Leading and Inspiring a New Safety Revolution

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What if we could LEAD and INSPIRE people to like, follow, trust and buy from us on the basis that they believe what we believe?

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The Golden Circle

WHY

HOWWHAT

People don’t buy WHAT we do they buy WHY we do it

Do business with those who believe what we believe

Feelings like trust & loyalty and buying decisions at the WHY (gut) level

WHY are we in business?

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(What’s Our Purpose, Cause, Belief?)

We believe in the Value of Keeping People Safe “We Do Whatever it Takes to Keep You Safe”

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“We have the awesome ability to impact the lives of people, their children, families, friends and

future generations by keeping them safe and accident free.”

“The Wonderful Life Effect”

We’re NOT Brain Surgeons

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We’re Safety Surgeons!

Safety Surgeons: Cutting Out Unnecessary ER visits & Surgeries

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Safety Surgeons: Cutting Out Premature Funeral Appearances

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Safety Surgeons: Cutting Out The Need for Injury Capitalists

What if we believed and inspired others to believe that “SAFETY ROCKS!”

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Let’s think different and start a campaign that challenges the status quo and inspires people to believe that it’s cool to be safe and perform like a Safety Rock Star!

Let’s also make our customers feel like Safety Rock Stars! Share the belief that “Safety Rocks” and that what they do really matters.

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“People will forget what you said, people will forget what you did, but people will never

forget how you made them feel.”

If customers believe that “Safety Rocks” and we make them feel like “Safety Rock Stars”…

They’ll become trusted loyal followers of our rockin’ safety revolution and will rock our revenues!

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Shared Belief “Feel Good”

WHY

Let’s Create a National“SAFETY ROCKS!” Campaign

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National Co-op Sponsored Ads like… “This is Jon Bon Jovi telling you there are no

shortcuts on the road to music success, just like there are no shortcuts on the road to safety. Be a Safety Rock Star and play it safe at work, home, or play. Your BIGGEST FANS want you to ‘rock on’ for a long, long time. SAFETY ROCKS!!!”

This message brought to you by DiVal Safety and our sponsors:

Let’s Create a National“SAFETY ROCKS!” Campaign

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National Co-op Sponsored Ads like… “This is Ivan Doroschuk telling you there are no

shortcuts on the road to music success, just like there are no shortcuts on the road to safety. Be a Safety Rock Star and play it safe at work, home, or play. Your BIGGEST FANS want you to ‘rock on’ for a long, long time. SAFETY ROCKS!!!”

This message brought to you by DiVal Safety and our sponsors:

Let’s Create a National AnnualDiVal “SAFETY ROCK STAR” Award

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Publicize across Email & Social Network Channels

Distribute “Top Workplaces-like” Survey via email and Social Media channels to nominate and vote on individual and company WINNERS.

Let’s Create a National AnnualDiVal “SAFETY ROCK STAR” Award

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DiVal “Safety Rock Star” Award (MTV or Emmy-like)

Awarded at our Annual Safety Summit

Presented by Dale (DiVal’s Anthony Robbins) and a Rock Star celebrity

Let’s Create“Silver, Gold, Platinum & Double Platinum Safety Record” Awards

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Similar concept to SILVER, GOLD, PLATINUM and DOUBLE PLATINUM RECORDS but awarded based on #’s of Consecutive Accident Free Days Recorded.

Let’s Think ‘Out of the Box’A “SAFETY ROCKS!” Delivery Box

“Prize Inside” Promo

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Use “Rock-n-Roll” themed items that communicate both physically and verbally that “Safety Rocks”, they “Rock” or that they are a “Safety Rock Star”

In Summary

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Get people to think & believe as we do that “Safety Rocks!”

Life is the stage for all Safety Rock Stars to give their BEST performance each and every day!

WHY? Do it for their BIGGEST FANS who want and need them to “rock on” for a long, long time!

Leading and InspiringA New “Safety Rocks” Revolution

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