Salon du chocolat moscow 2015, Chocolate Show

THE WORLD’S LARGEST EVENT DEDICATED TO CHOCOLATE RETURNS TO RUSSIA!

5th – 8th March 2015 EXPOCENTRE www.salon-du-chocolat.ru

LE SALONDU CHOCOLAT

LE MONDIAL DU CHOCOLAT & DU CACAO®: AN INTERNATIONAL LABEL

П Р А З Д Н И К Ш О К О Л А Д А И К А К А О

FOR MORE THAN 20 YEARS NOW SALON DU CHOCOLAT HAS BEEN A SPECIAL PLACE FOR EVERYONE, WHO HAS TURNED CHOCOLATE INTO THEIR PROFESSION, BUSINESS OR PASSION. AT THE SALON EVERY VISITOR HAS A CHANCE TO FEEL THE MAGIC OF CHOCOLATE AND UNRAVEL ITS MYSTERIES.

MORE THAN 159 EVENTS SINCE 1994. SINCE ITS FIRST LAUNCH SALON DU CHOCOLAT HAS TRAVELLED ALL OVER THE WORLD AND WON OVER ITS MAJOR CAPITALS: PARIS, NEW YORK, TOKYO, BEIJING, CAIRO, LONDON, BRUSSELS, SEOUL, LIMA, BEIRUT AND IN MAJOR FRENCH, ITALIAN, GERMAN, JAPANESE, BRAZILIAN, CHINESE AND SWISS CITIES.

THOUSANDS OF VISITORS. THIS IS THE MAIN EVENT OF CHOCOLATE AND COCOA INDUSTRY, A PLACE, WHERE THOSE MAKING CHOCOLATE AND THOSE, WHO CANNOT GET THROUGH THE DAY WITHOUT A CHOCOLATE BAR, CAN MEET UNDER ONE ROOF.

HUNDREDS OF EXHIBITORS. THEMED AROUND CHOCOLATE, COCOA, ICE-CREAM, PASTRIES AND CONFECTIONARIES, EXHIBITOR’S STANDS ARE THE HEART OF THE SHOW AND BRING TOGETHER TOP RUSSIAN AND INTERNATIONAL CONFECTIONERS, ARTISAN CHOCOLATIERS, MANUFACTURERS, COCOA GROWERS AND RAW MATERIAL SUPPLIERS TO CREATE AN AMAZING SHOWCASE OF THE DIVERSITY OF SWEET PRODUCTS.

WIDE MEDIA COVERAGE. SALON DU CHOCOLAT IS WELL-KNOWN AMONG JOURNALISTS ALL OVER THE WORLD FOR ITS SPECTACULAR SHOWS, STUNNING CHOCOLATE OUTFITS AND AN IMPRES-SIVE LIST OF FAMOUS PEOPLE.

FLAGSHIP EVENT OF CHOCOLATE INDUSTRY, A TRUE MUST-SEE FOR BOTH PROFESSIONALS AND CHOCOLATE LOVERS.

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PARIS CELEBRATES THE 20th ANNIVERSARY OF THE SALON DU CHOCOLAT


SALON DU CHOCOLAT IS HELD ANNUALLY IN PARIS, ITS BIRT PLACE, AND IS CELEBRATING ITS 20th ANNIVERSARY THIS YEAR.

IN 2013 THE PARIS SHOW MANAGED TO BREAK EVERY RECORD IMAGINABLE WITH 130,000 PEOPLE VISITING IT IN 5 DAYS, 500 PARTICIPANTS, 250 EVENTS AND ACTIVITIESAND MORE THAN 400,000 OF WEB HITS THE MONTH PRECEEDING THE EVENT.

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ALL ROADS LEAD TO… MOSCOW


MOSCOW IS THE CAPITAL OF RUSSIA, ITS ECONOMIC, POLITICAL AND CULTURAL CENTER.

MOSCOW IS A RAPIDLY DEVELOPING CITY, WITH A POPULATION OF OVER 12 MILLION. IT IS ONE OF THE WORLD’S LARGEST ECONOMIC CENTERS AND IS THE LARGEST MARKET IN EUROPE.

RUSSIAN CHOCOLATE MARKET IS CONSIDERED ONE OF THE MOST PROMISING, WITH ITS ANNUAL TURNOVER OF 6 BILLION EUROS AND A GROWTH RATE (6-7%) SIGNIFICANTLY SURPASSING THE WORLD AVERAGE OF 2%.

CHOCOLATE CONSUMPTION REPRESENTS 75% OF THE CONFECTIONERY MARKET IN RUSSIA.THE PER CAPITA CONSUMPTION OF CHOCOLATE IN MOSCOW AND IN RUSSIA IS CONTINUOUSLY GROWING AND IS CURRENTLY ESTIMATED AT AN AVERAGE OF 3-4 KG/ PERSON.

INTEREST IN PREMIUM CLASS AND ORGANIC PRODUCTS IN RUSSIA AND ITS CAPITAL, IN PARTICU-LAR, HAS DOUBLED IN THE LAST THREE YEARS. THE EXPECTED PREMIUMISATION OF THIS SEGMENT WILL EXCEED 20% IN 2015.

RUSSIA IS A COUNTRY WITH A LONG TRADITION OF CHOCOLATE. THE HISTORY OF RUSSIAN CHOCOLATE DATES BACK TO THE MID18th CENTURY, WHEN RUSSIA BECAME THE LEADING EURO-PEAN CHOCOLATE PRODUCER.

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EXHIBITORS PROFILE


FAMOUS CHOCOLATIERS AND PASTRY CHEFS FROM ALL OVER THE WORLD;

RUSSIAN AND FOREIGN CONFECTIONERY COMPANIES AND ICE-CREAM MAKERS;

ARTISAN CHOCOLATE AND MAJOR INTERNATIONAL CHOCOLATE BRANDS;

PRODUCERS OF ORGANIC CHOCOLATEAND SWEET OR-GANIC PRODUCTS;

CHOCOLATE AND COCOA-BASED COSMETICS MANUFAC-TURERS AND SUPPLIERS;

CHOCOLATE INDUSTRY PROFESSIONALS, INGREDIENTS AND EQUIPMENT PROVIDERS;

COCOA GROWERS AND COCOA PRODUCING COUNTRIES.

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MORE THAN JUST AN EVENT


A BOND BETWEEN COCOA GROWERS, CHOCO-LATE MANUFACTURERS AND CONSUMERS.

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PROGRAM OF THE SALON DU CHOCOLAT IN MOSCOW


THE WORLD-FAMOUS CHOCOLAT FASHION SHOW ASSOCIATING THE FINEST FASHION DESIGNERS AND THE MOST TALENTED CHOCOLATIERS;

THE ACTIVE PRESENCE OF GREAT CHOCOLATIERS AND PASTRY CHEFS WHO WILL SHARE THEIR PASSION FOR CHOCOLATE AND UNVEIL THEIR NEW PRODUCTS;

LIVE DEMONSTRATIONS AND CULINARY LESSONS RUN BY PRESTIGIOUS CHEFS AND MASTER CHOCOLATIERS;

PASTRY WORKSHOPS DEDICATED TO THE TRANSMISSION OF THEIR KNOW-HOW;

EDUCATIONAL WORKSHOPS FOR YOUNGER VISITORS DESIGNED TO INTRODUCE THEM TO THE MAGIC OF CHOCOLATE;

COOKING COMPETITIONS SHOWCASING THE TALENTS OF BOTH PROFESSIONALS AND AMATEURS;

PRESENTATIONS, LECTURES AND BOOK SIGNING SESSIONS AT THE CHOCOLATE BOOK CORNER, SELLING THE LATEST CULINARY BOOKS;

COCOA-PRODUCING COUNTRIES PRESENTING THEMSELVES THROUGH DISCOVERY SPACES, ACTIVITIES AND LIVE PERFORMANCES;

RELAXATION PROCEDURES AND TUTORIALS ON COCOA-BASED COSMETICS AT THE CHOCO-SPA AREA;

TASTINGS AND INTRODUCTION TO ORGANIC CHOCOLATE PRODUCTION AT THE BIO-SPHERE AREA.

THE ICONIC CONTENTS OF THE SALON DU CHOCOLAT WILL OFFER A FULL CHOCOLATE EXPERIENCE TO VISITORS:

LE SALONDU CHOCOLAT VISITORS PROFILEП Р А З Д Н И К Ш О К О Л А Д А И К А К А О

30,000 VISITORS ARE EXPECTED TO ATTEND THE SALON DU CHOCOLAT IN MOSCOW.

CONSUMERS, UNINITIATED AND AFICIONADOS TO CHOCO-LATE: ITS WOMEN AND MEN BETWEEN 20 AND 45 YEARS WITH MIDDLE OR HIGH INCOME LEVEL, MARRIED WITH CHIL-DREN;

JOURNALISTS AND MEDIA PROFESSIONALS;

CHOCOLATE INDUSTRY PROFESSIONALS (CONFECTIONERS, CHEFS, CHOCOLATIERS);

RETAIL CHAINS REPRESENTATIVES, BUYERS AND RETAILERS.

THE MAJORITY OF VISITORS OF THE SALON DU CHCOLAT:

WOMEN — 60%FAMILIES — 47%CHILDREN — 19%

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VENUE


MOSCOW EXPOCENTRE IS AN INTERNATIONALLY RECOG-NIZED AWARD-WINNING EXHIBITION COMPLEXNEAR MOSCOW BUSINESS CENTER. IT IS LOCATED ON THE BANK OF THE MOSKVA RIVER CLOSE TO THE HEART OF THE CITY AND WITHIN EASY REACH OF PUBLIC TRANSPORT.

FOR 4 DAYS THE 5 000 SQ. M. OF THE EXHIBITION COMPLEX WILL BE DEDICATED TO CHOCOLATIERS, PASTRY CHEFS, ICE CREAM MAKERS AND COCOAPRODUCING COUNTRIES.

80 COMPANIES ARE EXPECTED TO PARTICIPATE IN THE SALON, INCLUDING ARTISANAL AND INDUSTRIAL EXHIBITORS.

THE OPENING NIGHT AND GALA-EVENING WILL BE TAKING PLACE ON 4th MARCH 2015.

LE SALONDU CHOCOLATП Р А З Д Н И К Ш О К О Л А Д А И К А К А О

THE MEDIA DRAW OF THE SALON DU CHOCOLAT IN MOSCOW

ACCORDING TO IPSOS, SALON DU CHOCOLAT IS THE MOST POWERFUL MEDIUM FOR SWEET TREATS AND PLEASURE.

SALON DU CHOCOLAT IS A WIDELY-RECOGNIZED BRAND WITH 87% SPONTANEOUS RECOGNITION IN FRANCE AND 62% IN EUROPE.

OVER 300 JOURNALISTS AND MEDIA DECISION-MAKERS ARE EXPECTED TO ATTEND THE MOSCOW SALON, PROVIDING AN EXCEPTIONAL NATIONAL AND INTERNATIONAL MEDIA COVERAGE.

A DYNAMIC ADVERTISING CAMPAIGN WILL INCLUDE:

BILLBOARD CAMPAIGN; RADIO CAMPAIGNS ON LEADING RADIO STATIONS;

SOCIAL MEDIA NETWORK CAMPAIGN;

ADVERTISING AND EDITORIAL CAMPAIGN IN MAJOR LEADING NEWSPAPERS, FOOD AND CONSUMERS MAGAZINES, ONLINE FEATURES AND BLOGS;

PRESS, INTERNET AND TV PARTNERSHIPS.

LE SALONDU CHOCOLATП Р А З Д Н И К Ш О К О Л А Д А И К А К А О

159 SALONS DU CHOCOLAT IN 20 YEARS20 SALONS DU CHOCOLAT EVERY YEARA GLOBAL NETWORK OF PROFESSIONALS AND MEDIA IN 24 NATIONAL ANDINTERNATIONAL DESTINATIONS

PARISMARSEILLE

LILLEZURICHMOSCOWNATES

CANNESBOLOGNATOULOUSE

NEW YORKLONDONTOKYOCAIROKYOTO

FUKUOKANACOYA SENDAI

SALVADORDA BAHIA

BRUSSELSSAPPORO

SHANGHAISEOUL

SALON DU CHOCOLAT GROUP

AMERICAS

EUROPE

ASIA – MIDDLE EAST

U N I T E D S T A T E SN E W Y O R K 15 EDITIONS SINCE 1998

B R A Z I LS A L V A D O R D A B A H I A 1ST EDITION IN 2012

F R A N C EP A R I S AND 7 OTHER CITIES 41 EDITIONS SINCE 1995

J A P A NT O K Y O AND 6 OTHER CITIES 12 EDITIONS SINCE 2003

C H I N A

1ST EDITIONS IN 2005

S O U T H K O R E A

2 EDITIONS SINCE 2013

E G Y P T

4 EDITIONS SINCE 2010

L E B A N O N

1ST EDITION IN 2014

U N I T E D K I N G D O ML O N D O N 2 EDITIONS SINCE 2013

B E L G I U MB R U S S E L S 1ST EDITION IN 2014

I T A L YB O L O G N A 1ST EDITION IN 2011

R U S S I AM O S C O W 3 EDITIONS SINCE 2006

G E R M A N YC O L O G N E 1ST EDITION IN 2014

S W I T Z E R L A N DZ U R I C H 3 EDITIONS SINCE 2012

P E R UL I M A 4 EDITIONS SINCE 2010

B E I R U T

C A I R O

B E I J I N G A N D S H A N G H A I

S E O U L

Claire Coutinс[email protected]

[email protected]+ 7 495 767 26 33

+ 7 495 767 26 33www.salon-du-chocolat.ru

Sylvie Douce and François Jeantet

Event International59 rue de la Tour

75116 Paris, Francewww.salon-du-chocolat.comwww.eventinternational.com

An event created by

Founders of the Salon du Chocolat

Organizer of the Salon du Chocolat in Moscow OOO EKOST (ООО «ЭКОСТ»)

Director of the Salon du Chocolat in Moscow

Sales department — Moscow

Anaïs [email protected]

+ 33 1 45 03 80 52

Sales Manager — Paris

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Salon du chocolat moscow 2015, Chocolate Show

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