· PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product...
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store.sadhna.org | www.sadhna.org
Your One Stop Shop For Everything Your One Stop Shop For Everything
SadhnaA Womens Handicraft EnterpriseA Womens Handicraft Enterprise
RADT ER I O
A RF G
D A
L NR IZO AW TINO
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SadhnaC/o Seva Mandir, Old FatehpuraUdaipur - 313 004, RajasthanPh: +91 294 2454655Fax: + 91 294 2450947Email: [email protected]: www.sadhna.orgstore.sadhna.org
City ShowroomJagdish Temple Road,Kasaron Ki Ole,Udaipur, RajasthanPh: +91 294 2417454
Delwara CFCNear Devi Garh Hotel GateNational Highway 8Delwara, RajsamandPh: + 91 0295 32893030
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OUR STORYIn 1988, a project was implemented by seva mandir, Udaipur district in Rajasthan initiated a project under its women and child development program. The objective behind this new initiative was income generation; to h e l p t h e r u ra l w o m e n i n t h e r e g i o n supplement their incomes by means of handicraft. The first project was started with a small groups of 15 women; the training consisted of applique and embroidery skills. Today, after nearly 24 years, the initiative has grown into a large artisan owned enterprise with around 700 artisan members. Sadhna, was registered as an independent body in 2004 and continues to provide livelihood opportunities to women in the rural, and low economic urban areas of Udaipur.The artisan members of Sadhna, contribute towards the organization's decision making and are partners in sharing the surplus generates by the enterprise. They are also enrolled in several welfare and saving programs, which supports them in securing their present and the future. Sadhna works with an administrative team of 30 employees, and artisans are spread across 16 locations within a radius of 70 kilometers from Udaipur.
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OBJECTIVEThe foundation of the enterprise is Sadhna's commitment to empowering women, both economically and socially and enhancing their self esteem. Making its artisan members self sustainable and to give them access control over a significant financial and social resource, a status in their family and society.
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HANDWORK
In the context of sewing, an appliqué refers to a needlework technique in which patterns or r e p r e s e n t a t i o n a l s c e n e s a r e created by the attachment of smaller pieces of fabric to a larger piece of contrasting colour or texture.Similarly, Tanka is a form of running stitch that our artisans h a v e p e r f e c t e d a n d c r e a t e beautiful embroideries on various textiles out of it.
APPLIQUE & TANKA
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DESIGN & INNOVATIONSadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and improvisations to be abl to provide our customers with unique handmade products. Sadhna periodically invests in activities such as skill and design development, whick helps create fresh ideas and keeps Sadhna’s products updated with t h e c u r r e n t m a r k e t t r e n d s a n d customer demands.
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AWARDS & ACHIEVEMENTS ICICT Award for Social Enterprise of the year 2015
Won South Asia ENGO Challenge for Best NGO 2014
Member of WORLD FAIR TRADE ORGANIZATION (WFTO) 2012
Anita Yadav, the youngest artisan of Sadhna
was awarded KAMLA DEVI PURASKAAR 2012
by Delhi Craft concil for her tanka and
applique work skills in the year
Winner of the grants at a competition 2011
2011 India Development Market Place.
programme of World Bank & IFC.
National winner 2011
Community Owned Enterprise awarded
by Citi Micro Enterprenur
Won the Seal of Excellence by UNESCO for the handicrafts:
Traditional handmade pouches 2008
Handicrafted applique sarees 2008
Applique and Tanka Quilts 2006
CITI MICRO ENTREPRENEUR AWARDS
2011 INDA
DEVELOPMENT
MARKETPLACE
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Sarees
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Mens Wear
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HOMEFURNISHING
HOME FURNISHING
CORPORATEGIFTSCORPORATEGIFTS
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A Women's Handicraft EnterpriseA Women's Handicraft Enterprise
For the Women For the Women
By the Women By the Women
Of the WomenOf the Women
A Women's Handicraft Enterprise
For the Women
By the Women
Of the Women
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Sadhna StoreFatehpura
Sadhna StoreJagdish Chowk
UdaipurMap
UdaipurMap