Salad bar ethnographic pdf
27
Kelly De Naples Professor Klinkowstein Selected Business Article: Eat organic for less http://www.bbc.com/capital/story/20140909-dig-into-organic-food-for-less
-
Upload
kdenaples -
Category
Art & Photos
-
view
98 -
download
0
Transcript of Salad bar ethnographic pdf
Kelly De Naples Professor Klinkowstein
Selected Business Article:!
Eat organic for less!http://www.bbc.com/capital/story/20140909-dig-into-organic-food-for-less!
Kelly De Naples Professor Klinkowstein
Organic is expensive!
Kelly De Naples Professor Klinkowstein
Spend now, save later!
Kelly De Naples Professor Klinkowstein
Ways to spend less $!
Kelly De Naples Professor Klinkowstein
Setting for Ethnographic Observation!
People at the Student Center salad bar!
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research: Student Center Salad Bar !
Kelly De Naples Professor Klinkowstein
Ethnographic Research Observations!
• 27 total subjects!
• 19 females!
• 8 males!
Kelly De Naples Professor Klinkowstein
• 7 of 19 females took food!
• 2 of 8 males took food!
Ethnographic Research Observations!
Kelly De Naples Professor Klinkowstein
• 1 male took only dressing and left!
• 1 male coached by girlfriend!
Ethnographic Research Observations!
Kelly De Naples Professor Klinkowstein
• Hesitantly picked lettuce!
• Willingly picked crispy chicken, cheddar cheese, ranch!
• Tattoos and muscular arms!
Ethnographic Research Observations!
Kelly De Naples Professor Klinkowstein
• Athletic girls took food!
• Probably came from practice!
• Wore sports attire!
Ethnographic Research Observations!
Kelly De Naples Professor Klinkowstein
• Twice as many females than males!• Needs to be more appealing to
male population!
Ethnographic Research Observations!
Kelly De Naples Professor Klinkowstein
Ethnographic Reading Summary!TSA Checkpoint Evolution!
• Old TSA!• Object detection!
• New TSA!• Detection of Explosives AND “hostile intent”!
Kelly De Naples Professor Klinkowstein
• IDEO’s task: Calm environment centered around human behavior!
Ethnographic Reading Summary!TSA Checkpoint Evolution!
Kelly De Naples Professor Klinkowstein
• Improvements by IDEO!• Physical layout: smooth transitions!• Training of TSO’s: understanding and
confidence!
Ethnographic Reading Summary!TSA Checkpoint Evolution!
Kelly De Naples Professor Klinkowstein
Ethnographic Reading Summary!Ethnographic Research- Who are the users? How do they operate within their cultures?!
• Defining ethnography!• study of human cultures/target audiences!• understanding users on deep levels!• inspires design!
Kelly De Naples Professor Klinkowstein
• Examples of ethnographic research!• task analysis!• behavioral observation!• interviews regarding internal processes!
Ethnographic Reading Summary!Ethnographic Research- Who are the users? How do they operate within their cultures?!
Kelly De Naples Professor Klinkowstein
• Philosophically different than market research, which validates design by focusing on averages and generalities.!
Ethnographic Reading Summary!Ethnographic Research- Who are the users? How do they operate within their cultures?!
Kelly De Naples Professor Klinkowstein
Ethnographic Reading Summary!Going Deeper, Seeking Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design!
• Value in interpretation of observations, not observations themselves!
Kelly De Naples Professor Klinkowstein
• Businesses that fully align their success with the needs of customers sustain innovation in the long run.!
Ethnographic Reading Summary!Going Deeper, Seeking Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design!
Kelly De Naples Professor Klinkowstein
• Needs of customers- not always obvious!• Ask questions bigger than the situation directly
at hand!
Ethnographic Reading Summary!Going Deeper, Seeking Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design!
