Where Are We All Headed?Key Digital Trends AffectingBusiness and the Consumer

Sam Sebastian, Director, Classifieds, Local & B2B MarketsMarch 2010

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Five Digital Trends Affecting Business and the Consumer

• Open vs. Closed

• Information in the palm of your hand

• When data is abundant intelligence can win

• Computing will happen in the cloud

• Everyone will publish

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Open Vs. Closed

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How Many Blades Does It Take To Sell A New Razor?

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Main Frame Computers

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It Took A War To Set The Standard And Grow The Railroads

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Mapping The Genome - An Open Effort

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iTunes Created A New Market For Music

Closed Open

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Open Revolutionized How We Sell Our Old Things

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What Does “Open” Mean For Real Estate?

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Information In The Palm Of Your Hand

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6.7B 4B

Source: TomiAhonen Consulting 2009

8X 4X 3.5X 3X 2.5X

Mobile Is Too Big To Ignore

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How Do We Use Mobile To Improve What We Offer?

Location Movement Music

Fandago Nike Plus Shazam

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How Do We Use Mobile To Improve What We Offer?

Navigation Timing

Navionics Ski Flight Track

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When Data Is Abundant Intelligence Can Win

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But Mining Through This Data Is Not Easy

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192MM searchers in the U.S. and they want more from their Search results

Source: eMarketer Dashboard, September 2009, 2.Hitwise, June 2009

Subject June 2008

June 2009

Year Over Year % Change

One word 32.42% 26.48% - 18%

Two Words 29.92% 28.25% - 6%

Three Words

19.24% 22.31% + 16%

Four Words 10.16% 12.68% + 25%

Five Words 4.6% 5.77% + 25%

Six Words 1.79% 2.40% + 34%

Seven Words

0.96% 1.00% + 4%

Eight + words

0.89% 1.10% + 24%

Longer search queries, 4-8+ words, have increased up to +34% between June 2008 and June 2009.

Shorter search queries - those averaging one to two words long - have decreased up to -18%.

Consumers Seek More Specific Answers

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Tools Are In Place To Stay Organized

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Data Beats Opinion

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Do Homebuyers And Sellers Need Information Brokers?

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Computing

Will

Happen In

The

Cloud

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Cloud

Computing

Has

Already

Changed

Landscapes

What was offline… …is now in the cloud

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Companies Are Using The Cloud To Connect

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Everyone Will Publish

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Web Content Is Growing At An Enormous Scale

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Thank You!