Samir's 25 Actionable Growth Hacks in 25 Minutes @Case2014 Brazil

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1 twitter @meetsamir CASE2014, São Paulo, Brazil

Transcript of Samir's 25 Actionable Growth Hacks in 25 Minutes @Case2014 Brazil

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CASE2014, São Paulo, Brazil

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Samir [email protected]

President & CEO, DoRevolution

Growth Mentor @500Startups

Connect on Linkedin

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About Samir• Founder, CEO of DoRevolution and Growth Mentor at

500Startups Silicon Valley, Optimized $1B+ in Ads. Founder of SearchForce and pioneer to apply Wall Street Analytics and Quantitative Trading Techniques to Advertising for Portfolio Optimization. He raised $10M+ in financing, developed a Cross-Channel Optimization SaaS Platform Based and took the company to profitability.

• Patel has managed clients with some of the world largest ad budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T YellowPages, Progressive and Scottrade.

• Growth seminars at 500Startups, General Assembly, UC Berkeley, TERA and at several top-tier VC firms around the world. Upcoming book on Growth Hacking.

• MBA in Brand Marketing from Cornell's Johnson School of Business.

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DoRevolution ~ McKinsey For Growth

• We provide Channel Management– Google Adwords– Facebook Ads– Mobile Advertising– Retargeting– SEO : On-page & Off-page– Analytics: Google Analytics, Mixpanel,

Kissmetrics• Growth Training for CEO’s, CMO’s and Staff

– Training Bootcamps for Startups & Growth companies

– Moneyball for VC’s : Creating Analytics platform to invest to get higher returns

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A Zillion Ways to Acquire Users

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Whoever gets 20+ photos of slides and

tweets it out in next 2 hours WILL will WIN

two hours of my time over skype which is =

$1000+ of value. Win $1000 in 30 Minutes!

Let’s GO. 25 Hacks in 25 Minutes!!

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Hack#1 : BOTS Take Over Social Selling

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Automate Visits to Profiles

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Profile Current & Clear Action

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Report from 3AM this morning

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8 Qualities of World Class Growth Teams

• Possess Data-Driven Thinking • Rapid Learners of Dynamically

Changing Marketing Channels and Growth Platforms

• Understand Growth Process • Are Highly Product-Savvy• Have a Hustle Mindset • Possess a Cross-Disciplinary Skillset• Connect Marketing to Product

Development• Possess Technical Acumen • Hiring connections

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17twitter @meetsamirTraffic Acquisition

Market Research & User Feedback

Email Marketing

Competitive Research Tools Sales Intelligence

Lead & Customer Acquisition

AB / Multivariate Testing

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Hack#3 : Marketing Strategy

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Hack#4 : Brand Experience

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Hack #5 : Lean Canvas Hack

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Hack#6 : Themeforest + Fiverr + Wordpress

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Hack#7 : Six Killers of Mobile Sites

1.Unplayable videos2.Faulty redirects

3.Smartphone-only 404s4.App download interstitials

5.Irrelevant cross-linking6.Page speed

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Hack#8 : Wordpress + Yoast

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Hack#9 : Buzzsumo for Content Strategy

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Hack#10 : Outsource Content Writing

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Hack# 11 : Link Twitter Bio

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Hack#12 : Pay Using a Tweet

Provides users access to your content, product, or service once they’ve tweeted or posted about it

Impact on Growth:• Invite people to pay with a post

across major social media channels     

• Measure traffic, conversions, click and geo data

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Hack# 13 : Nimble, Social Signals Hack

Consolidates your contacts, email, social signals, activities and follow-ups from everywhere, allowing you to manage your relationships more effectively.  

Impact on Growth:• Easily manage contacts across multiple

channels• Tracks the complete history you and your

contact share—on every channel 

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Hack# 14 : Moat

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Hack#15: Moz Links Explorer

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Hack#16: SpyFu

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Hack#17: BuiltWith

DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc

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Hack#18: KeywordTool.io

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Hack#19: QuickSprout

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Hack#20: ListBuilder

A free way to collect the email addresses of users who visited your site. Impact on Growth:• Build your subscriber list and easily

download it as a CSV• Integrates with other email services

and allows you to use your own custom email form

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Hack#21: Long Copy Hack

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Hack #22: SellHack

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• Unplayable videos• Faulty redirects• Smartphone-only 404s• App download interstitials• Irrelevant cross-linking• Page speed

Hack #23 : Mobile Site Killer Hacks

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1. Mobile Bid Adjustments : Need to get on top positions because of form factor, bid higher for location based targeting.

2. Mobile Preferred Ads : Separate mobile/desktop, Call directly or provide a promotion based on time. Different URL for mobile.

3. Call Extensions: Ad scheduling based on call center, Your own number or Google’s forwarding number

4. On Site Call Conversions: Track calls from phone number embedded on website when users need to reach more before they buy

Hack #24 : Mobile SEM Hacks

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Hack #25 : Exit Intent Hack

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Hack #26 (Bonus Hack) : Deploy Inbound Software

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Samir [email protected]

President & CEO, DoRevolution

Growth Mentor @500Startups

Connect on Linkedin