Sample of 5k -Mayi

8/14/2019 Sample of 5k -Mayi

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5k sales iN 365 days

a quirky + practical guide to creatiNg

best-selliNg digital products iN your pajamas

By Mayi Carles

Best-Selling Author of Life is Messy Planners


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Isnt it funny how we consume information these days?

Here I am in my house in Panama + there you are, miles

away like Sponge Bob Square Pantsready to absorb my

tales. I was born in the wee days before the Internet +

touch screens + Tetris + Mario Kart,so this all seems

very futuristic + totally wicked to me, still.

(Can we all just agree to ignore everything that comes

after Blue Ray? I dont think I can survive another

collection upgrade. Thank you very much.)

Continue.

The part I miss the most is the human connection where

you can actually see my facial expressions + mime-like

hand mannerisms + hear my high-pitched Panamanian

accent + mispronounced English. The good news is thatI have no formal writing education, which means I type

just as fast as I talk, making you feel like youre really

here with me, just in time. The cupcakes are almost

ready to serve.

All I need you to do now is get comfy. If you live somewhere

really hot + humid like I do, turn on the A/C + get yourself

a fancy drink with a cool umbrella. If its chilly, sit by

the chimney or by your portable Brookstones heater,

which will do the trick too + prepare some hot cocoa with

heart-shaped marshmallows on top. But regardless of

your planetary location, I recommend reading this in

your favorite pajamas, so dress up!

Ready? Me too. The Red Velvets are too.

Are you coming? Oh my gosh, you are. I adore you

already.

Enough said.

Lets do this thing.

come sit dowN, I baked cupcakes


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INTRODUCTION

LESSON 1: The idea doesnt have to be revolutionary; it just has to be yours .............. ........ pg. 8

LESSON 2: Find your right people ................ ................ ................ ................ ............... ............. pg. 21

LESSON 3: Start with the easiest stuff .............. ................ ................ ............... ................ .............. pg. 29

LESSON 4: Speak their language yo .............. ................ ................ ................ ............... ................ . pg. 52

LESSON 5: Theres no I in team .............. ................ ................ ................ ................ ............... ........ pg. 57

LESSON 6: Dont wait to get discovered. Create your own magic ....................... ................ ......... pg. 68

LESSON 7: Anatomy of a killer sales page. Pow! .................. ................ ................ ......................... ..... pg. 77

LESSON 8: Tick tock. Timing matters ................ ............... ................ ................ ................... ........... pg. 83

LESSON 9: The experience of your product matters as much as the product itself ........... pg. 87

LESSON 10: The power of happy campers ................ ................ ............... ................ ................ ....... pg. 97

LESSON 11:Wear your superhero cape. Make a difference .............. ................ ................ ........... pg. 102

LESSON 12:The power of one offer + one offer alone .............. ................ ................ ................ ..... pg. 110

LESSON 13:The money is on the VIP list ............... ................ ................ ............... ...................... ...... pg. 114

LESSON 14:Launch it like its hot. Prepare for departure .............. ................ ................ ........... pg.127

LESSON 15:Create massive pay days without robbing a bank ................ ................ .............. pg. 133

CLOSING

table of coNteNts


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This is a quirky anti-manual to creating infor-

mation products in your pajamas (or superhero

ensemble of choice) + going from 0 to 5 thousand

sales. Im talking about how I made an extra

digital product.

Sounds too good to be true? Yeah, my parents said

the same thing when I quit my job back in 2010

to take my artistic endeavors seriously. Youre

going to change the world in your pajamas? Youre

going to add a little PayPalbutton where people

are going to give you their money to do what?

They hugged me tight nonetheless, like they

always do, but I could see in their eyes they were

already making plans to feed me for an eternity.

What are the odds of succeeding, right? WRONG!

When you spend your childhood days watching

countless hours of Pinky and the Brain,changing

the world is no longer an option. Its a voice inside

your head you cant silence. Thats when too good

to be true meets reality.

I did it.

You can too.

Heres how!

iNtroductioN


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Because trading time for money (alone), is a lousy

business model.

Because youve only got 24 hours each day to do all

you gotta do, like meet one-on-one with clients or hand

create.

Because scaling your business should be beautiful.

Because you deserve to charge what youre worth +

even choose who you work with. You are not meant to

serve everyone, superstar.

Because packaging your kung fu moves into a pretty

little box with a pretty little bow lets you run your

business while you sleep or go to Disney World. Sweet!

Because building your credibility + positioning

yourself as a trusted authority in your industry is pretty

important, you know?

Because freeing up your time to do the stuff you love

the most should be the eleventh commandment.

Because when you work once + then get paid again

+ again + again on auto pilot. Who says only Oprah gets

massive paydays?

Because your business should be where you are, not

the other way around. Yes! Location freedom, baby!

Because there is a better way.

Bingo!

Does this list of incentives get you pumped to whip out

your own digital product (e-book + online course + digital

guide + membership site + downloadable PDF or printable

set) or what?

wHY should you create DIGITAL products?


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This is my personal behind the scenes + my plans + my

research techniques + my customer service + my odd

decision making + my sequences + my thought process +

my e-mails + my pitches + my challenges + my solutions

+ all the messiness in between.

Ive organized all this fabulousness into 15 never-

for-your-eyes-only information, specially designed to

third) digital product or even turbocharge what youve

got sitting in your dusty shop shelves already.

The book design itself is an eye candy piata, laid out

by the e-book goddess herself, Meisi. And dont even get

me started on the whimsical illustrations; I personally

hand painted those quirky wonders to make you smile

every step of your apprenticeship.

But dont be fooled by the shiny exterior; inside is

where the kick-in-the-pajama-pants happens. Expect

funsheets + checklists + exercises + dos and donts

lists + more action prompts for Speedy Gonzalez

implementation.

Its quirky + its practical. Pow!

Now Ill tell you what this isnt. This isnt your typical

A to Z manual of operation, the kind where you better

stick to the blueprint or else the For Dummies Police

will come to haunt you. We entrepreneurs have real

issues with authority, so screw that.

I seriously believe that the reason why I sold over 5

create an empire out of it is because I broke too many

rules to count. So, if you dare to do it differentlyif

you dare to try this at homeif you dare to put on your

pajamas + take over the world, I want to be there to

show you the unpaved path + cheer you all the way.

And fret not my friend. If you let me light your path, you

what is this, really?


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will ever need + plus cupcakes. So let the games begin!


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fiNd yourright people

lessoN 2


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5K SALES IN 365 DAYS 23

Ive seen it so many times. Incredibly gifted folks spinning

their wheels like mad + wasting time + losing money +

their business isnt working + wondering why everything

looks like utter chaos.

The problem with these problems is simple. The crisis

rises because people are trying to decide on a niche

instead of actively seeking it. And by actively seeking

being unmet + who you are truly meant to serve. This

might be a good spot to mention that not every niche you

try will be your niche.

likely feel like a hippo.

If you want to create products that sell like hot tamales +

dramatically increase your chances of success, you need

what they needwhat are they not getting elsewhere?

who is this

mystery PersoN?

person would never write you this message:

Hi, I paid for this product, but I didnt receive a link to

download it. Whats the deal here asshole? This is an

Thanks.

I received this actual message, which speaks for itself,

from a buyer on Etsy, where I also happen to sell my Life

is Messy Planners.Etsydoesnt have the infrastructure

e-mail within 24 hours of purchase, as promised on the

product description.

lessoN 2

FiNd your right people


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This person clearly didnt know how to read, but

sometimes, I dont either, so no biggie. Her attitude, on

the other hand, was not cool. Not cool at all. Warning

sirens immediately went off in my head.

I apologized for the inconvenience (Im so, so sorry I

was asleep at 4 a.m. when you placed your order + you

had to wait two hours to hear back from me) + instead of

I trusted that there was more of where that came from,

and I wanted no part of it! I trusted that my right person,

the one Im meant to serve + make happy, would be the

antithesis of this character.

Let me set one thing straight. Typical right customer

if your right person hearts Vietnamese food + wears cute

bows on her hair + owns a French Poodle. If you dont

understand what that really means + what this person

believes in + thinks + behaves + talks, youre screwed.

Youve only done your job when your right person goes,

Wow, are you, like, a mind reader or something?

You really dont need a talisman to get to know your

ideal customer. What you need is clarity. The following

questions will help you get there.

Whats on your right persons bucket list? (Hint: things

this person wants to do before turning 30 + 50 + 70...)

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What does your right person love to do?

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What does your right person worry about? What is their

biggest fear?

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Whats your right persons biggest frustration orstruggle?

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Where is your right person searching for a solution?

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What are some of your right persons hesitation or

objections for buying?

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What emotional or irrational needs + problems +

frustrations are you solving for your right person?

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What does your right person desperately need from you?

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What could really help your right person right now?

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What information could you deliver that could make a

huge difference in their lives?

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What could talk with your right person about for ageswith?

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What makes your solution unique from your perceived

competitors?

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Right Person File (see

next page) + keep it handy. You will need it more than

once to foolproof your best-selling Frankenstein.


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r i g h t p e r so N f i le

MAYI CARLES 5K SALES IN 365 DAYS

Name

DEmographics psychographics

( DRAW OR GLUE PICTURE )

GENDER: _________________________________________________

AGE: ______________________________________________________

LOCATION: ________________________________________________

OCCUPATION: _____________________________________________

MARITAL STATUS: ________________________________________

CHILDREN: _______________________________________________

INCOME: __________________________________________________

PHYSICAL TRAITS: ________________________________________

WHAT DOES YOUR RIGHT PERSON DESPERATELY NEED FROM YOU?

WHAT COULD REALLY HELP YOUR RIGHT PERSON RIGHT NOW?

WHAT INFORMATION COULD YOU DELIVER THAT COULD MAKE A HUGE DIFFERENCE IN THEIR LIFE?

WHAT MAKES YOUR SOLUTION UNIQUE FROM YOUR PERCEIVED COMPETITORS?

WHAT DOES YOUR RIGHT PERSON LOVE TO DO?

WHAT DOES YOUR RIGHT PERSON FEAR OR WORRY?

WHATS YOUR RIGHT PERSONS BIGGEST FRUSTRATION

OR STRUGGLE?

WHERE IS YOUR RIGHT PERSON SEARCHING FOR A

SOLUTION?

WHAT ARE SOME OF YOUR RIGHT PERSONS HESITATIONS

OR OBJECTIONS FOR BUYING?

WHAT EMOTIONAL OR IRRATIONAL NEEDS + PROBLEMS +

FRUSTRATIONS ARE YOU SOLVING FOR YOUR RIGHT

PERSON?

DIagNosIS


16/18


hook up your right people

with the right product

Your money-making idea isnt something you can just

choose the same way you choose a carton of ice cream at

What are they willing to pay money for?

Big caveat here: Many times your prospects wont tell you

what they want or what theyre willing to pay money for

in the future + its not because theyre evil or conspiring

with your nemesis. Too often they dont tell you what

they want because they honestly dont know yet.

Thats why I try not to lose my mind Survey Monkey-

business, not just a hobby, is to look for absences in

the marketthings that arent working + things that

frustrate me + if its something thats not even there tobegin with, even better. Absences in the market are great

business opportunities, because its a chance for you to

design a creative solution.

Let me show you how I did it. Ive been an obsessive

organizer since before Christ. I organize my spices in

alphabetical order + I separate my hangers with a two-

beauuutiful, but I wont keep going, because I dont want

to scare you away!

Whats important for you to know is that after launching

my business online + allying with my organizational mojo,

I began looking for planning resources + organization

tools to keep my empire-in-the-making very tidy. To my

astonishment, everything I found out there was either

too inside-the-box + too boring, or too complicated for my

right-brain. So, I had to create something that I loved +something that worked for me.

Was I frustrated? No! Ding + ding + ding + ding! Business

opportunity!

And thats how my Life is Messy enterprise was born.

most importantly, I made organization fun + exciting +

Keep your antennae up for voids in the market. When

especially if the idea really excites you and/or even

scares you a little (or a lot!). Keep track, ber detective!


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Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Idea:...............................................................................................................

Only once youve tapped into what your pack of wolves

begin to brainstorm + build an entire line of products and

When you know your tribe like the back of your hand,

everything + enhance your ability to deliver products

and services that matter. Ideas for products appear

out of the blue while youre showering. Branding + your

design aesthetics suddenly clicks. Marketing + sales copy

+ promo material starts to become easy. You even start

to talk like your dream buyer + use their same phrases.

Your ideal customers all of a sudden begin coming to you,

instead of the other way around. Oh yeah, you heard me

right. When you speak directly to your target audience,

you no longer have to hunt down your clients like a crazy

chimpanzee looking for bananas, your dream clients will

And if this werent enough, when you know who youre

meant to serve + what they want, you will begin to attractbusiness partners with loyal followers like a magnet +

their lists will become your lists too.

nurture your right people.

Warning: You are going to want to skip this assignment.

Dont. Just trust me on this one. Knowing who you are

really meant to serve is the most important exercise of

this training course. If you jump ahead without doing the

work all else will crumble.


18/18

MAYI CARLES is a tiny Panamanian artist with a

T-Rex heart. She loves party props + wearing her paint

stained Eeyore pajamas + singing in the shower. If left

unsupervised, she could eat an entire batch of Red

Velvet cupcakes. She wears the hats of artistic inventor

+ organizational captain + pocket-size creative business

fairy + wife to the love of her life, David.

Learn more about her at www.mayicarles.com +

watch her Friday Video Time episodes over at www.

heartmadeblog.com + stay connected on Twitter

@mayicarles.

Loved this quirky + practical guide enough to share it

with the world? Hop on over to the 5K Sales in 365

because power-teaming to

make money is beautiful indeed.

mayi carles
http://www.mayicarles.com/http://www.www.heartmadeblog.com/http://www.www.heartmadeblog.com/https://twitter.com/mayicarleshttp://heartmadeblog.com/landing/affiliate-clubhouse/http://heartmadeblog.com/landing/affiliate-clubhouse/http://heartmadeblog.com/landing/affiliate-clubhouse/http://heartmadeblog.com/landing/affiliate-clubhouse/https://twitter.com/mayicarleshttp://www.www.heartmadeblog.com/http://www.www.heartmadeblog.com/http://www.mayicarles.com/

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