Sales plan presentation for

N8

Product History

• Over the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, we’ve made rubber boots and car tyres. We’ve generated electricity. We’ve even manufactured TVs. Changing with the times, disrupting the status quo – it’s what we’ve always done.

Product features

• 12 MP camera and HD video

• The best camera on any smartphone

Product features

• Fully customisable home screens

• Real-time emails and live updates

Product features

• Apps, games and more

• The best apps around from Ovi

Product features

• Web TV on demand

• Instant access to CNN, BBC and more

Product specifications

Dimensions

•Size: 113.5 x 59 x 12.9 mm

•Weight (with battery): 135 g

•Volume: 86 cc

•Memory

•Internal memory: 16 GB

•Support for up to 32 GB

•Battery performance

•Talk time (maximum):720 mins350

•Standby time (maximum):390 h400 h

product market

• The market for this product is under the middle east region and specially in the Palestine area .

production strategy

• Nokia in general as successful international companies adopted a differentiation strategy in the production and marketing of their products .

• For N8 model, its essentially based on differentiation strategy to be distinguished form other competitors and other Brands.

• N8 is differentiated model as its holds exceptional features and specification

Targeting Strategy

• For N8 mobile phone we select and prioritize segments to which the company will market is as the following :

• Gaza strip area as a market

1. People from the age of (16- 22 )

2. People from the age of (23- 35 )

3. People over the 35

Segmenting Strategy

• We choose the Geography and the Age as a Customer characteristics used to segment Gaza Strip market.

• We feel that these two segmentation basis are the most suitable one for the N8 product .

• People usually in the mentioned segments are responding differentially to marketing and sales efforts .

Positioning Strategy

• For people in the Gaza Strip, who looking forward to own an exceptional mobile phone model.

• The Nokia N8 today officially emerges into the daylight, stepping out of the shadows equipped with a host of smart phone talents and capabilities .

• The first device to be powered by the brand new Symbian^3 platform.

Potential Go-to-Market Participants

• We choose the following methods to sell and market N8 product :

1. Advertising and Promotion2. Agents3. Direct Sales Force4. Social marketing• We feel that the above mentioned tools are

the best tools suitable to the nature of the product, and it’s the most effective tools through which we can reach our targets market ( or segments )

N8 Success Factors

• Is There an Opportunity?• Yes due to exceptional features and capabilities • Can We Compete?• Yes , there are limited competitors in the Gaza strip

area, with a lot of barriers of entrance for them .• Can We Win?• Yes, the Gaza strip market is a consuming market as all,

people there are have the needs, motives and the enough financial resources to buy the product .

• Is it Worth Winning?• Yes, it is estimated that we could able to sell over than

20000 unit of the N8 mobile phone over just 1 year .

Sales force structure

• Our sales force will be organized as the following :

• Specialization on the types of customers

• We feel this the most suitable structure as we have only one product to be sold out to different types of customers in Gaza strip areas .

Methods for Setting Account Priorities

• For N8 we choose this method for setting account priorities :

• Single-Factor Model • Despite its limitation, this method is the best

model related to the nature of the product, as the customer who will purchase the product will only purchase one product per time, and all what he purchase is just phone so he will have a limited choices , so the 100% of the purchases will go for us or for other competitors , no penetration efforts is needed .

A meeting with the key customer

• Thank for your time, hello Mr. smith I am ragheb bseiso a representative of Nokia company . I am here today to see if we can help you to make productivity improvement , time and cost saving by having the world best ever smart mobile phone (N8 )which is an exceptional product ever produced by our company .

Thanks to all