Outbound b2b sales are not dead – they’ve just evolved / Yanay Sela
Sales is Dead. Social Content Marketing Is In.
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Transcript of Sales is Dead. Social Content Marketing Is In.
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Sales is Out. Content Education Is In.How to build your brand, make sales and engage customers with social content marketing
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Entrepreneur, Best Selling Author, “Facebook Guide to Small Business Marketing”, Event producer, speaker, journalist
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@ramonray @scorementors
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What will we cover today?
1. Content evolution2. Business benefits of social media3. Content ideas - What to share on social media4. Powerful social media concepts5. Power of Multi-Media (Video and Audio)6. Social Media Paid Advertising7. Four Simple Social Marketing Tips
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Why social content marketing?
•People are searching for entertainment or information•People are connecting (engaging) with each other (news, funny videos, etc)
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Content Evolution
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Television, Radio, Flyers, Billboards…all ONE WAY
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Social is a big conversation
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Interruption VS conversation
marketing
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Two benefits of social content marketing
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Gain intelligence on your market, customers &
prospects
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Listening posts….
•LinkedIn Groups•Twitter Hashtags and Trending•Facebook Product, Fan PagesTIP: Be creative in what and how you search. “Taxis” vs “Mall shuttle service”
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Develop stronger relationships with your customers
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Great social content tells a story
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6 Easy content/STORY ideas
1. About your customers2. About your industry (news, best practices)3. About your community4. About YOU (gently) – products, services5. Thought leadership (advise, inform, educate)6. Personal tidbits (gently)7. Use visuals
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5 Social Media best practices concepts
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Give, Give, Give, Take
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Lowes fix in Six
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Headlines: Informative, Teasing
• Short• Sweet• To The Point• Descriptive• Search Engine Friendly
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Respond
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HAVE FUN WITH CONTENT
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The power of audio and video
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PAID advertising on social media
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Social media paid advertising
•Fail (succeed) fast•Quickly gain insight•Test advertising copy and offers•Build a following fast•Collect leads fast•Sell fast•WARNING: MEASURE, MEASURE, MEASURE…
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5 Secrets To Online Advertising Success
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5 Secrets To Online Advertising Success
•Target audience•Good copy/images•LEAD magnet (something of value but free)•Prospects into sales funnel (CRM)•Educate to a sale
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Social content marketing simplified
•Frequent•Relevant•Engaging•Analytics…
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Analytics•Measure social media success•Is it working? What’s working?•Which social network is best for your audience?•What content works best?•What’s your cost per customer acquired?
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Help sections of the social networks
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Interruption marketing Conversation marketing
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Entrepreneur, Best Selling Author, “Facebook Guide to Small Business Marketing”, Event producer, speaker, journalist
@ramonray – ramonray.com
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Sales is Out. Content Education Is In.
How to build your brand, make sales and engage customers with social content marketing