RafhanMaize Products Company Limited

Nadeem Muzaffar Muhammad Ali Abbas2092-FMS/BBA/F07 2077-FMS/BBA/F07

To be the premier provider of refined, Agriculturally based products and ingredients in the region.

Financial SuccessFinancial Success

Core Values of the Company

Largest corn refiner in Pakistan with Global Reach

Producer of high quality products

Contribution to agricultural development & Focus on Growth

Prestigious awards & Quality Achievements Awards

Introduction & Brief History Outlook

Product mix

Corn Processing• Corn is one of the world largest crops. It contains a good amount of starch, which

is used in the world on large scale in almost every industry. There are two types of corn grinding processes i.e. wet milling and dry milling procedure. The wet milling process is practiced in RafhanMaize to separate each and every component of the maize grain.

Composition of corn grain• Germ oil: 4-5%• Fiber: 10-12%• Protein: 9-11%• Starch: 70-72%Steps involved in Corn Processing:• Purchase and shelling of Corn• Storage of Corn• Cleaning of Corn• Storage in Silo Tanks• Steeping of corn (Corn Steeping Liquor)• Germ Separation also known as degermination (Crude oil & MOC)• Fiber Separation (Maize bran & MGF 30% upon mixing with CSL)• Gluten Separation (MGM 60%)• Starch Purification (Starch Slurry that is further processed in different sections to

manufacture Liquid Glucose, chemically and physically modified and unmodified starches and Dextrose with Enzose Hydrol & Sweet water as by products)

Applications of Major Products in different segments

Market Size

Market Share

•Regular customer interaction•Timely services encounters•Expanding the distribution network by creating sub-distributors, traders and preferred customers•Customized packaging i.e. availability of products in various types of packaging, weights and volumes•Reliable and efficient sources of transportation•Developing sales performance and comparison reports on monthly, quarterly, semi-annually and annual basis for analyzing past performance and planning future actions i.e. sales forecasting.

Sales Strategy

•Mechanism of check and balance and verification of rates, retail prices, freight charges to monitor distributor’s activities and control monopolistic behavior, over-charging, stocking and black-marketing•Developing easy and convenient modes of interaction for distributors and direct customers according to their feasibility and access•Playing a role of problem solver for the customer, providing him free technical advisory and guidelines for further development in his business•Introduction and selling of modified and customized products

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The desired market targets

Competitors

Starch1.Fauji2.Sethi3.KORN4.imports

Liquid Glucose•Habib ADM•Shafi•Dynatis•Fauji•Sethi•Badar

Competitive Edge

Customer Relationship Management

Investment in Power SectorProper ware-housingConstruction of shed/storageIT-training sessionsPromote maize cultivationRefurnishingRestricted entry in officesPower back-upExploring marketsRe-engineering of sewerage systemImproving information flowCompany owned transportation