Sample DirectMail Letter

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  1. 1. Exotic world spices and mouth-watering recipes direct to your door! Dear [Title. Name/Surname], As passionate gourmet enthusiasts ourselves, were sure youve all been there, eager to cook that exciting recipe youve found but unable to find the spice you need at the local store, or standing in the grocery aisle contemplating an interesting-looking herb, but putting it back again because youre not sure if it will work With the Gourmet Exotic Spice Club, you can now explore the fascinating world of exotic spices, without the fear of a dinner party faux pas or the need to venture too far from the comfort of your own home. In fact, our monthly subscription will provide you with everything you need to turn unusual, world condiments into delicious, healthy dishes that will not only make a fantastic focal point but also have family and friends coming back for seconds and maybe even thirds! Whats in the box? Whats in the box? Image of the spice kit and recipe book. For a monthly subscription fee of just 15.95, members will receive: A freshly prepared, fragrant spice or herb delivered directly to your door; A beautifully illustrated, easy-to-follow recipe book, packed with a myriad of ideas and instructions for The Gourmet Exotic Spice Club, [address] Telephone: Fax: e-mail: www.gourmetexoticspiceclub.com
  2. 2. transforming your exotic spice or herb into heavenly culinary delights; Access to our exclusive members forum, where you can make friends with like-minded food lovers, exchange cooking tips and recipes, show off your creations, and discover the latest news on what the postman will be slipping through your letterbox in the months to come. Our Promise At The Gourmet Exotic Spice Club we want to ensure that every sachet is bursting with that freshly- plucked flavour, so each spice and herb is carefully sourced and prepared to bring you only ingredients of the finesthighest quality cooking ingredients straight from our expert grinders to your table. But dont just take our word for it! Heres what some of our members have to say:: "I organise a monthly dinner party to try out the latest recipes.All my friends clamour to receive an invitation!" Clare M. Southport "I love the way you provide great, easy-to-follow recipes with each month's selections. Joining the Gourmet Exotic Spice Club has reawakened my passion for cooking." Philip W. Harlow "My husband always has a big smile on his face when the postman drops off the Spice Club box. He knows we'll be having something really tasty and unusual for dinner that day!" Martha G. Staines Try before you commit for FREE! Sign up now to receive your complimentary spice kit, filled with a mouth-watering selection of top quality spices from growers across the globe. And, remember, if you change your mind but were certain that once youve opened the package youll find it impossible to resist simply cancel your subscription within 14 days and the introductory spice kit will be yours to keep, completely free of charge! Cancel at any time Furthermore, there are no annual subscription fees or time limits, so you can cancel your membership at any time no questions asked. What are you waiting for? Join us today and youll be impressing your guests with your culinary finesse and knowledge of exotic spices in no time at all! We look forward to joining you on your gastronomical adventures! Yours sincerely, [Signature] The Gourmet Exotic Spice ClubTeam
  3. 3. To subscribe, simply sign up online at www.gourmetspiceclub.co.uk or fill in the form below and send to the address, e-mail or fax number at the bottom of the page. Open your door to the world of exotic spices today! REF CODE: CSK100 Simply fill in the form and send to the address below to receive your free introductory spice kit. Yes, I would like to subscribe to the Gourmet Exotic Spice Club. Title Forename Surname.. e-mail tel.. Address: . Town/city:. County: Post code:. My direct debit details are as follows: Account name: Bank name: Bank Account no.: Sort Code: IBAN *Terms and conditions apply. Please visit www.gourmetexoticspice.com/t&cs or call 0161-739820 for further information.You may cancel your subscription at any time. Introductory offer ends 15th February 2015. ADD The Gourmet Exotic Spice Club, [address] Telephone: Fax: e-mail: www.gourmetexoticspiceclub.com