)




4. Urad (Section – lV)




5. Masoor (Section – V)




6. Gram – Split (Section – Vl)





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7. Besan (Section – Vll)




8. Peas (Section – Vlll)




9. Gram – Whole (Section – lX)




10. Other Pulses (Section – X)




11. Other Pulses Products (Section – Xl)




12. Khesari (Section – Xll)





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13. Gram Products (Section – Xlll)





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Section – l

Total Pulses


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1. Total Pulses Market

1.1. Total Market

The size of total pulses market in India was around Rs. xx billion in 2012, which has grown from Rs. xx

billion in 2005 at a CAGR of xx% p.a. The urban and rural market has been growing at a pace of xx% p.a.

and xx% respectively.

As per our estimates, the market will grow at a CAGR of xx% p.a. to reach to Rs. xx billion in 2019.

The urban market is estimated to grow at a CAGR of xx% p.a. (2012-2019E) to reach ~Rs. xx billion

in 2019 from ~Rs. Xx billion in 2012and rural market is estimated to grow at a CAGR of xx% p.a.

(2012-2019E) to reach Rs. xx billion in 2019 from Rs. xx billion in 2012.

Total Market Size

Rs. In billion 2005 2012 2019E CAGR%

(2005–12)

CAGR%

(2012–19)

Total Xx xx Xx xx% xx%

Urban Xx xx Xx xx% xx%

Rural xx Xx Xx xx% xx%

Urban Market % xx% xx% xx%

Rural Market % xx% xx% xx%

Source : Reevolv estimates; based on NSS reports on Household Consumption Expenditure and United Nations estimates — World

Urbanization Prospects: The 2011 Revision

Urban & Rural Market Share

Out of the total market in 2012, the urban

market constitutes xx % of the total market

size. The share of the urban market is

expected to increase to xx% in 2019. The

share of rural market is expected to reduce

to xx% in 2019 from xx% in 2012.

Share of Urban and Rural Market (2005–2019E)

Source — Reevolv estimates

0%

50%

100%

200500% 2012 2019E

Rural Urban


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1.2. Urban Market(Tier 1, 2 and 3 Cities)

The total pulses market in urban cities (Tier 1, 2 and 3 cities) is around Rs. xx billion in 2012 with

tier 1 cities constituting xx% of the total market in Tier 1, 2 and 3 cities.

Total Market Size – Tier 1, 2 and 3 cities (2012)

Cities No. of Cities Rs. million

Tier 1 8 xxx

Tier 2 44 xxx

Tier 3 41 xxx

Total 93 xxxx

Source : Reevolv estimates, CENSUS 2011, NSS Reports

Tier 1 Urban Market Break up

The total tier 1 market that constitutes metros

and other cities is around Rs. xx billion. Of all

the tier 1 cities in India, xx is the largest total

pulses market with ~Rs. xx billion followed xx

(~Rs. xx billion) and xx(~Rs xx billion).

Among the tier 2 cities, xx (~Rs. xx billion) is the

largest market, followed by xx (~Rs. xx billion)

and xx (~Rs. Xx billion).

Tier 1 Market Size (2012) in Rs. Million

Source — Reevolv estimates

Tier 1:Delhi-NCR, Greater Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Ahmadabad (cities with population of more than 5 million).

Tier 2: Agra, Allahabad, Amritsar, Asansol, Aurangabad, Bhopal, Coimbatore, Chandigarh, Dhanbad, Durg-Bhilainagar, Vishakhapatnam (GVMC), Ghaziabad, Gwalior, Indore, Jabalpur, Jaipur, Jamshedpur, Jodhpur, Kannur, Kochi, Kanpur, Kota, Kozhikode, Ludhiana, Madurai, Malappuram, Mysore, Lucknow, Meerut, Nashik, Patna, Nagpur, Raipur, Rajkot, Ranchi, Srinagar, Surat, Thiruvananthapuram, Thrissur, Tiruchirappali, Vadodara, Varanasi, Vasai Virar City and Vijaywada. (Cities with population of 1 to 5 million).

Tier 3: Ajmer, Aligarh, Amravati, Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhubaneswar, Bikaner, Bokaro, Cuttack, Dehradun, Durgapur, Erode, Firozabad, Gorakhpur, Gulbarga, Guntur, Guwahati, Hubli-Dharwad, Jalandhar, Jammu, Jamnagar, Jhansi, Kollam, Kolhapur, Malegaon, Mangalore, Moradabad, Nanded, Nellore, Puducherry, Rourkela, Saharanpur, Salem, Sangli, Siliguri, Solapur, Tiruppur, Ujjain, Warangal (cities with population of 0.5 to 1 million).


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1.3. State wise Urban and Rural Market

State wise - Urban Market

Among the states, xx with ~Rs. xx billion

(2012) has the largest urban market share of

total pulses market followed by xx (~Rs. xx

billion) and xx (~Rs. xx billion).

Among the major states xx has the highest

urban per capita expenditure of Rs xx, followed

by xx (Rs. xx) and xxx (Rs. xx).

State wise Urban Market Share (2012) in Rs Million

Source — Reevolv estimates, NSS Reports

Total Urban Market – Key states and per capita expenditure (2012)

State Per Capita

Expenditure in Rs

Urban Population

(2012) in Mn

Urban Market

(2012) in Rs Mn

Market Share as a

Percentage of

Total Urban Market

xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Source : Reevolv estimates, NSS Reports


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State wise - Rural Market

Among the states, xx with ~Rs. xx

billion (2012) has the largest rural

market share of total pulses market

followed by xx and xx (~Rs. xx billion

each)

Among the major states xx has the highest

urban per capita expenditure of Rs. xx,

followed by xx (Rs. xx) and xx (Rs. xx).

State wise Rural Market Share (2012) in Rs Million


Total Rural Market – Key states and per capita expenditure (2012)

State Per Capita

Expenditure in Rs

Rural Population

(2012) in Mn

Rural Market

(2012) in Rs Mn

Market Share as a

Percentage of

Total Rural Market

xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%

Xxx xx xx xx Xx%



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About Reevolv

Reevolv is a boutique consulting and investment banking company offering a "One Stop Shop" in the areas of business strategy, financial advisory and operations consulting to corporates and private equity funds.

We service our clients in their constant re-evolution process through our in-depth industry research, domain understanding, our timely and superior execution capabilities and strong network to provide customized solutions to our clients.

With a host of implementation focused services spanning across functions, we ensure that our clients reach the desired goals and objectives in most efficient manner. We achieve sustainability of our initiatives by an all round involvement of the client resources. This approach of an integrated improvement helps build a strong foundation for the forward leap of our clients. Reevolv understands and acts upon the Strategic, Financial and Operational needs of the clients on a regular basis to ensure adaptability and flexibility to suit the market and industry dynamics.

Founded in 2008, Reevolv is a team of CAs, MBAs and Engineers with functional and industry expertise and diverse background of investment banking and management consulting.

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Contact Details

For any queries or detailed information contact us on

+91 22– 6002 2001 or email at [email protected]

Address:

No. B/002,Vision Court Staney Fernandes Wadi CHS Ltd. Plot no. 746, MTNL Exchange Lane, Dadar (West), Mumbai 400 028

You can also email the research analyst at

Bhagyashree Mhatre

[email protected]

Navnath Pawar

[email protected]

Sample report final market size - pulses

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