Sales Strategy in the Digital Economy
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Transcript of Sales Strategy in the Digital Economy
Sales Strategy in the
Digital Economy
Kelvin John Obade
Agenda
Overview
Summary
Maintaining a Competitive Edge in the
Digital Economy
Sales Strategy
Gaining competitive advantage
Staying relevant and profitable
Digital economy…. driver of innovation,
competitiveness and growth
Internet of
Things
Big DataArtificial Intelligen
ce
3D printing
Cloud
Robotics Networks
Hyper-connectivity
Global outreach
Maintaining a Competitive Edge in the Digital Economy
Digital transformation
Staying relevant
1. Co-innovate… Prototype your strategy
Customer experience precedes
technology
Test and refine products in close
cooperation with customers and at a
fast pace
2. Disrupt your business
Success is dependent on a balance of iteration,
innovation and disruption.
Reinventing businesses and industries by addressing
consumer needs in completely new ways
Leveraging existing strengths
3. Digitize the core business… simpler,
smarter, faster and further automated
processes.
Seamless integration
across all value chain
processes
4. Create value from data (Big Data)
“Every two days we create as much
information as we did from the
dawn of civilization up until 2003.”
Eric Schmidt, 2010 (CEO of Google)
Make informed decisions
Business model based on data
5. Position your business in the
broader ecosystem
Focus on what your organization
offers in the supply chain and what
makes sense to outsource
Identify valuable strategic
partnerships
Summary
Competitive Edge in the
Digital Economy
Co-innovate
Digital Disruption
Digital Core
Big Data
Position in Ecosystem
1. Reinvent business models
3. Reimagine workforce productivity
2. Reinvent business processes
THANK YOU!
Kelvin John Obade