Salesforce.com Foundation
13
Integrated Philanthropy
-
Upload
center-for-socially-responsible-business -
Category
Business
-
view
827 -
download
1
description
Presentation 10Apr2009 to conference "It Pays To Be Nice: Economic Models To Encourage Social & Environmental Responsibility, Center For Socially Responsible Business, Lokey Graduate School of Business, Mills College
Transcript of Salesforce.com Foundation
Integrated Philanthropy
Julie Trell
Director of All Things Fun, Meaningful & Rewarding
Presenter
Presentation Notes
2 minutes Background (job path..) - teacher, technology specialist, met marc in israel, volunteered in israel, got job Who are you??? - Nonprofits – social change organizations Students or Faculty? Corporations Other? Goal of presentation: for you to walk away with some ideas of how to incorporate this integrated model in your company – or to look for a job in a company that has this kind of commitment or to partner with companies who have this kind of commitment. Stories and examples of what we do and how we do it.
Marc BenioffChairman, CEO, Founder
Salesforce.com &Salesforce.com Foundation
Presenter
Presentation Notes
5 minutes Wanted to revolutionize the software industry –It was our mission to spark what we termed "The End of Software" revolution--the opportunity to democratize the industry by changing the way software was delivered (online, or as-a-service). Salesforce.com is a vendor of Customer Relationship Management (CRM) solutions, which it delivers using the software as a service model and the philanthropic industry – The End of Philanthrropy "The value for philanthropy here is not the money; it's in these other assets. The technology, the people, the expertise, the volunteerism,” What I suggest today is that the business of business is not just business, because employees do not want to be 100% commercially oriented. They realize the world needs our help.
Salesforce.com Foundation Vision
To increase the effectiveness of
nonprofits in pursuing their
missions.
Presenter
Presentation Notes
4 minutes ….we do this through three ways which we call the 1/1/1 model History of the Foundation Founded in 2000 Pre-Ipo Started with youth video/voice Always been a part of the company culture - Sue Amar’s path – as an employee, now working in Sustainability of company, created a position for herself due to the commitment of salesforce to CSR
IMPACT
+ + =
The Equation
1% Time
• Builds Leadership• Recruiting Advantage• Employee Retention &
Loyalty• Make a Difference
125,000 Volunteer Hours
Presenter
Presentation Notes
8 minutes Hours equate to saving $$$$ for social change organizations in staffing Talk about the programs New Hire Volunteering Team Events Global Holiday Spirit weeks Skills based volunteering Rebuilding Together Dreamforce 6 paid days – Cross Cultural Solutions New Orleans Ideavillage Councils
Fundraising Success
Membership Management
Community Outreachand Engagement
Serve Your Mission
Results Tracking and Accountability
What Does Every Social Change Organizations Want Technology To Do?
Presenter
Presentation Notes
Nonprofits use the same tool that big customers use – but for them, the bottom line is the social change they hope to create
1% Product
• New Market Development• Innovation &
Experimentation • Network Effect• Brand Awareness
• 5000+ Nonprofit Customers• 60+ Countries
Presenter
Presentation Notes
8 minutes Benefits to the commnity Affordable tool to manage data, keep organized, and focus more on mission Ex: Family Housing Authority –The Housing Authority's mission is to provide for nearly 12,000 public housing residents and 21,000 Section 8 participants. A primary goal of the Authority is to continue to provide housing for these low-income households, while integrating housing and economic opportunities for residents and maintaining high standards of property management, fiscal management and service delivery. by using salesforce, they were able to spend less time on collecting and massaging data and more time with the clients Wildlife Australia - wildlife rescue and rehabilitation in Victoria - provides a 24 hour, 7 day a week wildlife rescue and information service. Wildlife Victoria also maintains a wildlife care and communication network across Victoria which assists wildlife rehabilitators. Needed new donor management system Saved the orgnazition $15,000 Spend more time on recruiting volunteers and donors – can reach more people and animals quickly Spending money more effectively Better communication with volunteers and residents to answer questions and offer solutions - it’s in the cloud - Building relationships with other organizations – Google Points of Light partnership� Benefits to the company Nonprofits are extremely innovative – pushed the sector to do more with less - Using our tools innovatively – like Sites and “wowing are developers how flexible the product us - Partner ecosystem is flourishing and they are leveraging on the good work – ex. Astadia – - These nonprofits are using the same product that our large customers are using for their business bottom line – ADP, Cisco, Dell (with this program, many sales people will also build their relationships by explaining the donation program to their customers – many customers might serve on boards and can use this tool for their nonprofits…all the more reason to purchase licenses for their company… Benefits to the Foundation We use the product to manage all that we do – grants, volunteerism, product donations - liaison with the nonprofits to the company – we have shown trust and integrity with our program Global Benefits to the Employee Employees who serve on boards can leverage our product to their organization. Integrating their work expertise with their community work – skilled based volunteering. -they know they are impacting the community – including nonprofit customers in workshops - employee developing new programs to benefit the community (Nadim: including organizations who do workforce development – JVS, Goodwill, inviiting clients in for training –leveraging our relationships with current “customers” Benefits to the
1% Equity
• Direct Community Impact• Deep Community
Relations• Inspiring Youth
$13M in grants
Presenter
Presentation Notes
8 minutes 1% of pre-ipo stock given to the foundation Grant programs CAT, D4D, Turn It Up Grants, Matching Grants, BizAcademy grants Employees promoted grants this year - RFP Developed out of this mission – is a business – Social Enterprise
Play Video Here;)
http://www.youtube.com/watch?v=nrQmMFsKhoI
Presenter
Presentation Notes
5 minutes (with intro)
What can you do?
Consider ALL Stakeholders
Develop Strategic
Partnerships
Look Aheadbeyond short-term profits
Balance Social & Economic Goals
Presenter
Presentation Notes
Elements Call to action – here’s what you need Look past fy 1, 2 – long term profitability Consider all stakeholders – supply chain, customers Partnerships – work with like minded orgs (and who can excellerate impact in community) = google search engine for volunteerism – pol Balance – making sure you’re paying attention to P&L and looking at community Look beyond short term profits Look how ALL stakeholders are impacted (customers, employees, environment, community, supply chain) Look how you as a business are connected to the entire community – part of much larger circle
