sälj iFramtiden, 2012-10-04
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sälj
iFramtiden
Hydroscand, Elite Marina Tower i Nacka, 2012-10-04
@RichardGatarski
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pappa (milton & nellie)
ek. dr. (marknadsföring)
entreprenör, inspiratör, provocateur
Richard Gatarski
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strukturen
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målet
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ambitionen
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rödbetan
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fokus
smart devices
gamification
crowdfunding
social media
connected implants
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bara
förstå
kändisar ovajaåttillmidda
inte
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varför?
mänskligt
kul
populärt
nyttigt
effektivt
lärorikt
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skilj på
professionellt personligt
privat
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dela mera
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buzzigt
translucent
transparent
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framtiden
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danah boyd @ sxsw 2010
For the parents and educators in
the room [...] The worst thing you
can do is start a sentence with
"back in my day.“
Back in your day doesn't matter.
What does matter is that you care
and that you too are trying to figure
out how to make sense of an ever-
changing environment,
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blivande gymnasister
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u?
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om er
19
17
4
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överallt
hemsida
allt mindre
intressant
destinationswebb
social webbnärvaro versus
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3ShopLive
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antag att
bildade
uppkopplade
konversanta
vi kunder / medborgare / konsumenter är
vi vet mer än jag!
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towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
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kunskap
hydroscand?
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inte LitE
theconversationprism.com
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insiktsnivå
erfaren hört om aningslös
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faq
ska man ge sig in i det där [bloggandet]?
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Do you have a profile on facebook?
No - I have real friends - don't need virtual ones
I don't have one. I don't even know exactly what it is
facebook, more than 40 million active users
konverserar vi?
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facebook friends
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social graf
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affärsfokus
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leveraging networks
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TAT
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vilken sport?
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>15 000 000 aktiva, >200 länder
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från spelutvecklare
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what was hacked?
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design elements
gamification
to enhance none game contexts
use game
thinking mechanics
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mer än poäng
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gamified service
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bortom säljtävlingar
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när katta…
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tvspelifierat
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några råd
1. lyssna varsamt
2. dela med dig och andra
3. stöd andras konversationer
4. skapa egna kunskapande medier
göra nytt
börja våga att
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konversera?
RichardGatarski.com