Salsa Scoring
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Transcript of Salsa Scoring
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e=mc2
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algorithm
Half-life
supporter_scoring_algorithm
threshold
MULTIPLIERS
exponential decay
data object
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Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
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“Who are my Super Activists?”
12 Write-Your Rep Actions
3 major conferences
… and two years’ worth of online donations
?
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Measure your supporters’ overall engagement with one single metric that captures all their
many activities
(Optionally weighting the activities by the type of activity and its recency)
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Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
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How to Use Scores: Queries
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Scoring• Purpose of scoring• How to use scores• Why to use scores• Scoring parameters• Questions?
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List Segmentation: Targeting
High Action 27.4% open 6.7% click
Low Action
12.5% open 3.8% click
From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa
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List Segmentation: Recruitment
High Actionsticker
Low Actionsticker
Low Actionno sticker
High Actionno sticker
From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa
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List Segmentation: Recruitment
High Action sticker: 36 new names .65% conv.High Action no sticker: 30 new names .54%
conv. 20% difference between high action groups
Low Action sticker: 71 new names .13% conv.Low Action no sticker: 19 new names .03%
conv.273% difference between low action groups
From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa
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Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
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Setting Up Scoring
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Building a Scoring Algorithm
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Building a Scoring Algorithm
You must add at least one Scoring Entry for an algorithm to generate any scores at all!
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Building a Scoring Algorithm
• Documentation at
http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?
reference=Scoring
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Select a Data Object
• Donation• Supporter• Supporter Action• Supporter Event
• Event• Supporter My Donate Page
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Building a Scoring Algorithm Entry
I. Multiplier
II. Expiration + Minimum
III. Half-Life
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Scoring Algorithm Entry: Multiplier
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Building a Scoring Algorithm Entry
I. Multiplier
II. Expiration + Minimum
III. Half-Life
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Scoring Algorithm Entry: ExpirationActions expire 180 days after being taken
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Scoring Algorithm Entry: MinimumActions expire 180 days after being taken with a minimum of 0.5
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Building a Scoring Algorithm Entry
I. Multiplier
II. Expiration + Minimum
III. Half-Life
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Scoring Algorithm Entry: Half-LifeActions have a 180-day half-life
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Scoring Algorithm Entry: Half-Life with Minimum
Actions have a 180-day half-life with a minimum of 0.5
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Scoring Algorithm Entry: Half-Life with Minimum and Expiration
Actions have 180-day half-life with an expiration of 365 days and minimum of 0.1
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Building a Scoring Algorithm
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Building a Scoring Algorithm
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Scoring Algorithm Entry Variables
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Combining Scoring Algorithm Entries into an Algorithm
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Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?