Salesbook Example

15
Introduction

description

Sample Pages from an Insulation Company's sales book.

Transcript of Salesbook Example

Page 1: Salesbook Example

Introduction

Page 2: Salesbook Example

What Our Customers are Saying ...

“I would strongly recommend using Classic Insulation and Pest Control. I received 3 different bids for putting insulation in my 1930’s home. The Classic Insulation team shined high above their competition, from the front desk to the estimator, to the installation crew, their professionalism was impressive. Plus we haved saved approximately 30% on our heating cost!” - Gregg Murphy Mount Vernon, WA

“My house is over 35 years old and Classic Insulation removed all of the old insulation in both my attic and crawl space and re-insulated both with more modern materials. In addition, they put down new vapor barrier in the crawl space. I have had two other professional insulation people review the work and they both said that it was one of the best professional jobs they had seen in a crawl space and attic. I have been very pleased with their work and the timeliness of the job.” -Dean Cruze Mercer Island, WA

“I have used Classic Insulation and Pest Control for a number of projects over the last eight years, including removing and replacing insulation in large apartment structures. They have consistently done an excellent job, staying on time and on budget. Other contractors, working on my properties, have commented highly on the quality of their work.” -Gary Burchard Kent, WA

“These guys were quick! They gave a good service with no problems afterward. When we need more work in the future, we know who to call.” -Tim Epps Seattle City Light

Page 3: Salesbook Example

We Plug the Big Holes First!Although you must seal the small cracks because conditioned air escapes through them, the biggest savings will come from plugging the largest holes. Like...

Where interior and exterior walls meet the attic floor.

Soffits and other dropped-ceiling areas

Behind attic kneewalls

To address these issues, here are some of the steps we take to fix the problem and insure the proper insulation of your home.

aa

a

Page 4: Salesbook Example

... for FREE!*

At Classic Insulation and Pest Control we feel strongly that sealing all the openings in your home are critical to insure proper insulation. That’s why we seal these often overlooked areas for free. We seal openings around plumbing vents, pipes, electrical boxes and wires. Once the foam or caulk is dry, we cover the area with insulation.

* Classic Insulation and Pest Control will seal all the leaks mentioned above for FREE as long as removal of existing insulation is included in the work order.

Page 5: Salesbook Example

Frequently Asked Questions

What Is an R-Value?An R-value is a rating used to measure how well insulation can resist heat flow. The higher the R-value, the greater the insulation properties and the slower heat and cold flows through it. Because insulation with higher R-values is more energy-efficient, the colder the climate, the higher the required R-value.

Different areas of the home have different recommended R-values, depending on what materials are used and how much space is available for insulation. The table below shows the suggested R-values for homes.

The R-value you need will also depend on where you live. The map shows you what R-values you might need, based on your home being located in the Pacific Northwest.

Why Insulate?Insulation is one of the smartest investments you can make in your home because it provides year-round comfort and savings in three important ways:

Lower Energy BillsInsulation keeps your home warmer in the winter, which lowers your heating costs. In the summer, insulation keeps your home cooler, which eases the load on your air conditioner.

Quieter, More Comfortable LivingInsulation can actually absorb sound, reducing the unwanted noise from appliances, audio equipment, conversation and other sources of sound that are transmitted through your walls and floors. Insulation also keeps your family more comfortable by making it easier for your furnace or air conditioner to maintain a constant temperature.

Healthy home, healthy environmentReducing your family’s overall formaldehyde exposure can make your home healthier and safer. And using Johns Manville Formaldehyde-free™ fiber glass insulation can help you achieve that reduction and follow the California Air Resources Board’s recommendations to use formaldehyde-free building materials, including insulation, so that it emits little or no formaldehyde. Fiber glass insulation helps prevent the growth of potentially hazardous mold and mildew in your walls, air ducts and ceilings that can result from trapped moisture.

Area of Home Good Better BestAttics R-30 R-38 R-49Cathedral Ceilings R-19 R-30 R-382 x 4 Walls R-13 R-152 X 6 Walls R-19 R-21Floors R-19 R-25 R-30Crawl Spaces R-19 R-25 R-30Basement Walls R-11 R-13 R-15

Page 6: Salesbook Example

Rebates

Page 7: Salesbook Example

CascadeNaturalGas-RebateCalcuationSheet*

Floor InsulationBeginningR-ValuenotmorethanR-11

EndingR-ValueequaltoorgreaterthanR-30orfillthecavity**

*TheseRebateAmountsareforbiddingpurposesonlyandtheactualamountmaydifferslightlybasedontheprecisesquarefootage.AnaccurateRebateAmountwillbeprovidedtoyouuponcompletionoftheworkforusewithyourInsulationIncentiveApplication.IncentivesareeffectiveuntilDecember31,2009,andmaybesubjecttochange.

**MinimumofR-19orhighertofillcavity.

Square Footage 250 500 750 1000REBATE AMOUNT $112 $225 $337 $450

Square Footage 1,250 1,500 1,750 2,000 REBATE AMOUNT $562 $675 $787 $900

Square Footage 2,250 2,500 2,750 3,000 REBATE AMOUNT $1,012 $1,125 $1,237 $1,350

Square Footage 3,250 3,500 3,750 4,000 REBATE AMOUNT $1,462 $1,575 $1,687 $1,800

Square Footage 4,250 4,500 4,750 5,000 REBATE AMOUNT $1,912 $2,025 $2,137 $2,250

Square Footage 5,250 5,500 5,750 6,000 REBATE AMOUNT $2,362 $2,475 $2,587 $2,700

Square Footage 6,250 6,500 6,750 7,000 REBATE AMOUNT $2,812 $2,925 $3,037 $3,150

Page 8: Salesbook Example

CascadeNaturalGas-RebateCalculationSheet*

Attic InsulationBeginningR-ValuenotmorethanR-18

EndingR-ValueequaltoorgreaterthanR-38

*TheseRebateAmountsareforbiddingpurposesonlyandtheactualamountmaydifferslightlybasedontheprecisesquarefootage.AnaccurateRebateAmountwillbeprovidedtoyouuponcompletionoftheworkforusewithyourInsulationIncentiveApplication.IncentivesareeffectiveuntilDecember31,2009,andmaybesubjecttochange.

Square Footage 250 500 750 1,000 REBATE AMOUNT $62 $125 $187 $250

Square Footage 1250 1500 1750 2000REBATE AMOUNT $312 $375 $437 $500

Square Footage 2,250 2,500 2,750 3,000 REBATE AMOUNT $562 $625 $687 $750

Square Footage 3,250 3,500 3,750 4,000 REBATE AMOUNT $812 $875 $937 $1,000

Square Footage 4,250 4,500 4,750 5,000 REBATE AMOUNT $1,062 $1,125 $1,187 $1,250

Square Footage 5,250 5,500 5,750 6,000 REBATE AMOUNT $1,312 $1,375 $1,437 $1,500

Square Footage 6,250 6,500 6,750 7,000 REBATE AMOUNT $1,562 $1,625 $1,687 $1,750

Page 9: Salesbook Example

CascadeNaturalGas-RebateCalculationSheet*

Wall InsulationBeginningR-ValuenotmorethanR-4

EndingR-ValueequaltoorgreaterthanR-11

*TheseRebateAmountsareforbiddingpurposesonlyandtheactualamountmaydifferslightlybasedontheprecisesquarefootage.AnaccurateRebateAmountwillbeprovidedtoyouuponcompletionoftheworkforusewithyourInsulationIncentiveApplication.IncentivesareeffectiveuntilDecember31,2009,andmaybesubjecttochange.

Square Footage 250 500 750 1,000 REBATE AMOUNT $75 $150 $225 $300

Square Footage 1,250 1,500 1,750 2,000 REBATE AMOUNT $375 $450 $525 $600

Square Footage 2,250 2,500 2,750 3,000 REBATE AMOUNT $675 $750 $825 $900

Square Footage 3,250 3,500 3,750 4,000 REBATE AMOUNT $975 $1,050 $1,125 $1,200

Square Footage 4,250 4,500 4,750 5,000 REBATE AMOUNT $1,275 $1,350 $1,425 $1,500

Square Footage 5,250 5,500 5,750 6,000 REBATE AMOUNT $1,575 $1,650 $1,725 $1,800

Square Footage 6,250 6,500 6,750 7,000 REBATE AMOUNT $1,875 $1,950 $2,025 $2,100

Page 10: Salesbook Example

SnohomishCountyPUD-RebateSheet

Floor Insulation50%ofprojectcostupto$1,800.00

perthefollowingschedule:

If...

Noinsulationexists,theninsulatetoaminimumR-11andtothemaximumfeasibleRvalue.(ThefinalRvaluemustbe>=R-11.)

ExistinginsulationisR-11orlesstheninsulatetothemaximumfeasibleRvaluebutnotlessthanR-19.(ThefinalRvaluemustbe>=R-19.)

TheexistinginsulationlevelismorethanR-11andlessthanR-19,theninsulatetoaminimumofR-30.

a

a

a

Page 11: Salesbook Example

Rebate Eligibility Requirements:

RebatesapplytocustomerswhoheattheirhomeswithnaturalgasorelectricityprovidedbyPSEandwhohavetherebatableprojectscompletedbyanindependentcontractorauthorizedtodoworkonPSE’sinsulationrebateprogram.

Rebatableprojectsincludefloorinsulation,atticinsulation,wallinsulation,ductinsulationandsealingofducts.

RebateamountispaiddirectlytotheInstaller/Contractor.

Tobeeligibleforwindoworheatpumprebates,yourhomemustbeproperlyinsulatedfirst.

a

a

aa

PUGET SOUND ENERGY

Page 12: Salesbook Example

PugetSoundEnergyRebateSheet

Floor Insulation

50%ofprojectcostupto$400.00

perthefollowingschedule:

Pre-ExistingCondition:

TheexistinginsulationforthefloormustbebetweenR-0andR-10toqualifyforthisrebate.

PostCondition:

TheamountofinsulationrequiredaftertheworkisdonemustbeasclosetoR-30aspossible.

a

a

Page 13: Salesbook Example

PugetSoundEnergyRebateSheet

Duct Insulation

50%ofprojectcostupto$200.00

perthefollowingschedule:

Pre-ExistingCondition:

TheexistingductinsulationmustbeR-0toqualifyforthisrebate.

PostCondition:

TheamountofductinsulationrequiredaftertheworkisdonemusbeR-11.

a

a

Page 14: Salesbook Example

In2009,homeownersareeligibletoforataxcreditofupto$1500forenergyefficientimprovementstotheirhome.TheTaxCreditisbasedon30%ofthematerialcostthatittooktomaketheimprovements.

TheTaxCreditappliesonlytotheimprovementsmadetothebuildingenvelopesincetheyaffectenergyuse.Itrequiresthatthebuildingenvelopecomponentbeingrenovatedmustmeettheenergyefficiencyminimumstandardsoutlinedinthe2001or2004InternationalEnergyConservationCode(IECC).Theenvelopeisdefinedastheareaalongtheperimeterofthehomethatseparatesthelivingspacefromtheoutside.

Thisincludesattics,foundationandexterior

2009 Federal Energy Tax Credit

walls,basementsandcrawlspaces.Insulationisakeycomponentofthehomeorbuildingenvelope.

ConsumerswhowanttotakeadvantageoftheFederalTaxCreditsfortheirhomesmustinstalltheproductsbetweenJanuary1,2009andDecember31,2010.

The chart on the next page gives you an approximate Federal Tax Credit amount. The actual amount of your Federal Tax Credit may vary based on the actual material costs for the work done on your home. We feel that this chart should give you a fair approximation of what that amount would be.

Page 15: Salesbook Example

*Theseestimatesareforbiddingpurposesonlyandtheamountmaydifferslightlybasedontheprecisesquarefootageandfinaljobcost.AnaccurateTaxCreditAmountCertificatewillbeprovidedtoyouuponcompletionoftheworkforusewithyour2009TaxReturn.

**Themaximum2009EnergyTaxCreditallowedis$1500perhousehold.

2009 Energy Tax Credit Calculation Sheet for Insulation Installation

Total Install Cost $500 $750 $1,000 $1,250TAX CREDIT $75 $112 $150 $187

Total Install Cost $1,500 $1,750 $2,000 $2,250TAX CREDIT $225 $262 $300 $337

Total Install Cost $2,500 $2,750 $3,000 $3,250TAX CREDIT $375 $412 $450 $487

Total Install Cost $3,500 $3,750 $4,000 $4,250TAX CREDIT $525 $562 $600 $637

Total Install Cost $4,500 $4,750 $5,000 $5,250TAX CREDIT $675 $712 $750 $787

Total Install Cost $5,500 $5,750 $6,000 $6,250TAX CREDIT $825 $862 $900 $937

Total Install Cost $6,500 $6,750 $7,000 $7,250TAX CREDIT $975 $1,012 $1,050 $1,087

Total Install Cost $7,500 $7,750 $8,000 $8,250TAX CREDIT $1,125 $1,162 $1,200 $1,237

Total Install Cost $8,500 $8,750 $9,000 $9,250TAX CREDIT $1,275 $1,312 $1,350 $1,387

Total Install Cost $9,500 $9,750 $10,000TAX CREDIT $1,425 $1,462 $1,500**