Join Your Customers on a 1:1 Journey with the ExactTarget Marketing Cloud

Welcome to the

Internet of Customers Connect with your customers in a whole new way.

58% Faster

Deployment

5B Smartphones

by 2017

Mobile

1T Connected

Sensors

Social

50B Connected Products

Connected 4.5B Aggregated

Users

A Whole New Way to Engage Customers

Cloud

Connected Customers

Web Store Community Email Social Mobile Product Stadium

Connected Partners

Connected Employees

Connected Experiences

In the Internet of Customers Companies Create 1:1 Experiences

Connected Customers

Cloud

Mobile

Connected Partners Connected

Employees Connected Devices

Connected Products

Become a Customer Company Connect to the Internet of Customers

Social

Your Customers

     Cloud . Social . Mobile . Connected

Sales Cloud Service Cloud ExactTarget Marketing Cloud AppExchange

Salesforce1 Platform APIs

Salesforce1 Mobile App

Salesforce1 Platform Services

Force.com Heroku1 ExactTarget Fuel

Salesforce1: A New Customer Platform for the Future

Shared Customer Data

Salesforce1 Customer Platform

ExactTarget Marketing Cloud Sales Cloud + Pardot Service Cloud

Sell to Businesses

Market to Millions of Customers

Service all of Your Customers

+  

Automated, Personalized Journeys

•  Website •  Social Media •  Ads

•  SMS/MMS •  Mobile Apps •  Email

Sales & Lead Management

•  Email Lead Nurturing •  Lead Management •  Opportunities & Forecasting

B2B & B2C Customer Support •  Cases •  Knowledge Base •  Agent Console

Build Customer Journeys Across Marketing, Sales and Services

The Platform for 1:1 Customer Journeys

Build a single view of the customer Plan and Optimize the Customer Journey Deliver Personalized Content Across Every Channel and Device

Journeys Usually Start Like This…

•  Welcome series

•  Abandoned shopping cart

•  Happy birthday

•  On-boarding

•  Mobile opt in

•  Loyalty

•  Receipts

•  Order status

Journey Builder Puts Your Ideas in Motion

Plan customer journeys using an intuitive drag and drop UI Personalize interactions every step of the way Optimize in real-time and track conversions against pre-set goals

“We need to proactively manage the customer journey from anonymous visitor to a buyer.”

Your Customers Are Turning to Social Channels

Brands listen for specific topics Engage with content & links Build personal relationships with customers

Northern Trails Listens to and Engages Customers on Social Media

Deliver Personalized Experiences on Their Company Website

Offer highly personalized product & content recommendations Guide customers through the entire shopping experience Automate thank you & loyalty programs

Turn Anonymous Browsers into Known Contacts

Deliver engaging experiences, compelling content & mobile apps Capture email, browsing behavior, location & preferences Create a robust profile with personalized information

Drive Personalized Email and Mobile Messages

Trigger personalized emails Ensure emails look great on desktop & mobile Re-engage with personalized communications that are triggered from web experiences, like an abandoned shopping cart.

Target Ads on Facebook and Twitter

Create highly relevant content to continue engagement Follow up with email subscribers who do not click or open emails Target customers with 1:1 paid ads based on preferences & history

Send Location Based Messages

Drive mobile commerce with in-app mobile alerts Trigger interactions exactly at the right place and right time Use templates to build campaigns quickly and easily

Personalize the In-Store Experience

Get to know your customer through their social networks Recommend alternative products to items that are out of stock Inquire about past purchases to build loyalty

Susie Marshall

Susie Marshall 1701 John F. Kennedy Blvd Philadelphia, PA 19103

Send Purchase Receipts and SMS Alerts on Shipping

Thank you for your order, Susan!

susiem@gmail.com

Cross-sell using customer data preferences and history Maintain brand integrity with beautifully designed transactional messages Deliver automatically at the right time using multiple data sources

How it Works…

Journey Builder

Predictive Intelligence Manager

Customer Data Platform

Retail/CPG Travel

& Hospitality Communications

& Media Internet

& eCommerce Technology Financial Services

& Insurance

Powering Success in Every Industry

Demo: ExactTarget Marketing Cloud

Balint Sipos eCRM Marketing Executive Kaplan International

Thank You!