Safe internetbanking presentation European Cyber Security Month 30.09.2016
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Safe internetbanking by Febelfin The story behind our campaigns Cyber Security Month Kick-off Event 30/09/2016 Wien De Geyter – Secretary General
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Transcript of Safe internetbanking presentation European Cyber Security Month 30.09.2016
Safe internetbanking by Febelfin
The story behind our campaigns
Cyber Security Month Kick-off Event 30/09/2016
Wien De Geyter – Secretary General
Cyber Security Month Kick-off Event 30/09/2016
Who is Febelfin?
We represent 260 members, by:
- defining positions- lobbying- providing info, counsel & training- communicating
5 years of campaign
Cyber Security Month Kick-off Event 30/09/2016
Amazing Mindreader
See how easily freaks can take over your life
If you have some doubts, you’d
better stop
Cyber Security Month Kick-off Event 30/09/2016
2013:1,772 fraud cases
2012:1,003 fraud cases
2011:94 fraud cases
2010:1 fraud case
Why?
Cyber Security Month Kick-off Event 30/09/2016
Your entire life is online & might be used against you…
Amazing Mindreader
Amazing Mindreader
Cyber Security Month Kick-off Event 30/09/2016
YouTube campaign
Launched in September
2012
+Many awards
Target group: 45-66
Goal: creating awareness about the danger of sharing information on the internet
Cyber Security Month Kick-off Event 30/09/2016
Your life might be taken over!
See how easily freaks can take over your life
See how easily freaks can take over your life
Cyber Security Month Kick-off Event 30/09/2016
YouTube campaign
Launched in July 2013
Best campaign of 2013 (European
Excellence Awards)
Target group: 45-66
Message of general interest
on TV
Launched in October 2013
Reach: 50% of BE population
Target group: youngsters,
elder people, families
Goal: creating awareness about the danger of phishing
Cyber Security Month Kick-off Event 30/09/2016
If you have some doubts, you’d better stop
If you have some doubts, you’d better stop
Cyber Security Month Kick-off Event 30/09/2016
Message of general
interest on TV
Launched in August 2014
Reach: 50% of Belgian
population
Target group: youngsters, elder people, families
Bannering Launched in August 2014
Visible in bank branches, on ATM’s, on website banks,…
Focus on phishing: from awareness to action
Cyber Security Month Kick-off Event 30/09/2016
2013: 1,772 fraud cases
2014: 277 fraud cases
2015: 283 fraud cases
Result: a shut down of number of fraud cases
Cyber Security Month Kick-off Event 30/09/2016
• Silver Effie Award• Consumer Insight Award
Cyber Security Month Kick-off Event 30/09/2016
We go for zero
www.safeinternetbanking.be
Febelfin vzw/asblBelgian Financial Sector
Federationwww.febelfin.be
