Samir's 25 Actionable Growth Hacks in 25 Minutes @Case2014 Brazil
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Transcript of Samir's 25 Actionable Growth Hacks in 25 Minutes @Case2014 Brazil
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Samir [email protected]
President & CEO, DoRevolution
Growth Mentor @500Startups
Connect on Linkedin
3twitter @meetsamir
About Samir• Founder, CEO of DoRevolution and Growth Mentor at
500Startups Silicon Valley, Optimized $1B+ in Ads. Founder of SearchForce and pioneer to apply Wall Street Analytics and Quantitative Trading Techniques to Advertising for Portfolio Optimization. He raised $10M+ in financing, developed a Cross-Channel Optimization SaaS Platform Based and took the company to profitability.
• Patel has managed clients with some of the world largest ad budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T YellowPages, Progressive and Scottrade.
• Growth seminars at 500Startups, General Assembly, UC Berkeley, TERA and at several top-tier VC firms around the world. Upcoming book on Growth Hacking.
• MBA in Brand Marketing from Cornell's Johnson School of Business.
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DoRevolution ~ McKinsey For Growth
• We provide Channel Management– Google Adwords– Facebook Ads– Mobile Advertising– Retargeting– SEO : On-page & Off-page– Analytics: Google Analytics, Mixpanel,
Kissmetrics• Growth Training for CEO’s, CMO’s and Staff
– Training Bootcamps for Startups & Growth companies
– Moneyball for VC’s : Creating Analytics platform to invest to get higher returns
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Whoever gets 20+ photos of slides and
tweets it out in next 2 hours WILL will WIN
two hours of my time over skype which is =
$1000+ of value. Win $1000 in 30 Minutes!
Let’s GO. 25 Hacks in 25 Minutes!!
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8 Qualities of World Class Growth Teams
• Possess Data-Driven Thinking • Rapid Learners of Dynamically
Changing Marketing Channels and Growth Platforms
• Understand Growth Process • Are Highly Product-Savvy• Have a Hustle Mindset • Possess a Cross-Disciplinary Skillset• Connect Marketing to Product
Development• Possess Technical Acumen • Hiring connections
17twitter @meetsamirTraffic Acquisition
Market Research & User Feedback
Email Marketing
Competitive Research Tools Sales Intelligence
Lead & Customer Acquisition
AB / Multivariate Testing
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Hack#7 : Six Killers of Mobile Sites
1.Unplayable videos2.Faulty redirects
3.Smartphone-only 404s4.App download interstitials
5.Irrelevant cross-linking6.Page speed
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Hack#12 : Pay Using a Tweet
Provides users access to your content, product, or service once they’ve tweeted or posted about it
Impact on Growth:• Invite people to pay with a post
across major social media channels
• Measure traffic, conversions, click and geo data
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Hack# 13 : Nimble, Social Signals Hack
Consolidates your contacts, email, social signals, activities and follow-ups from everywhere, allowing you to manage your relationships more effectively.
Impact on Growth:• Easily manage contacts across multiple
channels• Tracks the complete history you and your
contact share—on every channel
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Hack#17: BuiltWith
DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc
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Hack#20: ListBuilder
A free way to collect the email addresses of users who visited your site. Impact on Growth:• Build your subscriber list and easily
download it as a CSV• Integrates with other email services
and allows you to use your own custom email form
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• Unplayable videos• Faulty redirects• Smartphone-only 404s• App download interstitials• Irrelevant cross-linking• Page speed
Hack #23 : Mobile Site Killer Hacks
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1. Mobile Bid Adjustments : Need to get on top positions because of form factor, bid higher for location based targeting.
2. Mobile Preferred Ads : Separate mobile/desktop, Call directly or provide a promotion based on time. Different URL for mobile.
3. Call Extensions: Ad scheduling based on call center, Your own number or Google’s forwarding number
4. On Site Call Conversions: Track calls from phone number embedded on website when users need to reach more before they buy
Hack #24 : Mobile SEM Hacks
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Samir [email protected]
President & CEO, DoRevolution
Growth Mentor @500Startups
Connect on Linkedin