Saiful Hidayat Sharring session with "Roti Fresh" Community : Narcis 2.0

SICPCorporate Strategic Planning

The world in your hand

Saiful HidayatHead of IT Service Strategy

PT. Telekomunikasi Indonesia, Tbk.

““Indonesian Digital CommunityIndonesian Digital Community””Creative Nation Creative Nation -- UnleashedUnleashed

Sharing Session With ROTI FRESH COMMUNITY : NARSIS 2.0Jogjakarta 12-12-2009



Digital Creative Opportunity

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12.000.000Indonesian Facebook Users

125.000.000Mobilephone Users

25.000.000Internet Users

6.000.000D’Massive RBT Transaction

28%Broadband Users Growth

6.000.0003G Mobile Users



Converged Media Delivery

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TelkomGroup



Indigo Initiatives

• Inisiatif terpadu Telkom Group untuk mendukungindustri & komunitas kreatif yang sehat di Indonesia

• Indigo (Indonesia Digital Community)• Mendorong “Valuetainment Creativity”



Pleasant EnvironmentPleasant Environment

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Indigo ImplementationGiving People Freedom to…….



Indigo Fellowship

Seed Capital

SuccessfulDigitalpreneur

Creative

Digital Creative Playground

Business Ideas

Workshop & Coaching

www.indigopreneur.com



Indigo : PlaygroundIndigo : Playground

http://www.pasarkreasi.com

http://Speedytrek.telkomspeedy.com

http://game.telkomspeedy.com

http://www.fulltrek.com



Penetrasi Industri Game



Speedy Game

10



Gamer Community Building

JakartaJakarta

Surabaya

Medan

JogloSemar

Makassar

Bali Borneo

ONLINE COMPETITION

Lokal & NasionalOFFLINE

COMPETITION& GATHERING

FRONTIERACTIVATION

COMMUNICATION

Game MagazineInternet Social Media

Creator Game

Game Provider

Game Station

Game.TelkomSpeedy.Com

Community



Traditional Artist and Fan Relation



The Big IdeaRBT’s become the “savior” of Indonesian music industry, however, we need new inovative business models, considering the big market & opportunity

Mobile0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

'05 '06 '07 '08 '09(E) '10(E) '11(E)

Offline

Online

Total

(Mil. USD)Globally, online & mobile music is keep growingdriven by success of iTunes, Pandora, etc

North America’sMusic Market Growth

SK Telecom music revenue growth

2G Music (RT, Karaoke)

RBT

3G Music (MOD, True tone, Music Video)

'05 '06 '07 '08

Tsel: 660 B

Flexi: 60 B

T-Group: > 62% market share

T-Group: 62% = 2,883 B

Attractive growth on online music

online music

Source: Monitor Group (Palladium), Internal data, SK Telecom, others

87% piracy

’ 09220MilUSD



SpeedyTrek Activities



FullTrek.Com



FullTrek.Com

o Kanal business music dariSpeedyTrek (Indie)

o Bekerjasama dengan Label (Major & Indie) dan Portal Musik Lain

o Cyber Money (TCash, FlexiCash, iVas)

o Bundling Layanan Telkom Group

o Multi operatoro Download & Play

Streamingo DRM and Non-DRM

Saiful Hidayat Sharring session with "Roti Fresh" Community : Narcis 2.0

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