Salon 9

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description

Apparel Management Technology

Transcript of Salon 9

Salon 9 is a high end swimwear showroom that carries brands

such as: * Brette Sandler* Mara Ho�man *Zimmermann

* Red Carter

Salon 9 sells to companies such as:

* Henri Bendel* Barney’s

*Shopbop.com*Everything but Water

S.W.O.T

Strengths – Carries top swimwear brands that are at the forefront of fashion and has premier con-nections to buyers.

Weaknesses- Old fashioned in terms of website design, customer service, logging sales, inventory, and samples for photo shoots, communicating with buyers and designers, brand identity, and social net-working.

Opportunities- there are many tools to update their business and many of them are free.

Threats- if they don’t keep up with the times they will loose sales and clients. Designers will opt to work with a more proactive showrooms and buyers will

ERP – Enterprise Resource Planning

Problem: Because Salon 9 has a broad relationship with many brands and companies it is di�cult to maintain inventories and keep track of production? Also, the interaction with suppliers and vendors is a big problem if they do not organize their system well. With such large customers, they need a very strong customer service team to be available to take orders, do invoices and answer any questions.

Solution: Enterprise Resource (ERP) is an integrated computer-based system used to manage internal and external resources, including product planning, parts purchasing, maintain inventories, interacting with suppliers, providing customer service, the �nance and human resource.

ERP - Lawson

How it Helps:

- ERP systems connect the necessary software in order for accurate forecasting to be done. This allows inventory levels to be kept at maximum e�ciency and the company to be more pro�table.- Integration among di�erent functional areas to ensure proper communication, productivity and e�ciency- Design engineering (how to best make the product)- Order tracking, from acceptance through ful�llment- The revenue cycle, from invoice through cash receipt- Managing inter-dependencies of complex processes bill of materials- Tracking the three-way match between purchase orders (what was ordered), inventory receipts (what arrived), and costing(what the vendor in voiced)- The accounting for all of these tasks: tracking the revenue, cost and pro�t at a granular level.

CRM – Customer Relationship Management

Problem: Salon9 is a showroom that carries a lot of brands. It will need a very well organized system of management. Salon 9 needs to build a strong customer database. The correct information needs to be updated recently and accurately so that the management and the sales go well. Salon 9 needs to keep track of orders and samples going to and from from a lot of companies and photo shoots.

Solution: Customer Relationship Management (CRM) involves using technology to organize, automate, and synchronize business processes such as - sales activities- marketing- customer service- technical support.

When an implementation is e�ective, people, processes, and technology work in synergy to increase pro�tability and reduce operational costs. This software helps the Salon9 manage revenue, pro�t generating initiatives, and territories more e�ectively, helping retain current customers and acquire new customers.

CRM - Lawson

How it Helps:

- Point of Sales Interface M3 Point of Sales Interface lets you gain advantages via shared services, integrated supply chain management, and local e�ciency in sales and shop operations.

- Customer Order Processing M3 Customer Order Processing streamlines your ordering process, maximizing customer satisfaction while minimizing administration costs.

- Sales Con�guration Add-on software that enables buying and selling complex and customized products — online or o�ine.

- Bonus and Commissions M3 Bonus and Commissions keeps customers, salespeople and agents satis�ed and moti-vated.

- Sales and Marketing Automation Boosts sales e�ciency and strategies as well as providing mobile sales and service features.

- Customer Delivery Schedules M3 Customer Delivery Schedules o�ers collaborative forecasting and replenishment of cus-tomer demands.

- Pricing and Conditions M3 Pricing and Conditions supports your most complex pricing models while increasing sales and revenues.

- Sales Quotations M3 Sales Quotations streamlines processes to maximize the hit rate of your sales quotations.

- Sales Statistics and Performance M3 Sales Statistics and Performance monitors up-to-the-minute progress and changes in sales performance.

- Cash Desk Sales M3 Cash Desk Sales is the superior solution for professional sales at the shop level.

EAM- enterprise asset management product

CSR- Corporate social responsibility

PLM- product lifecycle mangament

DBMS- Single Database Management Systems

EMPI- Enterprise Master Person Index

Vocabulary

Issuu.com

Problem: Wholesale buyers are inconvenienced by having to make an appointment and go directly to the showroom in order to see new collections.

Solution: Salon 9 can upload professional looking line sheets and look books of their new collections and share uploads with buyers. Buyers can subscribe to Salon 9 and view lines at their own convenience at their o�ce, home, and at any time of day.

How it Helps:- Looks professional- Buyers can subscribe and check daily - Buyers can be contacted or sent new uploads- Interactive- Unlimited storage- Make connections by starting groups or joining groups- Technical Support on hand- Free

DMCA- Digital Millennium Copyright Act

Delicious page- bookmarked pages issue has saved.

Intellectual Property- term referring to a number of distinct types of creations of the mind for which property rights are recognised—and the corresponding �elds of law.

Digital Publishing Platform- allows someone to publish their work digitally over the internet (ie Adobe)

System integration - Use the API to upload and manage publications, bookmarks, and folders on Issuu from 3'rd party systems.

Change the look and feel - The issuu publication viewer is fully customizable, so why not change the layout, add animations, buttons, and much more.

Hyperlink action - Add special links inside your document to make the publication viewer do cool things, like jump between pages, download, open full screen and much more.

Social network integration - Make your content available for user-driven distribution via blogs, Face-book, MySpace, Digg, Reddit etc. You remain in control but still increase your exposure signi�cantly.

Search API - Use the Issuu Search API to integrate Issuu's powerful search with your own online application! Search all Issuu publications, comments, and users.

Bookmarking - Provide your readers with an easy way of remembering your publications. When someone bookmarks your publications it gives you additional exposure on their Issuu member pro�le.

Detailed Statistics - Get statistical insight about your readers. See how many views, bookmarks, ratings, comments, links. you receive - and where in the world your readers live.

Protect your content - Stay in control of your content: Allow people to read your publications online without making your �les vulnerable to unauthorized duplication and redistribution.

Issuu global community - Be part of Issuu's global community that can share and recommend your content, helping you increase your reach.

Smart Look - Have large volumes of documents online for download already? Add our Smart Look code and all your current and future publications are turned into beautiful publications that blend perfectly into your site.

Vocabulary

Vyew.com

Problem: It is a hassle working with vendors, buyers, and designers from coast to coast in di�erent time zones. Solution: Vyew o�ers live web-conferencing that can be recorded for playback, annotated, and collaborated on so that the content can be accessed at any user’s convenience. And Vyew o�ers limitlessopportunities for sharing and communicating with features that go beyond e-mail . Vyew would be easy to maintain and could be used as a reliable, consistent way to professionally organize and share important information.

How it Helps:- Built-in voice over IP- High-quality built-in webcam video- Free tele-conferencing- Real time document and desktop sharing- Screensharing- Embedded comments and annotations- Custom branding- Unlimited user accounts- User permission controls- Invitation management- No need for IT or technical support- Vyew is always on, so it can be accessed at any time

Browser-based: a system or software that is run o� a separate server and located on the browser, meaning that nothing actually needs to be downloaded onto the hard drive in order to run or oper-ate the system.

External Publishing: meetings and Vyewbooks can be directly embedded into a webpage, blog, or email with a direct-link to read-only versions of Vyewbooks.

Real-time Desktop Sharing: The ability to stream a desktop in real-time so your meeting participants can see your screen.

Built-in Screen Capture: a tool that allows the user to take a picture of what is on the desktop, which can then be used to display �le types that cannot be imported directly into Vyew, such as Autocad or Quickbooks.

VOIP (Built-in Voice Over IP): a push to talk feature that allows for instant communication ideal for presentations and collaborations for up to 50 people.

Voice Notes: voicemail that can be left directly onto a sticky note in a Vyewbook Meeting.

Dedicated Rooms/ Direct URLS: a way to access Vyew at the same place over time, using the same room ID and URLs dedicated to each VyewBook.

User Permission Controls: Manages permissions for users by de�ning permission levels for each invite, granting various viewing, editing, and collaboration rights.

Synch and Unsynch Meeting Navagation: An option of whether your collaborators have to see what you see or allow them to navigate pages independently, and allows users to navigate or review at their own pace.

Invitation Manager: Enter the email addresses of your collaborators, set their permission level, add an optional note, and click 'Send'. An email will be sent with a link that can be used to join your session with just one click, meaning that users don’t have to register.

Always-On: All meeting content is auto-saved in real-time, always available to authorized user, and work is saved and backed up on a Vyew server, meaning that it can never be lost. This feature allows users to review, comment or build content even when you're not present.

Custom Branding: features that allow the interface to be customized with colors, logos, themes and designs that will appear in all meetings and user interfaces.

Vocabulary

Problem: Salon 9 is a very small showroom that has very large potential. Because they are so discreet about their services many potential designers and buyers are unaware of their existence.

Solution: Facebook is the ultimate networking tool that aids in brand recognition and connecting people to businesses.

How it Helps:- Buyers can become fans of Salon 9- Buyers will be noti�ed of new collections- Buyers will be noti�ed of special promotions- Designers can search for representation- Fans, buyers, and designers can see events, photos, videos and PR- Creates a buzz about the carried brands- Free

Facebook.com

Social Networking site- a social network service focuses on building and re�ecting of social networks or social re-lations among people, e.g., who share interests and/or activities

Poke- an electronic noti�cation that alerts you that some-one is thinking of you.

Like- an electronic noti�cation that alerts you that some-one �nds your picture/statement/etc agreeable or enjoy-able.

Applications- features that allow you to interact with others (i.e. Farmville)

News Feed- updates viewer on what other people/groups/business are doing or promotions occur-ring.

Status Update- alerts others on what you are doing or what promotions you are having.

Vocabulary

Twitter.comProblem: Salon9 currently has a Twitter account, however we feel that it could be used more e�ectively. Following 126 people, but only followed by 42 other users, Salon9 could have much more publicity. Solution: With 28 tweets but hardly any response, re-tweets, or posted links and pictures, we feel that Twitter is not working for us like it could be. We pro-pose that we expand our Twitter usage andpopularity by reaching out more.

How it Helps:- Great way to connect with people with brief posts and updates.- Can be accessed via internet or mobile phone- Easy to viw latest collections, which shows we’re attending, and reach out to our followers. - Free and easy to use- Followers can keep track of us at no charge, and can even receive noti�cations on their cell phones.

Following: To receive messages on Twitter, you follow other people and companies you’re interested in—which means you get their messages as they post (put another way, their messages show up in your incoming timeline on your Twitter home page). Conversely, people get your messages by following you.

Tweet: Users refer to an individual message as a tweet, as in, “Check out this tweet about our CEO dancing on the sidelines of the Phoenix Suns game.” People sometimes use it as a verb, too, as in, “I tweeted about the stimulus package this morning.” If “tweet” is hard for you to use with a straight face in a business context, try “twittering” as a verb instead. Alternatives include “post,” “message” and “update.”

@Username: For companies, one of the most useful things about Twitter is that it lets you exchange public messages with individual users. Simply start a message with @username of the person you want to reach.

DM (Direct Messages): Twitter’s private messaging channel. These tweets appear on your home page under the Direct Messages tab, and if you’ve got email noti�cations turned on, you’ll also get an email message when somebody DMs you. DMs don’t appear in either person’s public timeline or in search results. No one but you can see your DMs.

RT (Retweet): To help share cool ideas via Twitter, you can repost their messages and give them credit. People call that retweeting (or RT), and it usually looks something like this: “RT @Username: Original message, often with a link.” Retweeting is common, and it’s a form of conversation on Twitter. It’s also a powerful way to spread messages and ideas across Twitter quickly.

Tweetup: A tweetup is simply an in-person gathering organized via Twitter, often spontaneous. Companies use them for things like hosting launch parties, connecting with customers and introduc-ing like-minded followers to each other.

Hashtag (#): Twitter messages don’t have a �eld where you can categorize them. So people have created the hashtag—which is just the # symbol followed by a term describing or naming the topic—that you add to a post as a way of saying, “This message is about the same thing as other messages from other people who include the same hashtag.” Then, when somebody searches for that hashtag, they’ll get all of the related messages.

Broad Type File Support: a large array of �le types can be uploaded and intermixed with Vyew includ-ing DOC, XLS, PDF, PPT, GIF, JPG, and more.

Vocabulary

References

http://www.issuu.com/http://www.lawson.com/http://en.wikipedia.org/

http://www.facebook.comhttp://www.twitter.comhttp://www.vyew.com