1www.amplicon.com

The New Amplicon Blog!

A New Initiative to Generate Sales and Web Traffic.

By Josh McCarthyMarketing Assistant

2www.amplicon.com

Online Journalism and UGC

Bournemouth University, Marcomms, 2014

3www.amplicon.com

Online Journalism and UGCHow to connect?

Bournemouth University, Marcomms, 2014

4www.amplicon.com

What’s The Point? Brief understanding of potential products.

Another release strategy for new and featured products.

Can review against competitor products and what they are doing in the current market.

More company exposure. With information coming from a technician it will have the added trust factor that the content is actually genuine!

Surveys show that people prefer to trust those companies more, who tend to engage in blogging.

5www.amplicon.com

What’s the effect?

One-on-One Communications & Support

Public Relations Improvement

Accessible to Public

Search Engine Marketing

6www.amplicon.com

Examples of Good Technology Blog Sites

• IT Business Edge

• The Verge

• Mashable

• Gizmodo

• ZDNet (CNET)

7www.amplicon.com

How Will The Blog Help Sales + Sales Engineers?

• Opinionated articles will help make decisions• Honest, Non-Bias Opinions + Decisions = Sales!! • Website Traffic + Brand Awareness = Sales!!• This example shows a £780 sale purely based on the single core and multi core CPU scores on the new

iPhone 6s.

• Through forming opinions as well as giving technical information, the reader has made his decision to purchase the product.

• When he received the product he formed his own opinion about what was said originally and then relayed his thoughts back. Thus creating a one on one communication line.

“A geekbench score shows that the iPhone 6s has a single-core score of 2287 and a multi-core score of 4293. The iPhone 6s is also benchmarked against several other iPhone and iPad models. From this it could be seen that these phones are two of the fastest smartphones around.”

Response: “So I decided to purchase one and boy I wasn’t disappointed, The new A9 Processor is super quick and helps me complete everyday tasks quicker than I have ever been able too and some of the new features make navigating the UI much simpler and smoother.”(Mac Rumours, 2015).

8www.amplicon.com

My Own Blog!• Recently set up my own blog on WordPress!

• A basic tech blog with a release once a week, covering the latest news from Apple, Android, Google etc.

• Top 5’s, Opinions, First Looks, Early Reviews, Comparisons.

• WordPress – basic site used to write blogs and build basic websites, seamlessly intertwines the blogs into the webpage if you choose too.

9www.amplicon.com

Are our competitors in on the act?

Kontron, Captec, Impulse

BB Elec, Prodec, Hirschmann

Rockwell Automation

IPC

Data Comms

T&C

10www.amplicon.com

Process of Writing a Technology Blog

11www.amplicon.com

How to Write a Technology Blog! Determine your motivation: Is it a: - Hobby - Expert Opinion - Money Earning Opportunity

Try and plan as much content as possible. Write about product quality, its uses, where it’s most suited, is it part of a

series of products or not, what are the additional benefits to this product compared to the rest?

Keep it fairly short.

Any external material use must be sourced in the blog too!

Set the tone! - Blogs are casual, opinionated authored articles. - Although you are experts, don’t use lots of technical terminology,

12www.amplicon.com

Distribution Channels• Corporate News Site• International News Site• Bi-Monthly Newsletter• Social Media• Current Magazine we advertise in (IET, etc)

There is also the potential to target other areas too• Tech Magazines (The Verge, etc)• Standard Blogging sites (Such as Wordpress or Blogger, etc)• Social Media Sites – The likes of linked in, they have specific

blog sections on their site that can be shared around.

13www.amplicon.com

Goals of Writing a Technology Blog - For the Customer!

Save the reader time

Inspire them to create new ideas

Allow them to feedback, you don’t have a blog without them!

Getting informed by an industry expert, information they can trust!

14www.amplicon.com

Goals of Writing a Technology Blog – For Amplicon!

• Increase SEO, SEM (Traffic Generation = Brand Awareness, Higher Google Search Rankings)

• Customer Interaction – Building Relationships, Trust

• Generate Sales Leads – Read the blog - Get Informed - Make a decision – Contact salesperson – Place Order

HAPPYSALESPEOPLE

15www.amplicon.com

What’s Next?• Meet Monday or Wednesday (5th/7th October)• Fill out ideas form• Discuss and decide on the topics for the first 4 blogs

Aiming for November Release!!

With Weekly Releases on a Wednesday

16www.amplicon.com

Thank You!