Sales Promotion
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Transcript of Sales Promotion
GROUP 6
GROUP MEMBERS:NUR ILYANI BT BASHIRWAN INTAN SAADAH WAN ROSDIWAN NURHAMIZAH WAN ZAKARIA
Back to school
At the end of the lesson, students should be able to :
Define Sales Promotion
Briefly explain the objectives of Consumer
Promotion
Describe each of the Consumer Promotion Tools.
LEARNING OBJECTIVE
MARKETING
(MIX PROMOTION)
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
Promotion Mix
Mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service.
Sales Promotion
Consumer-Promotion Tools
Consumer-Promotion Objectives
Entice Consumers to Try a New Product
Entice Consumers to Try a New Product
Lure Customers AwayFrom Competitors’ Products
Lure Customers AwayFrom Competitors’ Products
Hold & Reward Loyal Customers
Hold & Reward Loyal Customers
Consumer Relationship Building
Consumer Relationship Building
CouponsCouponsSamplesSamples
Price PacksPrice Packs
AdvertisingSpecialties
AdvertisingSpecialties
Patronage Rewards
Patronage Rewards
Consumer - Promotion Tools1. Samples
Are offers of a trial amount of a product.
Sampling is the most effective but most expensive.
2. Coupons Are certificates that give
buyers a saving when they purchase specified products.
Ex: RM 5 off the regular price that will apply to a new product (Discount on full price will encourage product trial)
3. Price packs Offer consumers savings off
the regular price of a product.
Price packs can be single packages sold at reduced price (such as two for the price of one) OR two related products banded together
Ex: Toothbrush and toothpaste
4. Patronage RewardsCash or other rewards offered
for the regular use of a certain company’s products or services.
Ex: Membership card collecting points to redeem with items.
5. Advertising SpecialtiesAre useful articles imprinted with an
advertiser’s name given as a gifts to consumers
Ex: Items included pen, key chain, goody bags, t-shirts, caps and coffee mugs.
Exercise :DESCRIPTION CONSUMER PROMOTION TOOL
Articles imprinted with an advertiser’s name given as a gifts to consumers
Single packages sold at reduced price (such as two for the price of one) OR two related products banded together
Trial amount of a product.
Certificates that give buyers a saving when they purchase specified products.
Cash or other rewards offered for the regular use of a certain company’s products or services
Advertising Specialties
Price Packs
Sample
Coupons
Patronage Rewards
Marketing Project:
To fulfill the requirement of this subject, each group are required to prepare ONE product to be marketed to your selected target market.
Each group must apply any type of Consumer Promotion Tool to market their product
Details of the assessment will be disclosed on our next class.
ASSIGNMENT