Mazarine TreyzWildWomanFundraising.com

Desiree AdawayDesireeadaway.com

Copyright © 2013 All rights reserved -- Mazarine Treyz & Desiree Adaway

Ultimate Guide to Fundraising with Volunteers SAMPLE Page 1

Recruiting Fundraising VolunteersIntroduction..................................................................................................3Why are volunteers so important?...............................................................5

What can volunteers do?.........................................................................5Why do people volunteer? ......................................................................7

What kinds of volunteers are there?..........................................................11Best websites to recruit volunteers ...........................................................13

Where are some offline places to find volunteers?...............................14Compelling Volunteer job descriptions .................................................16SAMPLE Compelling Fundraising Internship Job Description..............18Fun Fundraising internship worksheet...................................................20Volunteer Job Description Worksheet...................................................21Volunteer Job Ideas Checklist...............................................................22

Which corporations have robust volunteering programs ..........................24How to show you’ll be a good partner for corporations ............................26Recruiting younger/ diverse volunteers ....................................................27How volunteers can earn you money right away ......................................30

Sample Volunteer Code of Conduct......................................................31Conclusion.................................................................................................32Further Resources.....................................................................................33

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IntroductionWhat do volunteers have to do with fundraising?

Did you know?

According to a study by Volunteermatch and Fidelity Investments in 2009, volunteers give 10x more money than those who don't volunteer.1

That’s right. Your volunteers constitute high-potential donors.

Volunteer retention increases with age HOWEVER according to the National Service 2007 report, one in three volunteers do not volunteer again the next year.2

I hope this gives you the idea to start soliciting your volunteers for donations, if you’re not already doing this!

This course will help you learn not just how to find, engage and retain volunteers, but it will also help you see the potential in your volunteers to help you with a multitude of fundraising tasks that don’t “look like” fundraising.

This week we’re going to talk about:

1 Source: Volunteermatch and Fidelity Study, 2009 http://blogs.volunteermatch.org/engagingvolunteers/2009/12/03/new-study-volunteers-give-10x-as-much-money-as-non-volunteers/

2 Volunteering in America: 2007 State Trends and Rankings in Civic Life http://www.nationalservice.gov/sites/default/files/documents/via_brief_retention.pdf

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Best websites to recruit volunteers Which corporations have robust volunteering programs Compelling Volunteer job descriptions Help your volunteers feel valued: Super volunteer surveys How to show you’ll be a good partner for corporations Recruiting younger volunteers/diverse volunteers How volunteers can earn you money right away

Let’s get started!

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Why are volunteers so important?

What is it? Managing volunteers is a skill which will help you get more done with less funds.

When to do it:Recruit volunteers when you have a mailing you need sent out, an event, a newsletter you need written, or just too much to do.

You'll need:Idea of what needs to get done, and what volunteers could do, Volunteer job description, Profiles at volunteermatch.org, idealist.org, Access to your local college campus volunteer/career office mailing list.

What to do: Start by making a list of everything youhave to do. Decide which items could be delegated. Write a task description. Post it.

What can volunteers do?

Volunteers help you in development in so many ways, it's hard to count! I have had volunteers interview program staff for grants and newsletters, design my annual report, blow up balloons, design a new newsletter, research grants, edit proposals, assist with event logistics, take photographs at events, photocopy appeal letters, stuff envelopes, help with checkout at auctions, and more. We are truly blessed to live in a culture which values volunteerism.

Volunteers are tremendously important to your organization. Their labor is worth at least $18.00 per hour when they do the work someone else in your organization does not have time to do. You can use this calculation in your measures of how successful you were during the course of the year. It's not justabout how much money you bring in, but also about how much money you save the organization.

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What CAN'T they do?

It is important to recognize that volunteers will not solve long term bandwidth problems in your organization. This means if you really need three more people for all of the work you do, then you need to devise a plan hire them. Even part time. If you are a one person department, volunteers will not be the answer for you. They can help you function to a certain point, but then you need to start lobbying for more people in your department, such as a Development Associate, Assistant, Director, Event Coordinator, Membership Coordinator, Marketing Coordinator, etc.

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Why do people volunteer?

Does your organization have committed volunteers? I mean…really committed. You can call upon them day or night, rain or shine, and they show up. Ready to read a story at the library, stuff envelopes at church, or help out at the bake sale. They are engaged and active. We love these people!!

Yet, these amazingly wonderful volunteers do not always donate funds toyour organization.

Say what?!

Most volunteers will tell you that they did not donate for one simple reason. No. One. Asked.

Let’s dissect the motivation behind volunteering and donating money to a charity .

So, why do people volunteer?

To Be Challenged,

To Do Meaningful Work,

and

To Learn, and To Get Recognition.

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People will volunteer because they care about your cause, because they majored in a subject relating to your mission, because your cause feels personal to them, to feel good about a problem they want to solve, to show they did something while they were unemployed, or because they want to gain the necessary job experience to get into the nonprofit field. Also, in order to graduate from high school, many schools now require a certain number of community volunteer hours.

Young volunteers want- Opportunities to grow career-related skills Participate in problem-solving and innovation Meet and have fun with like-minded people Understand a community’s needs See tangible evidence of the value of their work Help with a defined purpose in a defined period of time. Make it

seem like an exclusive opportunity.

These motivations come from three levels.

Basic level: Self serving drive; it meets his or her needs. Resume builder, Community Service hours, to get business connections, being new to the area and wanting to meet people, wanting a job and needing experience, or needing to donate professional services.

Relational Drive level: Volunteering because of a friend. It’s hard to sayno to a friend if a friend asks you to do something. Relationships are oneof the most effective marketing tools. When you ask someone to fund-raise for your organization, you should also ask them to “friend-raise” connect your organization with friends or family members who would have an interest in volunteering as well.

Belief level: Strongest level of commitment. They are passionate about a cause and want to make a difference. People are most highly motivatedand most likely to make the greatest contributions when they believe strongly in an organization’s mission.

If you’d like some fun quotes and reasons for why people volunteer, check out this article from the Points of Light Foundation.

People often join an organization due to self serving interests or relational reasons and become true believers in the organization.

It is crucial to nurture volunteers and develop your relationship with

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them. Having a clear path to move a volunteer from Basic to Belief is critical for the long term health of your volunteer programs. SO! Now, let’s look at the flip side of this coin.

Why do people donate?

In the November issue of the Grassroots Fundraising Journal, co-founderKim Klein explores the “Top 3 Reasons People Give.” From least to most important, they are:

No.3: The cause itself.

No. 2: The time was right.

No. 1: The person was asked.

All research shows that when people are asked to remember the last donation they made and why they made it, 85 percent of them will say, “Because someone asked me.” Only 50 percent of that group can remember the name of the organization they gave to, although 90 percent of them can remember something about the person who asked them, even if that person was a total stranger.

There have been many reports and studies about the motivations of donors in recent years.

Who better to ask for a contribution than individuals already involved? They already understand the mission and have bought in to the cause. They should be able to witness first hand that the organization is good stewards of resources (money), and by volunteering it gives them a hands on experience to see what resources are needed.

As a kid I was never asked to be a girl scout. I have to admit, it bothered me. Why was I not asked to volunteer, sell cookies, wear the uniform? I thought I would have made a KILLER girl scout, and I had dreams of selling thousands of boxes of cookies. I let my cookie dreams pass me by,but just think of how many people WANT to help your organization but have never been asked. And just think where their philanthropic dollars could be going if only asked by you.

My girl scout story had a happy ending. As an adult I worked for the girl

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scout organization and both my daughters were active girl scouts when they were younger - so my dream of selling cookies finally came true!! Its a wonderful organization that I greatly admire. Check them out and see how you can help!

Take away: A well trained, educated volunteer who has had a quality volunteer experience is uniquely aligned to embrace your mission on every level– via their head, hands and heart.

There is no better advocate to help you move your mission forward and no better prospective donor.

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What kinds of volunteers are there?What are the different kinds of volunteers and how can you reach them?

Here’s a list of different kinds of volunteers.

Business and Corporate College Volunteers/Frats/Sororities Boards of Directors Unemployed/People in transition Professions in Service/Pro Bono Volunteering Children and Youth Kiwanis/Rotary/Lions Family Volunteering Older Volunteers People with Disabilities

Which kind of volunteers would you like to focus on?

Whichever you choose, you then must SEGMENT Your Target Audience.Segmenting means tailoring your language and pictures to the kind of person you're looking for.

Are you looking for highly skilled volunteers? Unskilled? Commuicationssavvy? Business savvy? Figure that out.

Take a look at: http://www.habitat.org/getinv/

They have many different opportunities for many different kinds of people.

What’s one way you can segment your volunteers?

This is the end of the preview sample of Your Ultimate Guide to Fundraising with Volunteers!

What will you learn in the full course?

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Week 1: Finding & Interviewing Fundraising Volunteers

• Best websites to recruit volunteers

• Which corporations have robust volunteering programs

• Compelling Volunteer job descriptions

• Help your volunteers feel valued: Super volunteer surveys

• How to show you’ll be a good partner for corporations

• Recruiting younger volunteers/diverse volunteers

• How volunteers can earn you money right away

Week 2: Engaging Fundraising Volunteers

• Current trends in corporate volunteering

• Making partnerships work • How to create a partnership

agreement • Pro-bono volunteering • Getting more out of your board

members

Week 3: Fundraising with Volunteers, Step by Step

• How corporate volunteers can raise money for your nonprofit

• Phone-a-thons with volunteers

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• Board volunteers and fundraising

• Turning volunteers into donors• The real treasure in your

volunteer community

Week 4: Retaining Fundraising volunteers & Ending Partnerships

• Meaningful check-ins and appreciation events

• Best phrases to keep your volunteers happy

• Short term versus long term volunteering

• Having those difficult conversations

• How to redirect volunteers.

If this isn’t enough to have you clicking buy, these FIVEfree gifts will surely do the trick.

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You’ll get

#1 a BONUS webinar recording on how to recruit volunteers

AND

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#2 ANOTHER bonus webinar recording on how to use volunteers to fundraise

#3! PLUS an interview with Desiree Adaway on having difficult conversations

#4: PLUS bonus materials like:

1. Fabulous Phone-a-thon checklist 2. Volunteer job survey 3. Board fundraising questionnaire to

pass out at your next board

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meeting 4. AND MORE!

What is an E-course?An e-course is written material, sent to you every week, in a printable format. It will also include a recorded webinar. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule.

Is it live?One person asked, is it a live webinar that I’ll need to login to attend? It is not alive webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus a recorded webinar, so that you can learn this information exactly when it is convenient for you.

How long will the course take me to complete?The course will take roughly 2 hours a week. There’s also a recorded webinar that may take a little more time.

Will there be printable materials?Yes! Every week you will get an email with an attached pdf that you can print and put into a binder.

Will there be any opportunities to ask questions?Absolutely! You can email me unlimited emails for the duration of the course.

Will there be practice exercises to complete?Yes, there will be practice exercises to complete. Iinclude worksheets and templates in all of my webinarsand e-courses. I believe that if you apply your learninginstantly, then it sticks!

Is there a money-back guarantee?YES! If you are not satisfied for any reason, I offer a 30day money-back guarantee.

Click here to learn more about the course

or visit this link:

http://wildwomanfundraising.com/product/mega-fundraising-with-volunteers/

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Click here to learn more about this e-course

About the teacher:

Mazarine Treyz, BA, (BardCollege), is the author of thepopular Wild Woman’s Guide toFundraising. Her book was namedas one of the Top 10 books of 2010by Beth Kanter, CEO of Zoeticaand author of The NetworkedNonprofit.

In 2003 Mazarine Treyz wrote herfirst grants for Indonesiannonprofit Yayasan Emmanuel. In2005 she co-founded a nonprofitcalled “The Moon Balloon Project”on the south shore of Boston, MA.Since that time she has raised over $1M for various local, national, and international nonprofits with appeals, emails, grants, sponsorships, and more.

Previous speaking engagements include:

• Association of Fundraising Professionals (2014) • Blackbaud (2013-2014) • Volunteermatch.org (2013-2014) • GuideStar (2013-2014) • 4Good.org (2014) • National SBA Small Business Week (2013) • Oregon SBDC (2013) • Willamette Valley Development Officers (2013) • Scleroderma Foundation National Leadership Conference (2012-

2013) • Meals on Wheels National training seminars and conference (2012-

2013) • University of Portland’s Master’s in Nonprofit Management

program (2012) • Center for Nonprofit Organizations, (2011)

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• Young Nonprofit Professionals Network in Austin (2011) • Texas Association for Nonprofit Organizations (TANO) (2010) and

more.

Ms. Treyz has taught thousands of national and international nonprofits how to fundraise since 2009. Ms. Treyz created the first Fundraising Android Apps in 2010. In 2012 she published The Wild Woman’s Guide toSocial Media, which got a 5 star rating from Nonprofit.About.com in 2013.In 2013 she published Get the Job! Your Fundraising Career Empowerment Guide, which also got a 5 star rating from Nonprofit.About.com. Click here to learn more about Mazarine

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