Sally Claridge Logos
Transcript of Sally Claridge Logos
WHERE WESTARTED
ideas
SALLY CLARIDGE PAGE 01
Initial discussion
Peacock coloursEarthly themeTurquoiseCircularMother EarthGalactic starGlobe
Needs to be able to be used in a square
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The stars represent the star beings and the galactic energy.
The garland represents the earth and grounds the image.
Being circular demonstrates the world and the infinity of energy.
The font is elegant and in the turquoise is a splash of vibrancy, justl ike Sal ly herself .
The purple is the colour of the crown chakra, which is related tounion with your higher self .
EARTHYoption 1
SALLYCLARIDGE PAGE 02
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The star represents the galactic energy of the star beings.
The globe is being held up to the stars, as i f by Sal ly being thechannel .
The colours are from the peacock palette.
The font is mature, the serif and sans serif fonts complement oneanother and provide a balance to the overal l image.
The logo can be used as a square or the hand/globe/star on its own.
HELDoption 2
SALLYCLARIDGE PAGE 03
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The earth is here, sprinkled al l over with stars.
The colour is from the peacock palette, l ike a jewel.
The sans serif font is clear and grounded.
The circle behind the words is l ike the globe is held by the energyaround it .
LINESoption 3
SALLYCLARIDGE PAGE 04
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The realism of the globe image is grounding and powerful .
The stars twinkle behind, inside, around and throughout the earth.
The font is pretty and f lowing, f itt ing the curve of the earth. Usingblack is strong and determined.
The overal l colour palette is l ight and peaceful .
ETHEREALoption 4
SALLYCLARIDGE PAGE 05
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This version combines a circle holding the earth. The centre of thestar is positioned over Spain.
The star is strong, clear and seems to glow with a brightness. This isachieved by the juxtaposition of the white against the richness of thepurple.
The turquoise name pops from the whole and the font is akin tohandwriting. This shows Sal ly as approachable where the tagline sansserif font is professional and calm.
CLEARoption 5
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