Sales n Distribution of Britania
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Transcript of Sales n Distribution of Britania
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Sales and Distribution SystemOf
Britannia
Presented By :Group No. 10
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Company Overview
Type Public
Founded 1892Headquarters Kolkata and Bangalore; R&D Chennai, India
Area served IndiaKey people Nusli Wadia : Chairman
Ms. Vinita Bali : Managing Director
Industry FoodProducts Biscuits , Cake , Rusk, milk
Revenue ▲ Rs 2,200 croreParent Wadia Group
Website www.britannia.co.in
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Products at a glance
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Sales organization of companyZonal Branch Manager
Zonal Sales Manager
Zonal Sales Manager
Territory Manger
Territory Manger
Territory Manger
Zonal Sales Manager
Distributor Distributor Distributor Distributor
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Distribution Style
Intensive Distribution: As biscuits and cakes need to reach the consumer at their nearest locations so this type of distribution channel is used. This type of distribution helps customer looks for location convenience.
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Britannia factory
Wholesaler /Distributor
Retailers Kirana stores
Agents
Big retail Units
Customers
Flow of Distribution
Customer
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CONSUMER
RETAILER DISTRIBUTOR CFA FACTORY
AssortingAllocation Sorting
Accumulation
Functions of different entities
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Source of Information
Mr. Raju Upadhyay
Covers 60 % of Market of Lucknow.Monthly turn over : 5 Lks.
Has 200 men to distribute. Distribution completes within a day.
Keeps 500 SKU’s of Biscuits and Cakes.
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Profit Margin
FACTORY
CFA
WHOLESALE DISTRIBUTOR
RETAILER
Purchases at80 % of MRP
Gives at 85 % of MRP
Earns 1.5 - 2 % margin after deducting all expenses.
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Group Members
Anshul K. Singh Jubin Modi
Kesharpu Sekhar, Sadik Quadri Saurabh Tamrakar, Tapan Jain
Vivek Bohra
Thank You