Sales Promotion.ppt
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Transcript of Sales Promotion.ppt
SALES SALES PROMOTIONPROMOTION
- - Siddharth TSiddharth T
DefinitionDefinition• Sales promotion refers to many kinds of
incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects
• One of the aspects of Promotional Mix
• Consists of different tools
Consumer Promotion Consumer Promotion ToolsTools
• Samples• Coupons• Price Offs• Frequency Programs• Contests/Prizes• Warranty• Tie-in Promotions
HyperCITY’s Sales HyperCITY’s Sales PromotionPromotion
Trade Promotion ToolsTrade Promotion Tools• Price-Offs
• Allowance
• Free Goods
Business & Sales Business & Sales Force Promotion ToolsForce Promotion Tools• Trade Shows
• Sales Contests/Awards
• Specialty Advertising
Thank YouThank You