Salim and salimah project overview slide share
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Saving lives on Oman’s roads A Sustainability Project Salim and Salimah, Safe and Sound و سالمةع سالممة م الس
description
Overview of a pioneering film and web public awareness campaign in Arabic and English from Oman designed to raise awareness of high risk driving behaviours and in-car protection for children
Transcript of Salim and salimah project overview slide share
Saving lives on Oman’s roads
A Sustainability Project
Salim and Salimah, Safe and Sound
السالمة مع سالم و سالمة
Project Goal
www.salimandsalimah.org
The goal of the Salim and Salimah,
Safe and Sound السالمة مع سالم و سالمة
™ campaign is to reduce the spiralling
number of deaths and injuries among
children and young people in road
traffic crashes in the Sultanate of
Oman and wider MENA region
Objectives
To change driver behaviour through creative
multi-media campaigning based on social
marketing principles to:-
raise awareness of death and injury due to
high risk driving habits;
share knowledge of proven death and injury
prevention strategies;
highlight individual responsibility for road
safety.
www.salimandsalimah.org
Concept – educate and empower
Free and accessible resources, film, web,
print;
Research and coalition-based
Focus on Arabic language and Gulf cultural
context
Highly visual: logo, tag, graphics, film and
web
Creative social marketing approach with
branded merchandise
www.salimandsalimah.org
Film – Doesn’t your child deserve a safe ride?
Pioneer child passenger safety film
in the MENA region.
High impact scenarios involving
dangerous driving behaviours
All-Omani cast
Winner of Best Regional Road
Safety Campaign Film, New Delhi
Film Festival 2007
www.salimandsalimah.org
Website – English and Arabic
www.salimandsalimah.org
One Life Your choice newsletter
www.salimandsalimah.org
Print materials
www.salimandsalimah.org
Our network
• World Health Organisation and UN
Global NGO network
• Global Alliance of NGOs
• For Road Safety
• European Road Safety Charter
• Road Traffic Injuries Research
Network
• FIA Foundation and Make Road Safe
Campaign
www.salimandsalimah.org
Who we are
www.salimandsalimah.org
Sustainability is a 100% Omani social enterprise dedicated to
raising awareness of risk factors for death and injury in road
traffic crashes and promoting a ‘crash-free’ culture. Active in
the field of road safety since 2005, Sustainability is:-
creator of pioneer child web and film campaign, Salim and
Salimah, Safe and Sound ™ السالمة مع سالم و سالمة
Oman’s NGO focal point for the Decade of Action on Road
Safety 2011-2020 and founder member of the Global Alliance
of NGOs for Road Safety
Focus for the Decade of Action
www.salimandsalimah.org
Capacity building – train the trainer/ community road
safety ambassadors
Film production and multi-media tool development
Community outreach
Events
Maintaining website, newsletter etc..
To invest in saving lives
www.salimandsalimah.org
Contact:-
Bernadette Bhacker
Project Director
www.salimandsalimah.org
Tel/Fax: (+968) 24492057
Mob: (+968) 99422375 Sustainability llc
P.O. Box 500, Mina Al Fahal 116
Sultanate of Oman
Redbern
Stamp
