S. A. F. E.Safety Assured For Everyone

COMMUNITY

Creating a Safe CommunityPresented by:

Ellis Park’s “Dream Team” & LUV InstituteAugust 12, 2016

“S.A.F.E. Dream Team”N’Kote BetheaMrs. Debra EarlNina IngramJonathan JacksonTodd RobinsonAaliyah Sims

Ellis ParkTeam Members

Community is a group of people living in the same place or having a particular characteristic in common. .. a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.Safe means protection from or not exposed to danger or risk; not likely to be harmed or lost…uninjured; with no harm done (Google, 2016).

Creating a Safe Community

Motto and Slogan“There is Unity in the Community”

Our Mission:To spread the message of unity throughout our community.Our Purpose:To provide an efficient cost-effective product that can assist in promoting a safe community, and can be used by all age groups.

Ellis ParkBusiness and Marketing Plan

Proposed ProductOur proposed product is a customized and embossed lanyard featuring our acronym S.A.F.E. (Safety Assured For Everyone). Our bright-colored lanyard will include LUV Institute’s logo & trademark tree, and the product includes an attached metal whistle.

Ellis ParkAaliyah Sims

Product►Retail Price: $5.00

Point of Purchase►Cash Transactions►The Square (credit and debit cards)►PayPal►Checks are not accepted

Ellis ParkTodd Robinson

What will we Charge?How will you Pay?

Other Ventures:EventsCarnivalsTaste of S.A.F.E.Bake OffS.A.F.E. ARAMA

TrainingTrauma TrainingBusiness and Career Training

Ellis ParkTodd Robinson

Advertising►Social Media: Facebook, Twitter, Instagram, Snapchat►Mass Text Messaging►Public Service Announcements: Radio, Television, Print Media►Posters & Flyers: Distributed throughout the community, churches, libraries►Sunday Church Announcements►Our S.A.F.E. website or via LUV Institute’s website►CAPS (Chicago Alternative Policing Strategy) Meetings►Vinyl Display Banners

Ellis ParkN’Kote Bethea

Referrals Encouraged by:►Providing quantity/group discounts►Promotional Merchandise sent to Radio, Television and Print Media Outlets(sample product sent to accompany public service announcements) Our product is situated in Social Responsibility via:►Product Logo: S.A.F.E. (Safety Assure For Everyone)►Product Motto: There is Unity in the Community►Product, Logo, and Motto: Advocates for a safe communityDirect Competition:►Any organization promoting similar message and platform

Ellis ParkN’Kote Bethea

Indirect Competition:►Any organization selling similar merchandise at a lower priceSWOT Analysis:►Strengths: Our greatest strength is our message S.A.F.E Community►Weaknesses: Lack of faith and/or true belief in our mission and goal►Opportunities: Myriad of opportunities such as business and career training, employment, education, fun activities, community engagement, trauma training, distress and trauma alerts►Threats/Challenges: Fear to get involved and lack of funds

Ellis ParkJonathan Jackson

Ellis ParkJonathan Jackson

►Our retail pricing strategy: a minimum of 75% markup to cost►Our sales strategy: promote our product through various forms of advertisement, direct and online sales►Product packaging is not applicable.

Recap►Social Media: Facebook, Twitter, Instagram, Snapchat►Mass Text Messaging►Public Service Announcements: Radio, Television, Print Media►Posters & Flyers: Distributed throughout the community, churches, libraries►Sunday Church Announcements►Our S.A.F.E. website or via LUV Institute’s website►CAPS (Chicago Alternative Policing Strategy) Meetings►Vinyl Display Banners

Ellis ParkNina Ingram

Layard with Whistle 500 pieces 1000 pieces

Lanyard 

$820 $660

Whistle 

$235 $470

Subtotal 

$1,055 $1,130

Setup and Shipping Costs 

$95 $70

Grand Total $1,150 $1,200

Cost Per Unit 

$2.30 $1.20

@ $5.oo Retail Profit per unit $2.70 Profit per unit $3.80

Cost Comparison Chart & ProfitNina Ingram

Ellis ParkAaliyah Sims

S.A.F.E. Revenue Distribution

►50% of proceeds will go towards purchasing and selling additional product

►25% will go towards training sessions and other services for the community

►25% will go towards conducting future S.A.F.E. community events

►Cooking competitions: participants or venders will pay a participatory fee but unlimited sells►S.A.F.E. Community Mobile Stores: similar to corner stores►SAFE-O-Rama: vendor booths for venders, including but not limited to food and other products►S.A.F.E. Club Parties►Talent Shows►Game Night►S.A.F.E. Community “Think Tank: Webinar on our website►S.A.F.E. Community Events linked to website & social media pages

Ellis ParkAaliyah Sims

S.A.F.E. Community Events

S. A. F. E. Safety Assure For Everyone

Community

“There is Unity in Community”

Thank You