Sales & Marketing Operations
12
September 2009 3 Septembre 2009 1-
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Presents is a few slides what SM'Ops is and what it can do for your business
Transcript of Sales & Marketing Operations
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Lead Generation
Lead Management & nurturing
Opportunity Management
ContractManagement
Customer care
Compensation
Marketing resource management
KPIs definitionEffective dashboard production & broadcast
User’s empowerment3 Septembre 20096 -
Strategic Management
• Marketing efficiency / ROI dashboard
• Budget allocation
• Business analysis
• Market analysis
Operational management
• Sales Management dashboard. Pipe, forecast
• Campaign
• Lead management
Operative's empowerment
• Personal business & activity report
• Todo’s & reminders
CustomerRelationshipManagement
Sales Force Automation
Contract Management
Help Desk
Marketing Automation & Resource
Management
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Reliability and control of revenue forecast, early warning capabilities
Comprehensive, flawless opportunity management & follow-up (reminders, task duration control, etc…)
Securing recurrent revenue (maintenance, hosting services, SAAS)
Personal dashboards at each level of the organization to drive activity with maximum operational effectiveness
Enhanced customer satisfaction and experience
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Enhanced collaboration within the whole sales team (Sales rep, presales, telesales, marketing, … )
Unique, centralized, readily accessible information database for internal staff, customers & partners
Internal alignment and communicating around a common language
Daily arbitration on resource allocation along the revenue cycle
360° vision of the customer at a fingertip
Optimal usage of marketing resources
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Monitoring & decision on marketing investment based on hard campaign outcome facts (ROI, cost per lead, cost per opportunity)
Ability to measure the funnel and act to plug funnel leaks (conversion & transformation rates, vs. market benchmarks)
Local and global understanding of the business (win vs. loss, per industry, product, market segment, geography, partner, new vs. repeat
business, sales team & rep…)
Rightful dimensioning of resources at every step of the funnel (from lead gen to customer support), based of funnel fluidity and hard
metrics
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3 Septembre 200912 -
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