To learn more about La Quinta Inns & Suites or how to become part of the La Quinta family :

call: 866-832-6574e-mail: franchise@laquinta.com website: laquintafranchise.com

SALES BROCHURE

La Quinta is a Proud Participant in VetFran,and is honored to offer veterans of our armed forces great incentives and

enhanced resources for becoming a part of the La Quinta family.

Learn more at www.lq.com/militaryfranchise

La Quinta is a Leading Owner, Operator and Franchisor of Select-Service Hotels Primarily Serving the Midscale and Upper-Midscale Segments. ∙ 46 years of success

∙ Strong brand awareness

∙ A leading provider of select-service lodging with high-quality accommodations

∙ Appeals to both business and leisure travelers

∙ More than 830 hotels in 47 states, Canada and Mexico

∙ La Quinta and its franchisees work cooperatively to exceed our guests’ needs and build our franchisees’ bottom-line

Philosophy & Culture

∙ Promises Made. Promises Kept.®

∙ Lead by example as an owner/operator

∙ Relationship-based program

Franchise-Friendly Agreements

∙ Performance-based termination rights

∙ Area of protection for term of the contract

∙ Favorable transfer rights

∙ Potential royalty rebate based on guest-satisfaction

results for U.S.-based hotels

PEOPLEPASSIONINTEGRITYEXCELLENCEUNIQUE

Our Purpose & Core ValuesAt La Quinta, our purpose is to provide a refreshing and engaging environment that builds long-lasting,

valuable relationships with employees, guests and owners. Together, our purpose and core values form the

foundation of who we are and what we do.

ABOUT LA QUINTA®

PROPERTY PERFORMANCE

*Franchised La Quinta Inns & Suites open 2 years as of December 31, 2013 and not in default. See March 30, 2014 Franchise Disclosure Document.

RevPAR$57.36

Occupancy Index*

106.41%ADR Index*

96.70%RevPAR Index*

102.90%

According to the 2013 U.S. Hotel Franchise Fee Guide from HVS, La Quinta’s franchise fees as a percentage of total rooms revenue is among the lowest as compared to our key competitors including Hampton Inn/Suites, Holiday Inn Express, Fairfield Inn/Suites, Comfort Inn/Suites and Country Inn/Suites.

Reservation Contribution for La Quinta Inns & Suites

Increased to 48%* and continues to grow year over year.

La Quinta Returns members

contribute nearly half of total system room revenue.

PROPERTY PERFORMANCE

*Franchised La Quinta Inns & Suites open 2 years as of December 31, 2013 and not in default. See March 30, 2014 Franchise Disclosure Document.

RevPAR$57.36

Occupancy Index*

106.41%ADR Index*

96.70%RevPAR Index*

102.90%

According to the 2013 U.S. Hotel Franchise Fee Guide from HVS, La Quinta’s franchise fees as a percentage of total rooms revenue is among the lowest as compared to our key competitors including Hampton Inn/Suites, Holiday Inn Express, Fairfield Inn/Suites, Comfort Inn/Suites and Country Inn/Suites.

Reservation Contribution for La Quinta Inns & Suites

Increased to 48%* and continues to grow year over year.

La Quinta Returns members

contribute nearly half of total system room revenue.

At La Quinta hotels, we know that travel can be challenging. That’s why we’re here—to help

travelers find their inner optimist with our attractive amenities that are delivered with friendly

service and a dose of humor. All this keeps our guests coming back again and again. Our

Inn & Suites properties appeal to both the leisure guest and the business traveler with such

amenities as:

∙ Oversized work space within rooms

∙ Expansive lobbies with comfortable seating areas

∙ 32” or larger HDTV with Plug-and-Play feature for guests to play their own content

∙ Well-equipped workout facilities

∙ Indoor or outdoor pool options

∙ Business centers

∙ Pillowtop mattresses

∙ Conference/meeting room facilities

And our goal is to help our guests’ travel dollars go even further with:

∙ Free high-speed Internet

∙ Free Bright Side Breakfast®

∙ La Quinta Returns™, one of the fastest-rewarding guest-loyalty programs in the industry

All this helps our guests wake up on the bright side®.

Consumer SegmentOur guest mix includes approximately equal parts leisure guests and business travelers. This

helps our properties stay balanced seven days a week.

Strong BrandWith more than 830 locations in the United States, Canada and Mexico, La Quinta Inns & Suites’

growth is powered by our commitment to guest service and satisfaction. Our brand standards

focus on ensuring all La Quinta hotels deliver the same high-quality guest services and products

chain-wide.

How We Want Our Guest To Feel ASSURED Secure, confident they made the right choice with La Quinta

SETTLED IN Comfortable, relaxed in their surroundings

OPTIMISTIC Ready to take on the new day – whatever it holds

62% of La Quinta franchise locations earned TripAdvisor® Certificate of Excellence in 2013, six times the category average.

OUR BRAND

* 2nd overall among all hotel chains 2013, 2014 Tempken Experience Ratings. Top-select series brand Forrester Research In Customer Experience Index.

GUEST EXPERIENCE Top Rated Among Select Service Brands*

At La Quinta hotels, we know that travel can be challenging. That’s why we’re here—to help

travelers find their inner optimist with our attractive amenities that are delivered with friendly

service and a dose of humor. All this keeps our guests coming back again and again. Our

Inn & Suites properties appeal to both the leisure guest and the business traveler with such

amenities as:

∙ Oversized work space within rooms

∙ Expansive lobbies with comfortable seating areas

∙ 32” or larger HDTV with Plug-and-Play feature for guests to play their own content

∙ Well-equipped workout facilities

∙ Indoor or outdoor pool options

∙ Business centers

∙ Pillowtop mattresses

∙ Conference/meeting room facilities

And our goal is to help our guests’ travel dollars go even further with:

∙ Free high-speed Internet

∙ Free Bright Side Breakfast®

∙ La Quinta Returns™, one of the fastest-rewarding guest-loyalty programs in the industry

All this helps our guests wake up on the bright side®.

Consumer SegmentOur guest mix includes approximately equal parts leisure guests and business travelers. This

helps our properties stay balanced seven days a week.

Strong BrandWith more than 830 locations in the United States, Canada and Mexico, La Quinta Inns & Suites’

growth is powered by our commitment to guest service and satisfaction. Our brand standards

focus on ensuring all La Quinta hotels deliver the same high-quality guest services and products

chain-wide.

How We Want Our Guest To Feel ASSURED Secure, confident they made the right choice with La Quinta

SETTLED IN Comfortable, relaxed in their surroundings

OPTIMISTIC Ready to take on the new day – whatever it holds

62% of La Quinta franchise locations earned TripAdvisor® Certificate of Excellence in 2013, six times the category average.

OUR BRAND

* 2nd overall among all hotel chains 2013, 2014 Tempken Experience Ratings. Top-select series brand Forrester Research In Customer Experience Index.

GUEST EXPERIENCE Top Rated Among Select Service Brands*

US / MEXICO / CANADA

COLOMBIA

HONDURAS

∙ More than 830 open hotels in the U.S.,

Canada and Mexico

∙ Approximately 84,000 rooms

∙ Additional projects in the pipeline

∙ Fastest-growing principle select-service hotel

brand serving midscale and upper midscale

segment over last 10 years.

The number of La Quinta hotels has

more than doubled over the last 10 years*

Open Locations

GROWTH & DISTRIBUTION

* In terms of % growth in number of hotels 2003-2013. Based on data provided by Smith Travel Research.

Based on data provided by STR, La Quinta is the fastest-growing principal select-service hotel brand in the United States in

midscale and segments in terms of percentage growth of number of hotels over the last ten years ended December 31, 2013.

We grew our total number of hotels from 362 in 2003 to 834 as of December 31, 2013, significantly outpacing the percentage

growth of hotels franchised, owned and operated by Comfort, Holiday Inn Express and Hampton. Those are the hotel brands most

often included in our STR competitive sets, which we refer to as our “main STR competitive set. We also have a pipeline of 187

franchised hotels as of December 31, 2013, to be located in the United States, Mexico, Canada, Colombia and Honduras (79% of

which represents new construction as opposed to the conversion of an existing hotel).

362

834

2003 2013

10 YEAR GROWTH

US / MEXICO / CANADA

COLOMBIA

HONDURAS

∙ More than 830 open hotels in the U.S.,

Canada and Mexico

∙ Approximately 84,000 rooms

∙ Additional projects in the pipeline

∙ Fastest-growing principle select-service hotel

brand serving midscale and upper midscale

segment over last 10 years.

The number of La Quinta hotels has

more than doubled over the last 10 years*

Open Locations

GROWTH & DISTRIBUTION

* In terms of % growth in number of hotels 2003-2013. Based on data provided by Smith Travel Research.

Based on data provided by STR, La Quinta is the fastest-growing principal select-service hotel brand in the United States in

midscale and segments in terms of percentage growth of number of hotels over the last ten years ended December 31, 2013.

We grew our total number of hotels from 362 in 2003 to 834 as of December 31, 2013, significantly outpacing the percentage

growth of hotels franchised, owned and operated by Comfort, Holiday Inn Express and Hampton. Those are the hotel brands most

often included in our STR competitive sets, which we refer to as our “main STR competitive set. We also have a pipeline of 187

franchised hotels as of December 31, 2013, to be located in the United States, Mexico, Canada, Colombia and Honduras (79% of

which represents new construction as opposed to the conversion of an existing hotel).

362

834

2003 2013

10 YEAR GROWTH

Brand MarketingThe La Quinta brand successfully implements a comprehensive marketing strategy by using market research,

consumer-insight studies and guest feedback. Our strategy to reach and influence our marketplace is shaped

by our goals to:

∙ Constantly develop a better understanding of our brand and its users

∙ Drive brand awareness and perception that will generate trial and repeat bookings

∙ Craft and communicate a distinctive, memorable positioning based on consumer insights

∙ Focus communications to the most-relevant guest segment to increase penetration over our competitive

market segment

MARKETING LOYALTY MARKETING

La Quinta Returns is one of the fastest-rewarding and fastest-growing guest programs

in the industry. Members contribute nearly half of total room revenue, and more than

70% rank the program as their #1 or #2 favorite program based on:

∙ Fast rewards, including free nights at La Quinta locations and select luxury hotel/

resort destinations, airlines miles/credits, and gift cards/certificates from national

restaurants and retailers

∙ Fast Gold and Elite status, after as few as 10 nights

Membership in the La Quinta Returns™ loyalty program increased by 143%,

from 3.7 million members to more than 9 million, and the program contributes

nearly half of total room revenue**

Over $86 Million*

spent on Marketing, Promotional and other advertising including DPM and La Quinta Returns™

**Between 2007-2013

*Calendar Year 2013

Brand MarketingThe La Quinta brand successfully implements a comprehensive marketing strategy by using market research,

consumer-insight studies and guest feedback. Our strategy to reach and influence our marketplace is shaped

by our goals to:

∙ Constantly develop a better understanding of our brand and its users

∙ Drive brand awareness and perception that will generate trial and repeat bookings

∙ Craft and communicate a distinctive, memorable positioning based on consumer insights

∙ Focus communications to the most-relevant guest segment to increase penetration over our competitive

market segment

MARKETING LOYALTY MARKETING

La Quinta Returns is one of the fastest-rewarding and fastest-growing guest programs

in the industry. Members contribute nearly half of total room revenue, and more than

70% rank the program as their #1 or #2 favorite program based on:

∙ Fast rewards, including free nights at La Quinta locations and select luxury hotel/

resort destinations, airlines miles/credits, and gift cards/certificates from national

restaurants and retailers

∙ Fast Gold and Elite status, after as few as 10 nights

Membership in the La Quinta Returns™ loyalty program increased by 143%,

from 3.7 million members to more than 9 million, and the program contributes

nearly half of total room revenue**

Over $86 Million*

spent on Marketing, Promotional and other advertising including DPM and La Quinta Returns™

**Between 2007-2013

*Calendar Year 2013

La Quinta’s User Experience Platform covers every aspect of the web from mobile, desktop, tablet

and native applications for Android and IOS smart phones. La Quinta has spent millions of dollars in

infrastructure and software to create a unique user experience.

Industry leading innovations in mobile such as:

∙ Ready For You™

∙ LQ Instant Hold™

∙ Yelp® localized content

∙ TripAdvisor® Ratings

∙ Independent property web sites for every hotel – all at no cost to the property.

∙ Send weekly emails to more than 4 million past guests

∙ E-mails include targeted messaging and offers to increase relevancy and engagement

∙ Include ongoing property support e-mail campaigns to drive more revenue to the properties

All help drive growth in traffic and high conversion rates and more room nights than any other channel.

E-mail marketing revenue and visits to LQ.com have increased year over year.

DIGITAL MARKETING

UXP

La Quinta’s User Experience Platform covers every aspect of the web from mobile, desktop, tablet

and native applications for Android and IOS smart phones. La Quinta has spent millions of dollars in

infrastructure and software to create a unique user experience.

Industry leading innovations in mobile such as:

∙ Ready For You™

∙ LQ Instant Hold™

∙ Yelp® localized content

∙ TripAdvisor® Ratings

∙ Independent property web sites for every hotel – all at no cost to the property.

∙ Send weekly emails to more than 4 million past guests

∙ E-mails include targeted messaging and offers to increase relevancy and engagement

∙ Include ongoing property support e-mail campaigns to drive more revenue to the properties

All help drive growth in traffic and high conversion rates and more room nights than any other channel.

E-mail marketing revenue and visits to LQ.com have increased year over year.

DIGITAL MARKETING

UXP

GLOBAL SALES & PARTNERSHIP MARKETING

Partnership Marketing The La Quinta Marketing team has marketing partnerships with some of the largest travel,

financial and retail brands in the world. We work with these companies to help drive trial stays

and increase awareness by delivering more than 200 million brand impressions to new and

existing travelers annually.

Global Sales Team ∙ Our hotel sales team works with both Fortune 500 companies and small businesses

to increase our corporate travel base.

∙ Global sales accounts are continually managed to maximize account contribution.

∙ The bright now® small business program offers a streamlined program to acquire

new accounts.

GLOBAL SALES & PARTNERSHIP MARKETING

Partnership Marketing The La Quinta Marketing team has marketing partnerships with some of the largest travel,

financial and retail brands in the world. We work with these companies to help drive trial stays

and increase awareness by delivering more than 200 million brand impressions to new and

existing travelers annually.

Global Sales Team ∙ Our hotel sales team works with both Fortune 500 companies and small businesses

to increase our corporate travel base.

∙ Global sales accounts are continually managed to maximize account contribution.

∙ The bright now® small business program offers a streamlined program to acquire

new accounts.

1-800-SLEEPLQService representatives are there 24-hours-a-day to answer calls and make bookings. We have

the ability to handle high call volumes and deliver high conversion rates with no additional cost to

the franchisee.

GDS and Online Booking ToolsThese tools provide travel agents access to your property information, rates and real time

reservations, 24 hours a day, seven days a week. We provide the data to all four major GDS

systems. With real-time seamless processing and rate management, we put your property in front

of travel agents everywhere.

LQ.com®

LQ.com is important for your property. You get a page on the Internet — the most powerful

booking agent in lodging today. We continually work to ensure that information important to a

booking decision for each property – such as services, amenities, area restaurants, businesses

and attractions – is complete, accurate and up-to-date ... and is easy to find.

Mobile Phone App for Easy Booking ∙ Quickly hold a room with LQ Instant Hold™

∙ See TripAdvisor® ratings & reviews

∙ Find what’s nearby with Yelp®

Guests can now see their favorite hotels or find ones near them, check photos and more.

RESERVATION SYSTEMS

Reservation Contribution for La Quinta Inns & Suites

Increased to 48%*

and continues to grow year over year.

* March 30, 2014 Franchise Disclosure Document. Percentage for franchised La Quinta Inns & Suites hotels in the US & Canada open for 2 years as of December 31, 2013.

1-800-SLEEPLQService representatives are there 24-hours-a-day to answer calls and make bookings. We have

the ability to handle high call volumes and deliver high conversion rates with no additional cost to

the franchisee.

GDS and Online Booking ToolsThese tools provide travel agents access to your property information, rates and real time

reservations, 24 hours a day, seven days a week. We provide the data to all four major GDS

systems. With real-time seamless processing and rate management, we put your property in front

of travel agents everywhere.

LQ.com®

LQ.com is important for your property. You get a page on the Internet — the most powerful

booking agent in lodging today. We continually work to ensure that information important to a

booking decision for each property – such as services, amenities, area restaurants, businesses

and attractions – is complete, accurate and up-to-date ... and is easy to find.

Mobile Phone App for Easy Booking ∙ Quickly hold a room with LQ Instant Hold™

∙ See TripAdvisor® ratings & reviews

∙ Find what’s nearby with Yelp®

Guests can now see their favorite hotels or find ones near them, check photos and more.

RESERVATION SYSTEMS

Reservation Contribution for La Quinta Inns & Suites

Increased to 48%*

and continues to grow year over year.

* March 30, 2014 Franchise Disclosure Document. Percentage for franchised La Quinta Inns & Suites hotels in the US & Canada open for 2 years as of December 31, 2013.

La Quinta is an industry leader with innovations such as:

LQ Instant Hold® After a guest chooses her hotel online at LQ.com, she can simply provide her mobile

number to temporarily hold the room for up to 4 hours.

Ready For You™ This alert notifies a guest through the mobile device of her choice the moment her

room is ready to check-in, if the guest reserves a room through LQ.com.

INNOVATION

It takes a proven and diverse collection of resources, systems and services to support the quality of product and performance we expect at La Quinta hotels.

WE ARE IN THIS TOGETHER. We have everything our franchisees need to develop the kind of operation that lives up to our name and the guests’ expectations.

TRAINING SERVICES

Comprehensive Training ProgramsThe La Quinta training team, known as LQUniversity®, has been nationally recognized by the American

Society of Training and Development for running a BEST organization. Our expert team of trainers has both

training and operations experience. LQUniversity offers comprehensive training solutions to enable your

hotel to operate more successfully, including Owner Development, Pre-Opening Training, PIRFect Opening

Training, INNtegration (our one-week Corporate Office program for new General Managers), PIRFect

Management Field Training, and PIRFect Product Quality training for the Heart of the House, as well as other

customized solutions. We also offer both video-based and computer-based learning modules.

Creating Unique Strategies with Proven ResultsOur dedicated Revenue Management team will help you develop the right pricing strategies

for your property through our optional Revenue Management Program. Working in

collaboration with your team, a professional revenue manager provides continual analysis

of opportunities and performance within your market, strategic systems management and

tools to help better manage your business – allowing your team the time to focus on all the

necessary elements to improve your hotel’s bottom line.

Connect/Communicate/CollaborateLQCONNECT gives you a single web-based system that allows you to manage your business from any

computer, tablet or smart phone anywhere in the world. With LQConnect, you have the power to:

∙ Access a Dashboard view to assess the health of your property with a graphic view of financial

and quality reports

∙ Stay connected with other properties and stay up to date on events and operations

∙ View Property Operational Reports

∙ Engage in training, tasking and messaging

∙ Leverage the collective expertise of other La Quinta® GMs to learn best practices and

solve common problems

RevenueManagementServices

It takes a proven and diverse collection of resources, systems and services to support the quality of product and performance we expect at La Quinta hotels.

WE ARE IN THIS TOGETHER. We have everything our franchisees need to develop the kind of operation that lives up to our name and the guests’ expectations.

TRAINING SERVICES

Comprehensive Training ProgramsThe La Quinta training team, known as LQUniversity®, has been nationally recognized by the American

Society of Training and Development for running a BEST organization. Our expert team of trainers has both

training and operations experience. LQUniversity offers comprehensive training solutions to enable your

hotel to operate more successfully, including Owner Development, Pre-Opening Training, PIRFect Opening

Training, INNtegration (our one-week Corporate Office program for new General Managers), PIRFect

Management Field Training, and PIRFect Product Quality training for the Heart of the House, as well as other

customized solutions. We also offer both video-based and computer-based learning modules.

Creating Unique Strategies with Proven ResultsOur dedicated Revenue Management team will help you develop the right pricing strategies

for your property through our optional Revenue Management Program. Working in

collaboration with your team, a professional revenue manager provides continual analysis

of opportunities and performance within your market, strategic systems management and

tools to help better manage your business – allowing your team the time to focus on all the

necessary elements to improve your hotel’s bottom line.

Connect/Communicate/CollaborateLQCONNECT gives you a single web-based system that allows you to manage your business from any

computer, tablet or smart phone anywhere in the world. With LQConnect, you have the power to:

∙ Access a Dashboard view to assess the health of your property with a graphic view of financial

and quality reports

∙ Stay connected with other properties and stay up to date on events and operations

∙ View Property Operational Reports

∙ Engage in training, tasking and messaging

∙ Leverage the collective expertise of other La Quinta® GMs to learn best practices and

solve common problems

RevenueManagementServices

DESIGN SERVICES

Design Standards and Building RequirementsOur Design and Construction team developed prototypes that offers flexibility and efficiency of design.

The prototype designs can adapt from 4 stories to more than 14 stories tall, and the number of rooms

can be adjusted to meet the demands of your location. The design continues to improve, and many of

these improvements have come from working with our very own franchisees.

Our vendor network allows all franchisees access to quality products direct from vendorsOur Design and Construction team has the experience and knowledge of working with more than 830

corporate and franchise properties—experience that enables us to assist in adapting our prototype

to meet the needs of individuals and markets. Our team understands how to be flexible while still

maintaining the high-quality standards that each La Quinta hotel requires.

La Quinta franchisees have access to our vendor network. This means our franchisees benefit from our

combined corporate purchasing power to obtain the best-possible pricing direct from vendors.

Our Engines For Growth Include: ∙ Providing tools to help franchisees enhance RevPAR, margin and EBITDA growth through

continued revenue initiatives and cost management

∙ Commitment to updated product, consistent service and continued improvement of the properties

in our system

∙ Targeting under represented markets, redeveloping existing locations and improving existing units

With Significant Opportunities For Geographical Expansion, We Plan To Grow Our Strong Brand More Rapidly: ∙ Gain exposure in new markets

∙ Penetrate high-demand markets with high barriers to entry

∙ Improving hotel-level economics

∙ Continuing our global expansion

OUR FUTURE

Our Engines For Growth Include: ∙ Providing tools to help franchisees enhance RevPAR, margin and EBITDA growth through

continued revenue initiatives and cost management

∙ Commitment to updated product, consistent service and continued improvement of the properties

in our system

∙ Targeting under represented markets, redeveloping existing locations and improving existing units

With Significant Opportunities For Geographical Expansion, We Plan To Grow Our Strong Brand More Rapidly: ∙ Gain exposure in new markets

∙ Penetrate high-demand markets with high barriers to entry

∙ Improving hotel-level economics

∙ Continuing our global expansion

OUR FUTURE

To learn more about La Quinta Inns & Suites or how to become part of the La Quinta family :

call: 866-832-6574e-mail: franchise@laquinta.com website: laquintafranchise.com

SALES BROCHURE

05/14_V1

This is not an offering. Federal laws and regulations and the laws and regulations of some states and provinces regulate

the offer and sale of franchises. An offering will only be made in compliance with those laws and regulations,

which may require that we provide you with a disclosure document. (MNREG#4544).

© 2014 La Quinta Worldwide LLC. All rights reserved.

LA QUINTA, Returns, Ready For You, LQConnect, Bright Side, LQUniversity, Bright Now, LQ Instant Hold, LQ.com

and the Sunburst-Q are registered trademarks of La Quinta Worldwide LLC in the US and in other countries. All other trademarks are the property of their respective owners.

La Quinta Franchising LLC 909 Hidden Ridge, Suite 600

Irving, Texas 75038

LaQuintaFranchise.com