Sailesh Savani - EMF2015-SaileshSavanimedia.withtank.com/...and_mobile_by_sailesh_savani.pdf ·...
Transcript of Sailesh Savani - EMF2015-SaileshSavanimedia.withtank.com/...and_mobile_by_sailesh_savani.pdf ·...
Kenya Demographics
0-14 yrs
42%
15-24 yrs
18%
25-54 yrs
33%
55-64 yrs
4%
65 yrs +
3%
• Median Age : 19.1 years
• Gender : 50-50
• Urbanization : 27%
Mobility Case Studies : East Africa
Field & Sales Force
Mobility
Mobile POS
Retail Store
Operations
Retail Consumer
Mobile APP
Retail Bank Customer Acquisition
• Acquire Rural
customers
Quickly but
Securely
Problem
• Biometric
enabled Tab
Application for
Customer
Enrolment
Solution
• Increased
Market
Penetration &
Customer
Acquisition
Result
• Long Customer Queues during peak hours / high season
Problem
• Mobile POS for busting Customer Queues
Solution
• Increased Customer Satisfaction, engagement
Result
Quick Customer Checkout
• Inefficient
Inventory
Management &
Visibility at Stores
Problem
• Mobile Stock
Receiving & Cyclic
Count System
Solution
• Quicker & efficient
Goods Receiving
• Quicker and more
accurate stock
counting
Result
Retail Store Operations
• Expensive back office
operations for handling
mundane customer
queries
• Inefficient and expensive
paper vouchers & Credit
Notes
Problem
• Mobile Consumer APP
that enables customer
self service
Solution
• Increased customer
satisfaction
• Reduced costs
• Increased revenues
Result
Retail Consumer Mobile APP