Sales & Marketing: Pricing & Proposals

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Sales and Marketing

Proposals & Pricing

Jenny Lauckblogher.com @mizzjenny

Esther CrawfordEsthercrawford.com@esthercrawford

Maria Nilesconsumerpop.com @marianiles

Stephanie O’Deastephanieodea.com@stephanieodea



Perfect Pitch Formula

The Hook

The Windup

Your Guarantee

Your Timeline

Wireless Network: Fairmont MeetingGroup and Password are both BlogHerPro


The Hook• “There is just too much to do and nowhere near enough time to do

it!” All over the world women are faced with the daily dilemma of trying to cram more and more into an already over-crowded schedule. Who has time for monthly self-breast exams when there is weekly dusting and vacuuming, daily meal planning, hourly diapers to change, a baby to nurse and an argument to referee every 5-10 minutes? How on earth can moms take the time to exercise and floss when showering daily is a luxury that many don’t indulge?”

• excerpts from the original Totally Together query, first sent out September, 2005 (this query letter attracted 4 agents, and two publishers)

•



The Windup • What you have to offer

• My name is…and I am a…

• I am highly qualified to write this book. When my eldest daughter was a baby I took her to work with me every day while my husband completed college. With baby on hip, I fielded phone calls, managed meetings, and fought fires between employees at a highly successful not-for-profit organization. I also found the time to keep our small apartment ship shape and ensured that we ate balanced, home-cooked meals. When my second daughter was two months old my husband and I jumped at the opportunity to purchase a larger home. We had two very young children at the time, but our house was ready for the realtor to walk through 30 minutes after we made our decision to sell. The house sold in 3 days. I have written a well-received column on parenting and household tips published in our local newspaper.



Your Guarantee• Totally Together will include:

• 7 simple daily chores

• timeline for weekly, monthly, seasonal chores

• simple de-cluttering techniques

• guide for setting up family meetings

• outline to create a meal plan

• reproducible grocery list with check boxes

• reminders to conduct self-breast exams

• ideas for squeezing in exercise

• Holiday timeline

• fun, motivational quotes



Your Timeline• Totally Together will be approximately seventy-five thousand

words and can be written in six months.

• I am eager to do everything I can to help publicize this book in both social and traditional media.

• My current social media stats:

Source: The Internet Business Manifesto by Rich Shefren (strategicprofits.com)



Consulting Engagement ProposalPrepared for:

Jane SmithDirector of Sales & MarketingAcme Hotels & Restaurants

Maria Niles

April 26, 2009

Background and Scope

Acme Hotels is a group of boutique hospitality properties. Acme Hotels would like to explore the potential of using

social media marketing efforts.

In order to educate Acme management, consultant will conduct training sessions, regionally to provide an

overview of social media. Training will cover specific tools with appropriate case studies to illustrate effective

marketing strategies.

Deliverables

A half-day training session lasting four hours will cover social networking and media basics including how to use

LinkedIn, Twitter and Facebook.

A full-day session lasting seven hours will additionally cover monitoring and engagement, blogging and blogger

outreach.

Budget

Four hour session$

Seven hour session $

Terms

Pricing is contingent upon client providing training space with wired internet access available, projection capability

and any other necessary audio/visual equipment.

The budget does not include travel related expenses, service or account fees associated with social media

services, content development or design costs (e.g. web design). No billable expenses will be incurred without

prior approval from client.

Any change orders which alter the scope of the project will be billed separately upon approval. Prices are valid for 30

days from date of proposal.

A 50% initial deposit is due upon acceptance of proposal. Final billing will occur upon completion of workshop and will be due no later than 30 days from invoice date. Late

payments will incur a 1.5% penalty per additional 30 days past due.



Background

Awesome Brands was formed originally to provide media agency services. From there Awesome Brands became a top marketing firm guiding the growth of several brands.

Scope

Awesome Brands provides a comprehensive array of

strategic marketing services and seeks to increase their use of social media marketing techniques to grow

awareness and sales for the brands Awesome Brands manages.

Terrific Cosmetics has a blog that has not been updated

consistently and frequently. Beginning with building consistently updated compelling blog content to anchor

community building and education efforts, Awesome Brands would like to craft a complete social media

strategy for Terrific and model efforts that can be used as a basis to plan strategic approaches for social media use

for additional Awesome Brands.

Deliverables

ATC Social Media Planning:

Analyze elements and opportunities for ATC brands, identify appropriate social media tools and communities

to use and participate in, and establish accounts and platforms.

Community management and platform use training, assist with identifying, training and transitioning to

community evangelists where appropriate.

Budget

ATC Social Media Marketing Planning $ /month

(Based on estimated 80 hours/month +/- 10%. Additional time and costs must be authorized and approved by both

client and consultant as a change in scope)

Terms

The budget does not include service or account fees associated with social media services, content

development, integration with website, custom CSS or other coding, custom graphic design or creation on a non-

hosted platform (e.g. Wordpress or other software that requires installation). ConsumerPop can arrange

contracting for these services at a separate cost upon request.

The budget does not include travel related expenses which will be billed separately at cost. No billable expenses will

be incurred without prior approval from client.

ATC will have the option to renew the contract monthly under the same terms and conditions through December, 2009. Notwithstanding the above, either party will have the option to terminate the contract at any time on ten

days notice to the other.

Any change orders which alter the scope of the project will be billed separately upon approval. Prices are valid for 30

days from date of proposal.

A 50% initial deposit of $ is due upon acceptance of proposal

Monthly invoices will be presented on the 25th of the month due no later than 30 days from invoice date.

Payment issued and sent within 5 days from invoice date

will qualify for a 5% discount.

Late payments will incur a 1.5% penalty per additional 30 days past due.



How Much is Your Time Worth?• How much do you want to earn in the next calendar year?

• How many days per week do you work?

• How many hours per day do you work?

• How many hours per day do you REALLY work?

• How many weeks per year do you work?

• Total hours available to you right now to produce desired income?

• Your desired salary divided by your available work hours equals your (preferred) hourly rate




How Much is Your Time Worth?• How much do you want to earn in the next calendar year? $250,000

• How many days per week do you work? 6

• How many hours per day do you work? 10

• How many hours per day do you REALLY work? 2

• How many weeks per year do you work? 50

• Total hours available to you right now to produce desired income: 600

• Your desired salary divided by your available work hours = your (preferred) hourly rate $416.66




Resources Newsletters: • Reporter Connection • Publicity Hound • PR Insider • Steve Harrison's newsletters and podcasts

Websites: • Copyblogger.net • ProBlogger.net & http://jobs.problogger.net/ • JaneFriedman.com • ThePassiveVoice.com • Catherine, Caffeinated http://catherineryanhoward.com/self-printing-

home/self-printing-posts/




Resources - ContinuedBooks: • Nonfiction Book Proposals Anybody Can Write -- Elizabeth Lyon • Influence, The Psychology of Persuasion -- Robert Cialdini • Survival is Not Enough -- Seth Godin • Money Talks -- Alan Weiss • Celebritize Yourself -- Marsha Friedman (also runs Publicity Hound) • Viral Loop -- Adam Penenberg • 4-Hour Work Week -- Tim Ferriss • 21 Success Secrets of Self-Made Millionaires -- Brian Tracy • Make A Killing On Kindle (Without Blogging, Facebook Or Twitter). The

Guerilla Marketer's Guide To Selling Ebooks On Amazon [Kindle Edition] • IDEO Method Cards http://www.ideo.com/work/method-cards/ • Professional Blogging for Dummies – Susan Getgood




Tips• Stay off the internet --- if you are "promoting" you are not creating

http://www.pomodorotechnique.com/ • Content is the most important thing --- you need to have a nice body of work before you

should worry about monetizing • Diversify your monetization: ads, ebooks, traditional books, freelance writing (digital AND

traditional), spokesperson, consulting, speaking, apps • Give more than you ask from your audience • Be the person behind the brand; be a real, true, authentic person --- not a made-up persona • Have a set list of goals: yearly, monthly, weekly, and daily • Answer your email and your @replies • You can't constantly shill --- and if you are shilling for someone else (via paid review, or cool

product) it still comes across as an ad. You can't then ask for your readers to buy your new ebook. An ad is an ad, so choose wisely

• You do not need to spend in order to make money • Use social media tools that you like -- if you don't like Facebook or Pinterest, don't obsess, you

don't *need* to do something just because someone says you *have* to • Everything is negotiable • Keep all of the email addresses from your discarded PR pitches. Create a spreadsheet; you

may have something to pitch to them



Sales and Marketing

Proposals & Pricing

Jenny Lauckblogher.com @mizzjenny

Esther Crawfordlifebook.co@esthercrawford

Maria Nilesconsumerpop.com @marianiles

Stephanie O’Deastephanieodea.com@stephanieodea

Sales & Marketing: Pricing & Proposals

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