Ad No. DTCi-6001Project Horizon

DTC – PosterBleed: 17.25"w x 22.25"h

Trim: 17"w x 22"hSafety: 16"w x 21"h

JWT, NY 2006Job No. DB-NSX-268422

A/D: Meg KerwickA/E: Javier Morales

P/M: Eric BrooksEPS# 60136

Quark FileCYAN MAG YELLOW BLACK PMS 4515 PMS 4645

Bleed: 17.25"

Ble

ed:2

2.25

"

Trim: 17"

Trim

:22"

Safety: 16"

Saf

ety:

21"

WORLD DIAMOND COUNCIL IN ALLIANCE WITH THE

FOLLOWING U.S. ORGANIZATIONS:

JEWELERS VIGILANCE COMMITTEE, JEWELERS OF

AMERICA, AMERICAN GEM SOCIETY, MANUFACTURING

JEWELERS & SUPPLIERS OF AMERICA, DIAMOND

DEALERS CLUB, DIAMOND MANUFACTURERS &

IMPORTERS ASSOCIATION OF AMERICA, JEWELRY

INFORMATION CENTER

CONFLICT DIAMONDS: READY FOR THE HARDEST QUESTIONSYOUR CUSTOMERS WILL ASK?Customers may ask you difficult questions such as:• Are your diamonds conflict free?• Can you provide proof that these diamonds are conflict free?

THE KIMBERLEY PROCESS AND THE SYSTEM OF WARRANTIES PROVIDE ANSWERS.

ENSURING A CONFLICT-FREE DIAMOND INDUSTRY

MINING EXPORT RETAILIMPORT MANUFACTURING

KIMBERLEY PROCESS (KP) CERTIFICATIONRough diamonds traded between KP countries are

transported in a tamper-resistant container and

accompanied by a government-validated KP Certificate.

SYSTEM OF WARRANTIES (SoW) ASSURANCEOnce imported and ready to be traded, a written statement

must accompany all invoices guaranteeing that the diamonds

or diamond jewelry being sold are from legitimate sources.

IWhat are conflict diamonds?

Diamonds which are illegally traded to fund conflict.

The term was coined in the late 1990s when rebels

in some African countries used diamonds to fund

movements against legitimate governments. When

the problem was at its height, conflict diamonds

accounted for only 4% of the world’s diamond

supply. Today, they account for considerably less

than 1%.

IWhat has been done about conflict diamonds?

(Refer to above diagram)

The diamond industry, governments, the United Nations

and non-governmental organizations adopted the

Kimberley Process Certification System (Nov. 2002) to

stem the trade in conflict diamonds. The SoW was put in

place to assure only legitimately sourced diamonds are

traded. Today over 99% of the world’s diamond supply is

certified to be from sources that are free from conflict.

IWhat should you do?

– Educate yourself about the issue and know

the facts. Go to www.diamondfacts.org

for more information.

– Ensure you know what your organization’s

policy is on conflict diamonds.

– Prepare yourself for the difficult questions.

DOC: 60136_Poster.qxd AD#: DTCi-6001 EPS #: 60136 JOB#: DB-NSX-268422

BLEED: 17.25" x 22.25" TRIM: 17" x 22" SAFETY: 16" x 21" GUTTER:

OPERATOR: mike_dhirani PREV OP: nc PROOF#: 8 PAGE#: 1

SAVED: 7/18/06 - 2:02 PM PRINTED: 7/18/06 - 2:31 PM

DOC PATH: EPS_PRODUCTION:Production:EPS_PROD_MECHANICALS:2006:07 WIP July 06-1:DTC:Project Horizon –

RMG:60136_Poster:60136_Collected_Files:60136_Poster.qxd

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Quark File Printed @ 55%