Sada Website 2016 Final
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Transcript of Sada Website 2016 Final
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8/20/2019 Sada Website 2016 Final
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www.strongpointmarketing.com
1
Methodology
Survey Execution
A random sample web-based survey of 500 respondents was executed between December 17, 2015and January 4, 2016 in the area including all of Pima, Yuma, Cochise and Santa Cruz counties as well asthose areas of Pinal County that could be considered part of the general Tucson area (Pinal County zipcodes 85245, 85618, 85619, 85623, 85631, 85658, 85737).
In addition, an intercept-based survey of 103 respondents was executed between January 6 – 16, 2016in areas adjacent to Davis-Monthan Air Force Base and Tucson International Airport in order to ensure
a more robust sub-sample of those living closest to either of the areas that house aircraft in theTucson region (respondents were screened with both a zip code and “major cross-streets” question).
Sample Size and Error
The total survey sample size is 603, with an associated margin of error = +/- 4% for questions asked bythe entire sample.
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Issue of Importance to Southern Arizona
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Education and work force development received the most “Extremely important.” Job
creation and economic development received the most combined importance with
87.5% listing it “Very…” or “Extremely important.” These were also the top two in 2014.
51.1%
50.4%
50.1%
49.4%
48.5%
46.6%
41.9%
35.7%
29.1%
35.7%
37.1%
34.8%
36.7%
28.7%
33.2%
37.9%
44.1%
40.9%
12.4%
11.8%
14.4%
12.4%
17.9%
15.4%
16.9%
17.4%
26.2%
0% 20% 40% 60% 80% 100%
Education and work force development
Job creation and economic development
Environment and water management
Healthcare
Immigration
Our military/keeping local military bases open
Government leadership
Infrastructure and transportation
Land use and planning
Extremely important Very important Somewhat important Not at all important
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Military Installation Awareness
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Davis-Monthan and Ft. Huachuca dominate regional awareness, while awareness of the
162nd Fighter Wing and Yuma Proving Ground has increased 5.8% and 3.1% from 2014.
92.2%
83.7%
54.9%
50.1%
46.3%
39.8%
6.6%
0% 25% 50% 75% 100%
Davis-Monthan Air Force Base
Ft. Huachuca
162nd Fighter Wing stationed at Tucson
International Airport
Yuma Proving Ground
Marine Corps Air Station Yuma
Barry M. Goldwater Range
Carlisle Air Force Base
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Military Installation Awareness by Region
4
Generally, awareness of military installations has remained consistent across surveys.
84%
40%
98%
51%
40%
28%
97%
59%
85%
48%44%
41%
31%
16%
38%
91%
97%
44%
0%
20%
40%
60%
80%
100%
Davis-Monthan Air
Force Base
162nd Fighter Wing
stationed at Tucson
International Airport
Ft. Huachuca Yuma Proving Ground Marine Corps Air
Station Yuma
Barry M. Goldwater
Range
Cochise/Santa Cruz Pima/Pinal Yuma
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Level of Support for Military Installations in Southern Arizona
5
A vast majority of respondents (92.7%) have at least moderate support and 76.8% have at
least strong support for military installations in southern Arizona. This is slightly higher
than 2014 by 1.1% and 1.5% respectively.
Very strong
support, 50.2%Strong support,
26.6%
Moderate
support, 15.9%
Little support,
5.4%
Do not support
at all, 2.0%
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Support for Military Installations Close to DM/162nd
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For those close to the base, support is still high, with 92% at least moderately supportive,
and 73.2% at least strongly in support. This is almost identical to 2014 respondents
with 92% and 74% from the previous survey.
Very strong
support, 50.7%
Strong support,
22.5%
Moderate
support, 18.8%
Little support,
5.6%
Do not support
at all, 2.3%
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Support for Military Installations (Age, Gender, Time)
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Overall support is still high among each group, with strongest support among individuals
age 65+, men, and those that have lived in Southern Arizona more than 6 years. The
major change from 2014 is an increase in support from those in the region over 6 years.
66.9%
54.5%
80.8%76.9%
83.2%
72.0%
81.8%
69.2%
78.6%
39.0%36.4%
57.6%
50.3%55.7%
46.6%
54.0%
41.9%
52.2%
0%
20%
40%
60%
80%
100%
Under 35 35 - 44 45 - 54 55 - 64 65+ Female Male 5 or fewer 6+
AGE GENDER YEARS
Strong + Very Strong Very Strong Overall : Strong + Very Strong (76.8%) Overall : Very Strong (50.2%)
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Support for Military Installations (Region, Ethnicity, Political, Military)
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The highest levels of support are among those who are in Yuma, non white or Hispanic,
Republicans, and those in a household with a current/former military member. This is
consistent with 2014, except in county and ethnicity.
72.1%76.3%
90.6%
77.2%72.4%
78.8%
65.8%
92.1%
71.4% 73.4%
88.0%
69.1%
48.8% 49.7%
59.4%52.1%
38.2%
50.0%
34.8%
68.9%
47.6% 46.3%
67.4%
38.5%
0%
20%
40%
60%
80%
100%
Cochise/
SC
Pima Yuma White Hispanic Other DEM REP Other IND Yes No
COUNTY ETHNICITY POLITICAL MILITARY
Strong + Very Strong Very Strong Overall : Strong + Very Strong (76.8%) Overall : Very Strong (50.2%)
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Support for Military Installations (Education, Neighborhood
Association, Household Income)
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Support is highest among those with a high school education, those who are a part of a neighborhood
association, and have a household income of more than $100,000. From 2014 support has grown
from those in a neighborhood association.
80.0%74.0%
77.1% 76.3%83.3%
73.0%
65.9%70.0%
82.3%
73.6%
82.5% 82.9%
49.6%53.4% 53.1%
44.1%
52.3%49.1%
36.5%
51.4%54.4%
48.0% 47.4%59.3%
0%
20%
40%
60%
80%
100%
HS Some
college
College
grad
Grad
school
Yes No Less than
$25k
$25k -
$35k
$35k -
$50k
$50k -
$75k
$75k -
$100k
$100k +
EDUCATION NEIGHBORHOOD ANNUAL HOUSEHOLD INCOME
Strong + Very Strong Very Strong Overall : Strong + Very Strong (76.8%) Overall : Very Strong (50.2%)
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How much do you agree with the following statements:
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87% of respondents agree that the military “ is beneficial to the local economy,” and 85%
agree that “ a strong military is important to our national defense.” The responses here
almost mirror those from 2014.
60%
65%
45%
48%
48%
46%
7%
27%
20%
39%
31%
24%
25%
11%
8%
8%
13%
14%
17%
15%
19%
2%
7%
8%
17%
5%
6%
45%
0% 20% 40% 60% 80% 100%
Having a strong military presence is beneficial to the local economy
Having a strong military presence is important to our national defense
Sothern Arizona has a strong military presence
Having a strong military presence provides a sense of pride to the localcommunity
The benefits of having a strong military presence in Southern Arizona
outweigh any issues regarding noise generated by aircraft
The benefits of having a strong military presence in Southern Arizona
outweigh any issues regarding noise generated by aircraft, even if the…
Noise coming from aircraft is disruptive and has a negative effect on my
quality of life in Southern Arizona
Completely agree Somewhat agree Neither agree/disagree Somewhat disagree Completely disagree
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How much do you agree, (those close to DM and 162nd )
11
83% agree that “…a strong military presence is beneficial to the local economy.” 78%
agreed that “Having a strong military…provides a sense of pride…” Once again, these
results are extremely similar to those from 2014.
59%
66%
50%
52%
46%
46%
9%
24%
18%
35%
26%
24%
21%
14%
10%
8%
10%
15%
21%
18%
20%
3%
5%
9%
18%
5%
7%
37%
0% 20% 40% 60% 80% 100%
Having a strong military presence is beneficial to the local economy
Having a strong military presence is important to our national
defense
Sothern Arizona has a strong military presence
Having a strong military presence provides a sense of pride to the
local community
The benefits of having a strong military presence in Southern Arizona
outweigh any issues regarding noise generated by aircraft
The benefits of having a strong military presence in Southern Arizona
outweigh any issues regarding noise generated by aircraft, even if…
Noise coming from aircraft is disruptive and has a negative effect on
my quality of life in Southern Arizona
Completely agree Somewhat agree Neither agree/disagree Somewhat disagree Completely disagree
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Support for F-35 in Southern Arizona
12
Overall support for the F-35 in southern Arizona is 76.6% (somewhat + very much in favor). Less than 1
in 10 respondents (8.4%) had a negative response to the F-35.
52.6%
24.0%
4.7% 3.7%
15.1%
0%
10%
20%
30%
40%
50%
60%
70%
Very much in favor Somewhat in favor Somewhat opposed Very much opposed No opinion
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Support for F-35 from those close to DM/162nd
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Support from those close to the base is high, but slightly lower than the general southern
Arizona respondents at 73.5%.
51.2%
22.3%
4.3% 5.7%
16.6%
0%
10%
20%
30%
40%
50%
60%
70%
Very much in favor Somewhat in favor Somewhat opposed Very much opposed No opinion