SALTY SNACKS - Eby-Browncatalog.eby-brown.com/publications/categoryinsight/2017/Q3/files... · 4...

4 Types of salty snack cravingsWhen Americans crave a Salty Snack, they want to satisfy one of these 4 types of cravings:

• Salty Craving 55% share – the #1 craving type!

• Healthy Craving 29% share – a growing product segment across many catego-ries, including Salty.

• Bold Substance Craving 15% share – it’s all about the multi-form and flavor!

• Sweet Craving 1% share – the smallest and newest crave-able product segment.

Consumers CRAVE Salty SnacksSalty Snacks 3rd Largest in Convenience Center Store

Did you know, 94% of Americans purchase Salty Snacks! The Salty Snack category has experienced strong and steady growth across all segments in recent years; from 2010-2015, sales have grown 29%. In fact salty contributes the most in growth dollars to the entire center store. The category is forecasted to grow an additional 22% by 2020.

SALTYSNACKS

3rd QTR 20176 Category Insights™

“Look for growth in the Salty category as the snacking trend

continues to gain popularity with bold textures and flavors.

– Sarah Bibbs, VP of Merchandising, Eby-Brown

Source: GMI Custom Salty Segmentation Research

15%

29%

1%

55%

Product Segments% Unit Share of Salty Snacks

29%

1%

55%

15%

Salty CravingHealthy Craving

Bold CravingSweet Craving

3Q17_CI book layout.indd 6 6/1/17 2:55 PM

The Salty Segments

7Category Insights™3rd QTR 2017

Salty Snacks category is $293.0MM up .8% ($2.3MM)

Merchandising tips for salty success!• Back to the Basics of Merchan-

dising! Fully stocked, visually appealing shelves, along with straightforward pricing/ promotions, and highlighting of new items, are all keys to your success within the category.

• Follow the Category Insight Planograms! These fact-based, data-driven assortments and merchandising solutions are proven winners!

• Utilize suggestive selling to generate profit! With Salty Snacks being highly impulsive take the time to use them as a basket builder!

Source: Nielsen TTL C-Store data for 52 weeks ending 2/25/17

Sources: GMI Custom Salty Segmentation Research, May 2015; Nielsen TTL C-store data for 52 weeks ending 2/25/17; Mentel; Mars/Kantar Retail C-store POG Virtual Shopping Test, Aug/Sept. 2014; csnews.com 2017 forecast snacks

34%

Chips

23%

Salty SnackMix

17%

Crackers

15%

SaltyRemaining

9%

Pretzels

4%

Popcorn

1%

Candy

0%

Other

15%

9%

23%

4%1%

17%

34%

ChipsSalty Snack MixCrackersSalty Remaining

PretzelsPopcornCandyOther

Category Dollar Share

Chips - these products are #1 in dollar share for Salty at $98.8MM! In the Eby-Brown market, Combos are the #1 brand, with Pringles at #2.

Salty Snack Mix - $60.2MM is the #2 in dollar share with the leading products like Gardetto’s, Cheez-It and Chex Mix driving the success.

Crackers - are showing a $51.2MM share, gains of 5%.

Popcorn - up 5.4% coming in at $11.3MM, these products ride the wave of the salty/sweet flavor profile that is increasingly desired.

Salty Remaining - holding a $40.3MM share and Pretzels with a share of $27.7 are both showing slight declines over the past 52 weeks.

Candy Snack Mix - with only a $3.4MM share this is an exciting new segment that is also taking advantage of the salty/sweet flavor profile, along with the portability our consumers are looking for. Hershey is leading the way with a variety of snack mixes to choose from.

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5

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Who’s Shopping Salty?Salty Snacks are one of the TOP 5 categories shoppers are looking to buy in c-stores today!

But who are these Salty shoppers? They are Millennials and Centennials – and they’re serious about bold flavors and interesting combinations and textures. Their preferences are driving innovation and product development not only in Salty, but across every category!

“Combos are very popular within the Eby regional market so

it’s important to have these products well represented within

your salty set.

– Jim Hachtel, VP of Strategic Insights, Eby-Brown



SALTY SNACKS 12ft planogram

ITEM # DESCRIPTION

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CHEEZ-IT GRAB BAG 7ZCHEEZ-IT CHD/JK BAG7ZFLIPZ CHOC 5ZFLIPZ WHITE FUDGE 5ZCOMBOS PEPPERONI PIZACOMBOS PRETZEL PIZZACOMBOS PRETZEL CHEDDRCOMBOS CRACKRS CHEDDRCOMBOS BUF BLCH 1.8ZREESE SNACK MIX TB 2ZHERSH MX CH ALM TB 2ZHERSH TAKE 5 SNK TBHERSH BT CH ALMTB 2.5ZPAYDAY SNL BT TB 2.5ZMR GOODBAR BT TB 2.5ZPRINGLES ORIG 2.3ZPRINGLES SCM/ON 2.5ZPRINGLES CHDCHS 2.5ZPRINGLES BBQ 2.5ZPRINGLES SLT/VIN 2.5ZPRINGLES PIZZA 2.5ZPRINGLES JALAPENO2.5ZPRINGLES ORIG 5.26ZPRINGLES SCM/ON5.57ZPRINGLES CHDCHS 5.57ZPRINGLES BBQ 5.57ZPRINGLES PIZZA 5.57ZPRINGLES SLT/VIN5.57ZPRINGLES RANCH 5.57ZPRINGLES JLPENO 5.57ZPRINGLES LDPOT 5.57Z

CHEEZ-IT ORIG 3ZCHEEZ-IT WHCHD 3ZCHEEZ-IT CHD/JK 3ZNAB RITZ BITZ PB 3ZNAB RITZ BITZ CHS 3ZCOMBOS CHEDR CHEZ6.3ZCOMBOS CHEZ CRKR6.3ZCOMBOS BUF BLCH 6.3ZGARD SNAK-ENS 6ZGARD GARLIC RYE CHP5ZCHEXMIX TRAD 8.75ZCHEXMIX CHEDDAR 8.75Z

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BUGLES S+S CARAMEL 3ZBUGLES S+S CHOC PB 3ZSKINNY POP WHCHDR 1ZSKINNY POP SNK ORG 1ZHAIN VEGSTR SALTEDKTLCHP PEPERONCINI 2ZKTLCHP BBQ 2ZLATE JULY JALA LIME2ZLATE JULY MG SEASLT2ZCHEEZ-IT GRV WHT CHDCHEEZ-IT GRV CHD RCHCHEEZ-IT SWT/SLTY 4ZANDERSON PB FILL PRTZPRETZL CRSP ORIG 3ZPRETZL CRSP BUF WNG 3ZPRETZL CRSP GRL PRM 3ZCOMBOS CHDCHS PRTZ15ZCOMBOS PIZA PRZL 15ZGARD CHIPOTLE CHDR 5ZCHEXMIX MDDY BDY 11.75ZCHEXMIX CHOC MDDY 4.5ZCHEXMIX CKS&CRM 4.25ZCHEXMIX MUDDY BRNI SPRCHEXMIX POP SW/SL 3.85ZWERTHER CRML PCORN 6ZPCORN MOVIE THTR BOXPCORN ORG KETLCRN 4ZTCK PRK SKINS HOT 2ZTCK PRK RINDS CHL-LIMTCK PRK SKINS BBQ 2ZTCK CRKLN SKNY HOT

CHEEZ-IT ORIG 1.5ZCHEEZ-IT WHTCHDR 1.5ZCHEESE & PNTBTR CRCKRTOAST & PNTBTR CRCKRCLUB & CHEDR CRCKRCHEESE & CHEDR CRCKRPEPPER JACK SNDWCRCKRTOAST & PB&J CRCKRNAB RITZ PNT BTRNAB RITZ W/CHS CRKNAB RITZ CRACKERS 3.4ZNAB SALTINES 4ZACT 11 BTR LOVR PCORN

ITEM # DESCRIPTION ITEM # DESCRIPTION

Planogram photo follows on pages 10-11


3rd QTR 2017Category Insights™


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Category Insights™3rd QTR 2017

Planogram listings are on page 9

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ITEM # DESCRIPTION

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CHEEZ-IT ORIG 1.5ZCHEEZ-IT WHTCHDR 1.5ZCOMBOS PEPPERONI PIZACOMBOS PRETZEL PIZZACOMBOS PRETZEL CHEDDRCOMBOS CRACKRS CHEDDRCOMBOS BUF BLCH 1.8ZCHEESE & PNTBTR CRCKRTOAST & PNTBTR CRCKRCLUB & CHEDR CRCKRCHEESE & CHEDR CRCKRPEPPER JACK SNDWCRCKRTOAST & PB&J CRCKRNAB RITZ PNT BTRNAB RITZ W/CHS CRKNAB RITZ CRACKERS 3.4ZNAB SALTINES 4ZACT 11 BTR LOVR PCORN



3rd QTR 2017Category Insights™12


DESCRIPTION


ITEM # DESCRIPTION

TOP SHELF309575909630909622994897994905388173994921994913994939893768893792893784893776938928233189233171224196224188224162224170208991224139233114233072

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CHEEZ-IT ORIG 3ZCHEEZ-IT WHCHD 3ZNAB RITZ BITZ CHS 3ZNAB RITZ BITZ PB 3ZCOMBOS CHEDR CHEZ 6.3ZCOMBOS CHEZ CRKR 6.3ZGARD SNAK-ENS 6ZGARD GARLIC RYE CHP 5ZCHEXMIX TRAD 8.75ZCHEXMIX CHEDDAR 8.75ZCHEXMIX BLD&ZEST 8.75ZBUGLES REGULAR 3ZBUGLES NACHO 3ZTGIF BACN/CHD POTATOTGIF SC/ON POTATO SKN

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384776854166854158

BOTTOM SHELF786267484967096479464178891786317830178557554214751451943027803692528924539909754

SKINNY POP WHCHDR 1ZPCORN MOVIE THTR BOXPCORN ORG KETLCRN 4Z

CHEEZ-IT ORIG 1.5ZCOMBOS PEPPERONI PIZACOMBOS PRETZEL PIZZACOMBOS PRETZEL CHEDDRCOMBOS CRACKRS CHEDDRCHEESE & PNTBTR CRCKRTOAST & PNTBTR CRCKRCLUB & CHEDR CRCKRCHEESE & CHEDR CRCKRPEPPER JACK SNDWCRCKRTOAST & PB&J CRCKRNAB RITZ PNT BTRNAB RITZ W/CHS CRKNAB RITZ CRACKERS 3.4ZNAB SALTINES 4ZACT 11 BTR LOVR PCORN



Category Insights™3rd QTR 2017 13




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SALTY SNACKS 8ft planogram-use w/CHIPS endcap

ITEM # DESCRIPTION

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BOTTOM SHELF786267484967096479464178891786317830178557554214751451943027803692528924539909754

CHEEZ-IT ORIG 1.5ZCOMBOS PEPPERONI PIZACOMBOS PRETZEL PIZZACOMBOS PRETZEL CHEDDRCOMBOS CRACKRS CHEDDRCHEESE & PNTBTR CRCKRTOAST & PNTBTR CRCKRCLUB & CHEDR CRCKRCHEESE & CHEDR CRCKRPEPPER JACK SNDWCRCKRTOAST & PB&J CRCKRNAB RITZ PNT BTRNAB RITZ W/CHS CRKNAB RITZ CRACKERS 3.4ZNAB SALTINES 4ZACT 11 BTR LOVR PCORN




DESCRIPTION

SALTY SNACKS 3ft CHIPS endcap

ITEM # DESCRIPTION

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TGIF BACN/CHD POTATOTGIF SC/ON POTATO SKNTGIF CHD/SRCRM SKN 3ZTGIF BCN RCH SKNTGIF JALP POP CHDR

FLV ML PP109 BB RIBFLV ML PP109 BB RIBFLV ML PP109 RG RNCHFLV ML PP109 RG RNCHFLV ML PP109 LD BK POTFLV ML PP109 LD BK POT

FLV ML PP109 JLP CURLFLV ML PP109 JLP CURLFLV ML PP109 BLU CHSFLV ML PP109 BLU CHSFLV ML PP109 KC STEAKFLV ML PP109 KC STEAK

KTLCHP SEASLT/VING 2ZKTLCHP SEASLT/VING 2ZKTLCHP SEASLT/VING 2ZKTLCHP JALP 2ZKTLCHP JALP 2ZKTLCHP BBQ 2Z

KTLCHP SLT N PEPR 2ZKTLCHP SEA SALT 2ZKTLCHP MPL BACON 2ZKTLCHP HONEYDIJON 2ZKTLCHP PEPERONCINI 2ZKTLCHP T&B DIL PICKL2Z

ANDYCAP HOT FRIESANDYCAP HOT FRIESANDYCAP CHED FRIESANDYCAP CHED FRIESTCK PRK SKINS BBQ 2ZTCK PRK SKINS HOT 2Z

Category Insights™3rd QTR 2017 19




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Use w/CHIPS endcap




ITEM # DESCRIPTION

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FLIPZ CHOC 5ZFLIPZ WHITE FUDGE 5ZREESE SNACK MIX TB 2ZHERSH MX CH ALM TB 2ZHERSH BT CH ALMTB 2.5ZPAYDAY SNL BT TB 2.5ZMR GOODBAR BT TB 2.5ZPRINGLES ORIG 2.3ZPRINGLES BBQ 2.5ZPRINGLES CHDCHS 2.5ZPRINGLES SCM/ON 2.5ZPRINGLES ORIG 5.26ZPRINGLES SCM/ON 5.57ZPRINGLES CHDCHS 5.57ZPRINGLES BBQ 5.57ZPRINGLES PIZZA 5.57ZPRINGLES SLT/VIN 5.57ZPRINGLES RANCH 5.57Z

CHEEZ-IT ORIG 3ZCHEEZ-IT WHCHD 3ZCOMBOS CHEDR CHEZ 6.3ZCOMBOS CHEZ CRKR 6.3ZCOMBOS BUF BLCH 6.3ZGARD SNAK-ENS 6ZGARD GARLIC RYE CHP 5ZCHEXMIX TRAD 3.75ZCHEXMIX CHEDDAR 3.75ZBUGLES REGULAR 3ZBUGLES NACHO 3ZTGIF BACN/CHD POTATOCHEEZ-IT CHD/JK 3ZCHEEZ-IT SWT/SLTY 4ZCOMBOS PIZZA CHEZ 6.3ZCOMBOS PEP PIZZA 6.3ZCOMBOS 7 LYR DIP 6.3zGARD SNAK-ENS RF 6ZGARD ITALIAN SNAK 5ZCHEXMIX BLDPARTY 3.75Z

84719484714599982153427187515391909260640208728681924748558847160880088396820847186728956728964972240972232265850287037287011999748762534702365354662384776476978353516BOTTOM SHELF748496709647178891786317830178557554211943024539909754

CHEXMIX JLPNOCHD 3.75ZBUGLES S+S CARAMEL 3ZBUGLES RANCH 3ZTGIF SC/ON POTATO SKNCHEEZ-IT CDRPARM 4.3ZCHEEZ-IT CDRSWISS 4.3ZNAB RITZ BITZ CHS 3ZSNYDER PRTZ DIPS CH 5ZCOMBOS SW N SLT CH PRTGARD MUSTD PRETZEL 5ZCHEXMIX CHOC MDDY 4.5ZCHEXMIX CKS&CRM 4.25ZCHEXMIX MUDDY BRNI SPRCHEXMIX CHOC/TURTLE 4ZANDYCAP CHED FRIESANDYCAP HOT FRIESCHEEZ-IT GRV WHT CHDCHEEZ-IT GRV CHD RCHSNYDER MINI-PRTZL 3.5ZSNYDER NIBBLERS 3.5ZSNYDER HNY-MUS-ON 3.5ZPRETZL CRSP ORIG 3ZKTLCHP JALP 2ZKTLCHP SEASLT/VING 2ZSKINNY POP SNK ORG 1ZSKINNY POP WHCHDR 1ZTCK PRK SKINS BBQ 2ZTCK CRKLN SKNY HOT

COMBOS PEPPERONI PIZACOMBOS PRETZEL PIZZACOMBOS PRETZEL CHEDDRCHEESE & PNTBTR CRCKRTOAST & PNTBTR CRCKRCLUB & CHEDR CRCKRCHEESE & CHEDR CRCKRPEPPER JACK SNDWCRCKRNAB RITZ PNT BTRNAB SALTINES 4ZACT 11 BTR LOVR PCORN

ITEM # DESCRIPTION



ITEM # DESCRIPTION

TOP SHELF909630909622994897994905893768893792893784893776224196224188224162224170

PEG SECTION534891615443908103908095847228847210847129847137564880875153908129908111847202847160

FLIPZ CHOC 5ZFLIPZ WHITE FUDGE 5ZREESE SNACK MIX TB 2ZHERSH MX CH ALM TB 2ZPRINGLES ORIG 2.3ZPRINGLES BBQ 2.5ZPRINGLES CHDCHS 2.5ZPRINGLES SCM/ON 2.5ZPRINGLES ORIG 5.26ZPRINGLES SCM/ON 5.57ZPRINGLES CHDCHS 5.57ZPRINGLES BBQ 5.57Z

CHEEZ-IT ORIG 3ZCHEEZ-IT WHCHD 3ZCOMBOS CHEDR CHEZ 6.3ZCOMBOS CHEZ CRKR 6.3ZCHEXMIX TRAD 3.75ZCHEXMIX CHEDDAR 3.75ZBUGLES REGULAR 3ZBUGLES NACHO 3ZCHEEZ-IT CHD/JK 3ZCHEEZ-IT CDRPARM 4.3ZCOMBOS PIZZA CHEZ 6.3ZCOMBOS PEP PIZZA 6.3ZCHEXMIX BLDPARTY 3.75ZCHEXMIX CHOC MDDY 4.5Z

84714599982197224035441590824491555388008839682072895672896460640208728808600958991354662702365587048476978265850287011

BOTTOM SHELF967096471788917863178301785519430

BUGLES S+S CARAMEL 3ZBUGLES RANCH 3ZCHEEZ-IT GRV WHT CHDCHEEZ-IT SWT/SLTY 4ZCOMBOS BUF BLCH 6.3ZCOMBOS 7 LYR DIP 6.3zCHEXMIX CKS&CRM 4.25ZCHEXMIX MUDDY BRNI SPRANDYCAP CHED FRIESANDYCAP HOT FRIESNAB RITZ BITZ CHS 3ZSNYDER PRTZ DIPS CH 5ZGARD SNAK-ENS 6ZGARD GARLIC RYE CHP 5ZSKINNY POP SNK ORG 1ZKTLCHP SEASLT/VING 2ZTGIF BACN/CHD POTATOTCK PRK SKINS BBQ 2ZSNYDER MINI-PRTZL 3.5ZSNYDER HNY-MUS-ON 3.5Z

COMBOS PRETZEL PIZZACOMBOS PRETZEL CHEDDRCHEESE & PNTBTR CRCKRTOAST & PNTBTR CRCKRCLUB & CHEDR CRCKRCHEESE & CHEDR CRCKRNAB RITZ PNT BTR

ITEM # DESCRIPTION



General Mills

Dates - Open Buy WindowOrder dates: 6/26/17 - 7/21/17

Date for in-store promotion: 6/26/17 - 7/21/17

SALTY SNACKS

5.5 OZ4.75 OZ

5 OZ5.5 OZ

5.25 OZ

5.5 OZ

5.5 OZ

DESCRIPTIONUPC SZ

767392748673

748707748665

748699

748715

748657

PKITEM #

016000166196016000502789

016000166998016000507319

016000166691

016000167490

016000505384

GARDETTO’S ORIGINAL RECIPEGARDETTO’S ROASTED GARLIC RYE CHIPSGARDETTO’S ITALIAN RECIPEGARDETTO’S DELI STYLE MUSTARD PRETZELGARDETTO’S REDUCED FAT ORIGINAL RECIPEGARDETTO’S ITALIAN CHEESE BLENDGARDETTO’S CHIPOTLE CHEDDAR

77

77

7

7

7

$1.00 $1.00

$1.00 $1.00

$1.00

$1.00

$1.00

SRPOIAllowance

$2.79 $2.79

$2.79 $2.79

$2.79

$2.79

$2.79



Kellogg



SALTY SNACKS

1.23 OZ

1.7 OZ

1.59 OZ

1.59 OZ1.3 OZ

1.3 OZ3.0 OZ3.0 OZ3.0 OZ3.0 OZ

DESCRIPTIONUPC SZ

348201

348219

387373

387399235416

235424531046615492473231247882

PKITEM #

854210001254

854210001018

018627104346

018627104773884623102163

884623102149024100191345024100315345024100203628024100372775

PURE ORGANIC ANCIENT GRAINS PB CHOCPURE ORGANIC CHOCOLATE BROWNIEKASHI SALTED DARK CHOCOLATE WITH NUTSKASHI PEANUT HEMP CRUNCHBEAR NAKED BITES PEANUT BUTTER HONEYBEAR NAKED BITES DARK CHOCCHEEZ-IT ORIGINALCHEEZ-IT WHITE CHEDDARCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT & SPICY

12

12

8

86

66666

$0.90

$0.90

$0.60

$0.60$0.30

$0.30$0.30$0.30$0.30$0.30

SRPOIAllowance

$2.39

$2.39

$1.79

$1.79 $1.59

$1.59 $1.59 $1.59 $1.59 $1.59



Kettle Chips



SALTY SNACKS

2 OZ

2 OZ2 OZ2 OZ2 OZ2 OZ

DESCRIPTIONUPC SZ

702365

762534762542702399658641987974

PKITEM #

084114033338

084114115881084114115447084114032607084114221988084114112484

KETTLE CHIPS SEA SALT AND VINEGARKETTLE CHIPS JALAPENOKETTLE CHIPS BACKYARD BBQKETTLE CHIPS SALT AND PEPPERKETTLE CHIPS PEPPERONCINIKETTLE CHIPS THICK & BOLD DILL PICKLE

6

66666

$0.48

$0.48$0.48$0.48$0.48$0.48

SRPOIAllowance

$1.79

$1.79 $1.79 $1.79 $1.79 $1.79



Mars

Dates - Booking ItemsOrder dates: 6/26/17 - 7/21/17

Return order to Eby-Brown by: 7/21/17

Ship date: 9/4/17

Date for in-store promotion: 9/4/17

SALTY SNACKS

6.3 OZ6.3 OZ

6.3 OZ6.3 OZ

6.3 OZ

6.3 OZ6 OZ

6 OZ

DESCRIPTIONUPC SZ

191601

PKITEM #

041419420065041419420058

041419420089041419420072

041419420119

041419420010041419780879

041419781098

MARS 24 BAG ASSORTED DEAL CONTAINS 3 BAGS OF EACH ITEM: COMBOS PIZZERIA PRETZEL COMBOS CHEDDAR CHEESE PRETZEL COMBOS PEPPERONI CRACKER COMBOS CHEDDAR CHEESE CRACKER COMBOS BUFFALO BLUE CHEESE PRETZEL COMBOS 7-LAYER DIP TORTILLA COMBOS SWEET & SALTY CARAMEL PRETZEL COMBOS SWEET & SALTY CHOC FUDGE PRETZEL

24 $3.60

SRPOIAllowance

$2.69



Mondelez



SALTY SNACKS

3 OZ3 OZ

1.35 OZ

1.35 OZ

3.4 OZ

DESCRIPTIONUPC SZ

251504251512278036

19430

925289

PKITEM #

044000006778044000006785044000002114

044000002107

044000034245

RITZ BITZ CHEESE BIG BAGRITZ BITZ PEANUT BUTTER BIG BAGRITZ CRACKER SANDWICHES WITH CHEESERITZ CRACKER SANDWICHES WITH PEANUT BUTTERRITZ BITZ BITZ CRACKERS

12128

8

1

$1.20 $1.20 $0.25

$0.25

$0.20

SRPOIAllowance

$1.89 $1.89 $0.79

$0.79

$2.59



Hershey



SALTY SNACKS

2 OZ

2 OZ

2 OZ

2.5 OZ

2.5 OZ

DESCRIPTIONUPC SZ

388173

994897

994905

994921

994939

PKITEM #

34000210923

34000210718

34000210732

34000380015

34000380145

HERSHEY’S TAKE 5 SNACK MIX TUBEREESE’S SNACK MIX ASSORTMENT TUBEHERSHEY’S SNACK MIX MILK CHOCOLATE W/ALMOND TUBEHERSHEY’S SNACK BITES MILK CHOCOLATE W/ALMOND TUBEMR GOODBAR SNACK BITES TUBE

10

10

10

10

10

$1.00

$1.00

$1.00

$1.00

$1.00

SRPOIAllowance

$1.99

$1.99

$1.99

$1.99

$1.99



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