Saturday, June 23, 2012

&

Sunday, June 24, 2012

HISTORIC PENNSYLVANIA

AVENUE Food, Family, Fun,

and Music!

Safeway BBQ Battle on Facebook!

What We Shared with our Facebook Fans!Relevant information from our sponsors and products.

Quotes on food, barbecue, summer traditions, Washington, DC and other relevant information.

Event information including how to purchase tickets, band performances, and participating vendors.

Safeway BBQ Battle on Facebook!

What They Shared with us! Feedback from the event!

Questions and comments

Recommendations of the event to others!

Safeway BBQ Battle on Twitter!

We Tweeted… Relevant information from our sponsors and their products

Quotes on food, barbecue, summer traditions, Washington, DC and other relevant information.

Event information including how to purchase tickets, band performances, and participating vendors.

Daily Dinner Time Recipes!

Frequent Interaction with Vendors, Fans of BBQ, Area Residents, and the overall BBQ Battle Community!

Safeway BBQ Battle on Twitter!Dinner Time Recipes!

Our Dinner Time RecipesFeatured our sponsors’ recommendations!

Featured our restaurants’ recommendations!

Featured recipes we’d found around the web!

Were posted at 4 PM in time for families to make dinner preparations!

Safeway BBQ Battle on Comcast!Our Television Ad appeared on Comcast television. Here’s what millions of Comcast subscribers in the Washington DC Metropolitan area saw:

Click here to view!

CLICK TO VIEW!

Safeway BBQ Battle on Fox News!

Click here to view! CLICK TO VIEW!

Safeway BBQ Battle in the News!Prior to and after the event, the media had a lot to say about the 20th anniversary of the Safeway Barbecue Battle. Here’s just a few!!

“The food [in the sampling pavillion] was worth the wait… I collected tons of free goodies! .. I’m looking forward to coming back next year.”

“One of the great things about this competition is due to its amazing location (smack dab in the middle of Pennsylvania Ave...White House in one direction and U.S. Capitol in the other) it has the ability to bring in a lot of people that would otherwise never go to a BBQ Competition and capture the imagination of someone that just likes BBQ from time to time, and turns them into an aspiring BBQ aficionado, judge, or competition cook.”

- American University Ambassadors

- Beltway BBQ

Last year, CNN named the Battle one of the nation’s “five can’t-miss summer festivals.”… The Battle has attracted some top competitors and last year was named one of “America’s Best BBQ Competitions” by Saveur magazine.

- The Washington Post

A full weekend of delicious barbecue and tasty treats, a variety of food samples, plus cooking demonstrations by celebrity chefs and cookbook authors on the Safeway Demonstration Stage.

- Eater DC

Safeway BBQ Battle in the Radio!The 20th Anniversary of the Safeway Barbecue Battle was guaranteed to be a success; we dominated the airwaves! Click the station to hear

the ad!

Program 1 and 4

Program Page 2 and 3

Safeway Store Promotions!

Parking Lot

EventsEvent Kick-

OffsMD | VA | DC

In-Store Samplin

g20 High-

Volume Stores

Themed Sampling

In-Store Promoti

onISN Radio |

Shelf-Talkers

POS Register Displays

In-Store DisplayCross

Promotions

Division Wide

Your Featured Product! •Featured in Safeways throughout the Region!•Purchasing 2 products guaranteed free adult admission!

Featured Safeway Product!

Brochures in Every Metro! (Page 1)

Brochures in Every Metro! (Page 2)

Your Products Were EVERYWHERE!

• Throughout the WMATA System spanning Northern Virginia, Maryland, and Washington, DC

• Throughout the Eastern Division of Safeway Stores

• Throughout the BBQ Battle event itself in the official BBQ Battle Program

• Through Social Media on Facebook and Twitter!

THANK YOU for your participation! You and your product helped make

the event successful!