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IT and Education Based for IT and Education Based for Economic Creativity DevelopmentEconomic Creativity Development
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CSR TelkomCSR Telkom--RepublikaRepublika, , BagimuBagimu Guru Guru KupersembahkanKupersembahkan,,PurwokertoPurwokerto, 18, 18--0202--0909
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OutlineOutline
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Industry Going Through Significant Industry Going Through Significant TransformationTransformation
1. Digitalization
ofPractically Everything
2.Explosion
ofBroadband
3. Things Are Getting Smarter…A 3. Things Are Getting Smarter…A Lot Smarter…Really, Really FastLot Smarter…Really, Really Fast
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PeranPeran TeknologiTeknologi InformasiInformasi ::TransformasiTransformasi KapabilitasKapabilitas
(unleash, democratize, empower)(unleash, democratize, empower)
Freedom:Time, Place,
Form
SpeedReal-time process
FlexibilityAdaptibility of Change
CoverageBorderless
KnowledgeSharing Media
CreativityOpen Collaboration
on new ideas
Cost EfficiencyTransaction, Energy, &Operational
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Teknologi-Teknologi Pemicu Era Digital Multimedia
TeknologiInformasi & komunikasi
microelectronic
optoelectronic
hardware
software
transmission
radio
video & broadcast
switching
networking
Komponen
Sistem
- smarter, faster, cheaper
- more integration electronic & light
- integration and interaction
- will speak, read, & see like human
- super-highway
- wireless proliferates
- becoming interactive
- on-demand bandwidth
- intelligent, and adaptive
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www.pctechguide.com/ 02procs.htm
Trend Trend ProsesorProsesor
Moore’s Law:Setiap 18 bulan, kompleksitasmeningkat dua (2) kali
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TeknologiTeknologi KomponenKomponen
�� Access Control: Access Control:
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�� AplikasiAplikasi Photonic: Photonic: "" ���$���%���$���%������������ �� ������ ���� ��$����$��
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KomunikasiKomunikasi�� Wired, always onWired, always on"" ����� ����������&��������&��� ������ ��$����$�� ����&��������&����
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Indonesia Internet Users : # 5 Indonesia Internet Users : # 5 in Asiain Asia
10.5% 1150%
Source : internetworldstats.com
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EU: Broadband is a major Driver EU: Broadband is a major Driver of the Economyof the Economy
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WiMAXWiMAX
WiMAX + WiFi + WiMAX + WiFi + 3G/2.5G+4G/LTE3G/2.5G+4G/LTE
devices enable a powerful devices enable a powerful communication service platformcommunication service platform
HomeHome
On the GoOn the Go
3G/2.5G3G/2.5G
VisiVisi KomunikasiKomunikasi Wireless Wireless ((NirkabelNirkabel) Broadband) Broadband
DestinationDestination
Office, Hotel, Airport, Campus, CafeOffice, Hotel, Airport, Campus, Cafe
WiFiWiFi
WiFiWiFi
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KonvergensiKonvergensi LayananLayanan
MultimediaIndustry
Banking
Payment
Merchants
Video Games
Entertainment
Consumer Elec
Telco/CellularIndustry
BroadcastMediaContent
PC Industry
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Evolution of Communication and DevicesEvolution of Communication and Devices
Before to Today Today to Tomorrow
Single Mode Communication Multimedia Communication
INTERNET
softphone
MULTIPLAY
iPhoneTELEPHONY
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Seamless Mobility Seamless Mobility --Location, Time and Device AgnosticLocation, Time and Device Agnostic
Watch TV onTrain, ProgramDVR for Tonight
Find Child’s GPSLocation on TV
Download theLatest Tunes
Schedule a Meeting
ConferenceFace-to-Face
Make Wait TimeProductive
Work from Home
Watch Showson Demand,Answer VideoCall on TV
Conduct TelepresenceMeeting
Keep YOU Informed, Connected, Entertained and Secure as You MoveThrough Life - at Home, at Work, and on the Go
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Impact of Digital TechnologyImpact of Digital Technology�����
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OutlineOutline
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It’s a New Age…..It’s a New Age…..The Upcoming Era of Conceptual AgeThe Upcoming Era of Conceptual Age
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
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“The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.
Gordon Petrash, PWC- Intellectual Asset Management Practice
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The Six Aptitudes for Conceptual AgeThe Six Aptitudes for Conceptual Age
But Also…But Also…
�� DESIGNDESIGN�� STORYSTORY�� SYMPHONYSYMPHONY�� EMPATHYEMPATHY�� PLAYPLAY�� MEANINGMEANING
Not JustNot Just……
�� FunctionFunction�� ArgumentArgument�� FocusFocus�� LogicLogic�� SeriousnessSeriousness�� AccummulationAccummulation
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Product with Six aptitudesProduct with Six aptitudes
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We need to be teaching how to We need to be teaching how to think with the WHOLE MIND!think with the WHOLE MIND!
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Mastering the skill of conceptualMastering the skill of conceptual--age workerage worker
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Design SenseDesign Sense
http://pmr.uoregon.edu/current-uo-news/archive/2008/march/current-uo-news/archive/2008/march/march-images/ford.jsma.07.jpghttp://qfichennai.files.wordpress.com/2008/06/16-c.jpghttp://www.liquidleadart.com/images/classes1-LG.jpghttp://www.rttg.org/b2b/pics/Crystal_Plane_Craft.jpg
Joint art programs
Assess not just Content, but also appearance
Become visual literate
Try to use image to solve problems and communicate
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Story telling abilitiesStory telling abilitiesWhen writing, try to use narrative voice “the persona telling the story”
http://madinkbeard.com/blog/wp-content/images/yukiko1.jpghttp://velveteenrabbi.blogs.com/blog/files/cat-dog.jpghttp://thebackquarteracre.blogspot.com/2008_06_01_archive.htmlhttp://best.me.berkeley.edu/~lora/images/process_photos/ses_storyboard.jphttp://www.nationmaster.com/encyclopedia/Design-comics
Learning speaking skill along with multimedia presentation creation
Werner Vogels, Amazon.Com CTO
Learn storyboarding as a skill
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Symphony : Synthesis AbilitiesSymphony : Synthesis AbilitiesJoint Cross Discipline Projects
Applied your skills and conceptsTo the real problems
http://www.manatee.k12.fl.us/sites/elementary/ballard/Art%20Museum/Europe/Rennaisance/daVinci-%20machine.jpghttp://farm4.static.flickr.com/3171/2290679982_1eaafcaf2b.jpg?v=0
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Empathy : Feeling for othersEmpathy : Feeling for others
Use web to find literature about people from other cultures and socio-economics groups
http://www.jheat.terengganu.gov.my/galeri/jheat%20gotong%20royong%202.jpghttp://www.cvms.org/uploads/images/elem%2010-16-06%20059.jpg
Grab service learning and volunteer opportunities
Join collaborativegroup projects
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Play : Sense of HumorPlay : Sense of Humor
http://www.stocksy.co.uk/images/475/Sim-City-2000.pnghttp://secondlife.comhttp://www.travellersworldwide.com/Images2000/photos-australia/sports/athletics/aus-athletics-1.jpghttp://rillusion.wordpress.com/2008/02/12/
Play game, such as simulations Play game, such as simulations And Multi Players GamesAnd Multi Players Games
Joint varieties of sports, athletics, and Joint varieties of sports, athletics, and other psychical activities , Not Just other psychical activities , Not Just Computers!Computers!
Access humor site Access humor site on the webon the web
Joint participatory music Joint participatory music classes that include classes that include music compositionmusic composition
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MeaningMeaning
Use the web to find information on Use the web to find information on comparative religion, myth, legend comparative religion, myth, legend
Learn ethical behaviors as part of Learn ethical behaviors as part of every projects every projects
Read this book and Read this book and other books with the other books with the same subjectsame subject
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The Four Generations in 100 yearsThe Four Generations in 100 years
<1946
1946-1964
1964-1980>1980
From “close” to “open” environment:• Society• Communication • Market• Mind• Behavior• Value
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Generation CharacteristicsGeneration Characteristics ����� � ����� �!�"#$%!�"#$%
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Worlds and Environment of the GenerationWorlds and Environment of the Generation
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XersXers Generation ’65 Generation ’65 –– ’80 : Relationship with information’80 : Relationship with information
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Source: Thoughts on D
igital Media, S
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Millennial : Relationship With InformationMillennial : Relationship With InformationChallenge : How to Filter Information Challenge : How to Filter Information -- UsatorUsator
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Millennial =New Digital NativeMillennial =New Digital Native
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From some one From some one BlogBlog(Teacher Voice)(Teacher Voice)
hfsconversations.blogspot.comhfsconversations.blogspot.com
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Change !Change !
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Era Digital Era Digital perluperlu BudayaBudaya DIGITALDIGITAL//������=�����$����������=�����$���� �����������=�������������������������=����������������
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learnwith technology
the way students
livewith technology
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the technology toolbox
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the technology toolbox: blogs
personalreflection
seekingfeedback
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the technology toolbox: wikis
collaborativeknowledge building
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GudangGudang IlmuIlmu : : WikipediaWikipedia�� ����$��������$���� �������������������$����������$��� �������������������� � $��&������� � $��&��������� ���� �� �������������������� � &��� � &��������� ������� �����������������������;�������;������������������� �������$����������$���������������&����&���� �������������������� ������$������$��������������������%%&�����&�������&����&�� ������$������$����$�������$����������$����������$����� �������� ������ ��$������$����!������!������
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the technology toolbox: social networking
making connections
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the technology toolbox: multimedia
expressingcreativity
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Mau Mau CariCari InformasiInformasi ApaApa AjaAja : Google: Google
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BisnisBisnis : Google: Google
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Games as Learning Tools : BenefitGames as Learning Tools : Benefit
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ATHG InternetATHG Internet
INTERNETINTERNET
•Penyebaran Ideologi•Infiltrasi Opini Desktruktif
IPOL
•Pembajakan terhadap HAKI•Penguasaan Informasi Bisnisoleh Pihak Asing
•Penguasaan Pasar Lokal olehPihak Asing
•US Centric Network
EKONOMI
•Infiltrasi Budaya Bebas•Informasi yang tdkBertanggung Jawab
•Penyerangan Privacy
SOSBUD
•Serangan/Perusakan terhadapAset dan Informasi Strategis•Penyebaran SARA•Computer Crime
HANKAM
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3G :3G :
Gambling
Games
Girls
• 3G Gaming marketplaceby 2006: $16 BillionSource: 3G.co.uk, Feb. 2003
SisiSisi GelapGelap TITI
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AntisipasiAntisipasi ATHG Internet : ATHG Internet : Online Safety Guide Online Safety Guide �� ����� �����+��5���+��5��� ��������>>����<$���5������<$���5������������ ���������� ���������� ����������������������������BB� ��� ��CC������������ ����������==����������������5���&5���&�� ���� �� $����$����
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AntisipasiAntisipasi ATHG Internet : Online Safety TipsATHG Internet : Online Safety Tips
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Personal Info Safety TipsPersonal Info Safety Tips
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The 21The 21stst Century StudentCentury Student
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Millennial wants to learn…Millennial wants to learn…
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Learning With Fun…exampleLearning With Fun…example
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Creative Industry PotentialCreative Industry Potential
Knowledge-Creative
Skilled Worker
Labor Intensive 1,000,000 People for 100 Industries
10,000 People for 100 Industries
1 People for 1/more Industry
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In Search of Creative In Search of Creative EnterpreneurEnterpreneur……���������������������$������������$���������������
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They’re creative because they’re differentThey’re creative because they’re different, not that , not that they’re different because they’re creative…they’re different because they’re creative…
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The ICT Based Creative Industry in IndonesiaThe ICT Based Creative Industry in Indonesia
• Indonesia local game production
• Winner of Asia-Pacific ICTAward
Interactive Games News Portals
…………..and many more
Leo Dance – Leo Snack (Garuda Food)
TNT Drive Game – TNT Logistics
• All games developed by A-Box Activities Games, Jakarta• Founded in Jakarta, 2007, focused on developing Advergame
Interactive Advertising
Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009
Business Software
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OutlineOutline
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Indigo Indigo IInitiativesnitiatives
�� InisiatifInisiatif terpaduterpadu Telkom Group Telkom Group untukuntuk mendukungmendukungindustriindustri & & komunitaskomunitas kreatifkreatif yang yang sehatsehat didi IndonesiaIndonesia
�� Indigo (Indigo (Indonesia Digital CommunIndonesia Digital Communityity))�� MendorongMendorong ““ValuetainmentValuetainment CreativityCreativity””
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Indigo PurposesIndigo PurposesGiving People The FreedomGiving People The Freedom
Pleasant Environment
to Communicate and Shareto Communicate and Share
to Learn and Growto Learn and Grow
to Create and Innovateto Create and Innovate
to Work Hard and Funto Work Hard and Fun
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Indigo ActivityIndigo Activity
PROMOTION
PRODUCTIONDISTRIBUTION
EDUCATION
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Indigo ImplementationIndigo ImplementationGiving People Freedom to…….Giving People Freedom to…….
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Indigo EducationIndigo Education3�������+�����
kompetisi cipta karya musik
seminar industri kreatif
game competition
edukasi Internet & aplikasinya
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Digital Asset Management
Digital Content & Applications
Digital Payment
TheThe InfrastructureInfrastructure
Broadband & BroadcastBroadband & Broadcast
Digital Asset Management
copyrightprotection
portaldirectoryservices
mediaserver
Digital Content & Applications
Game Education Music Animation Schools Govt SMEs
Digital Payment
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Merci���<��
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Danke
Japanese
English
French
Russian
GermanItalian
Spanish
Brazilian Portuguese
Arabic
Terima Kasih
Thank You
Traditional Chinese
Thai
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HP With CameraHP With Camera
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Internet Internet SehatSehat