SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)

From fo lks at SaaStr Annual 2017

#learn ings

SAASTR101

http://www.perennialsys.com/

Pendo.io

THERE ARE QUITE A LOT OF SAAS PRODUCTS…BETTER CONSOLIDATE AND MAKE IT EASIER FOR YOUR CLIENTS Adriane Goetze@pendoio

SaaStr 101 by Perennial Systems


Pendo.io

BETTER FOCUS ON YOUR CUSTOMER SUCCESS THAN YOUR OWN AND YOU WILL WIN Rupert Bonham Carter@klipfolio



Pendo.io

MAKE FRIENDS WITH FELLOW SAAS COMPANIES, YOU NEED THEM TO SELL TO YOUR CLIENTS Zach Lundgreen@goGrow



Pendo.io

BETTER CREATE APIs AS SAAS PRODUCT IS NOT ABOUT YOU BUT ADDING VALUE TO ECOSYSTEM James Arcieri@IBM



Pendo.io

TREAT EVERY SINGLE CUSTOMER LIKE GOLD

Mike McCarthy@fusebill



Pendo.io

IT IS EASIER TO BUILD A SALES TEAM IN TENNESSEE. GO VOLS!

Brandon Bruce@cirrusinsight



Pendo.io

ENGAGE YOURSELF WITHIN THE SALES PROCESS WITH CUSTOMER STORIES @SalesLoft



Pendo.io

WORK WITH CUSTOMERS THAT ARE GOOD FIT. IT HELPS GROW FAST WITH MINIMAL EFFORTS @engagio



Pendo.io

DATA IS POWERFUL.

@lookerData



Pendo.io

CONTENT HELPS YOU GET QUALITY LEADS ONLY IF IT ADDS VALUE TO YOUR CUSTOMERS

@datanyze



Pendo.io

UNDERSTAND YOUR KEY SAAS METRICS TO DRIVE YOUR GROWTH

@saasoptics



Pendo.io

THE POWER OF FACE TO FACE MEETINGS HELPS BUILD RELATIONSHIP TO A HIGHER LEVEL

@GartnerDigital



Pendo.io

LEARN FROM THE EBOOKS AND BLOGS AS YOU BUILD YOUR PRODUCTS

@Zuora



Pendo.io

SHUT UP AND LISTEN TO YOUR CLIENTS. YOU WILL SELL A LOT MORE THIS WAY.

@Gong_io



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BE MORE PERSONAL WITH YOUR CUSTOMERS. IT WORKS!

@intercom



Pendo.io

WHEN YOU SEE EVERYTHING AS A PROCESS YOU BUILD TOOLS. WHEN YOU SEE IT AS A PROBLEM YOU DISRUPT THE ENTIRE INDUSTRY.Ankur Srivastava@SwarmSales



Pendo.io

BETTER WORK ON RETAINING YOUR CUSTOMERS, IT IS 5-25 TIMES EXPENSIVE TO ACQUIRE A NEW CUSTOMERAbby Hammer@churnzero



Pendo.io

PAY ATTENTION TO THE DETAILS AND DON’T SELL STUFF. MAKE BETTER CUSTOMER STORIES.

@chargebee



Pendo.io

CAPTURE THE CUSTOMER VOICE TO MAKE THE BEST POSSIBLE PRODUCT!

@MOO



Pendo.io

THE BIG THING THAT YOU NEED TO DO WHEN THE CUSTOMER SIGNS UP IS TO ENSURE THAT THEY EXPERIENCE THE AH-MOMENT RIGHT AWAY.Lloyed Lobo@BoastCapital



Pendo.io

BUILD A BRAND THAT YOUR CUSTOMERS CAN CRUSH OVER – THEY WILL BE YOUR BIGGEST ADVOCATES AND HELP YOU GROW.Paige Musto@ActOnSoftware



Pendo.io

START SMALL. DREAM BIG. DON’T BE SCARED.

Justin Lane@xactly



Pendo.io

FOCUS ON THE PROBLEMS THAT YOUR TECHNOLOGY SOLVES INSTEAD OF THE FEATURES IT OFFERS.

Kevin Blessum@DialSource



Pendo.io

COLLECTIVELY INNOVATE TO BRING CHANGE THAT BENEFITS EVERYONE IN THE INDUSTRY.

@bandwidth



Pendo.io

FOCUS ON BUILDING A STRONG PRODUCT THAT SELLS ITSELF.

Jenna Theisen@DialpadHQ



Pendo.io

SUCCESSFUL CAMPAIGNS ARE NOT THE ONES YOU PLANNED. BETTER BE CREATIVE.

Maguire Mealy@showpad



Pendo.io

USE MACHINE LEARNING.

@RiskIdent



Pendo.io

PEOPLE DON’T BUY PRODUCT, THEY BUY WHAT YOU MAKE THEM BELIEVE.

@WalkMeInc



Pendo.io

SAASTR ANNUAL IS MUST ATTEND FOR SAAS FOCUSED ORGANISATIONS TO LEARN, VALIDATE AND GROW.@SimilarWeb



Pendo.io

DON’T JUST LISTEN, ENGAGE WITH YOUR CUSTOMERS.

@mixmax



Pendo.io

BE PROACTIVE IN SUPPORTING YOUR CUSTOMERS.

@freshdesk



Pendo.io

GET THE FIRST FEW CUSTOMERS DELIGHTED TO BE SUCCESSFUL IN SAAS.

@Gliderai



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MEASURING CUSTOMER SUCCESS IS IMPERATIVE FOR SAAS BUSINESS TO GROW.

@asknicely



Pendo.io

DATA DATA DATA…

@FirstData



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HIRE THE RIGHT PEOPLE.

@Sisense



Pendo.io

FOCUS ON SHIPPING CODE FASTER.

@circleci



Pendo.io

BETTER OUR COMMUNITY THROUGH SAAS.

@Teamableme



Pendo.io

LEVERAGE INDUSTRY LEADING MARKETPLACE AND PLATFORM TO HELP SCALE AND GROW BUSINESS.

Colin Casey@partnerforce



Pendo.io

GREAT PLACE TO SHARE IDEAS AND LEARN FROM SO MANY PEOPLE AT SAASTR.

@CloudElements



Pendo.io

DATA AND AI ARE KEY FOR SAAS.

@Invis_Solutions



Pendo.io

NAIL YOUR NICHE!

@motoceo



Pendo.io

THE FIRST VALUATION IS ALWAYS OVER PRICED!

@LighterCapital



Pendo.io

THE SAAS COMMUNITY IS SMALL BUT HAS POWERFUL IMPACT

@Intacct



Pendo.io

SHARE THE RIGHT MESSAGE WITH THE RIGHT USER BASE AT THE RIGHT TIME.

@UserIQ



Pendo.io

MARKETERS NEED TO ADAPT TO THE ENGAGEMENT ECONOMY.

@marketo



Pendo.io

CREATE MORE CONVERSATIONS.

@ZoomInfo



Pendo.io

BUILD BETTER CUSTOMER RELATIONSHIP BY BEING ON PHONE WITH THEM ON A CONTINUOUS BASIS@aircall



Pendo.io

OUTAGES HAPPEN BUT HOW DO YOU RECOVER.

@leasewebusa



Pendo.io

THE BEST SALES PROFESSIONALS IN SV ARE STARTING TO THINK LIKE VCs WHEN IT COMES TO DATA AND PROSPECTING@mattermark



Pendo.io

PRODUCT DEVELOPMENT IS NOT JUST ENGINEERING – IT’S A WHOLE TEAM CONTRIBUTION

@datafoxco



Pendo.io

BEST DECISION WE MADE WAS STOPPING FREE TRIAL.

@sellsy_app



Pendo.io

KEEP SHOWING RESULTS.

@smartbookscorp



Pendo.io

FIRST UNDERSTAND YOUR CUSTOMERS AND INVEST TIME TO LEARN WHAT THEY NEED.

@algolia



Pendo.io

TAKE GOOD TIME TO BUILD THE COMPANY’S CULTURE.

@JustworksHR



Pendo.io

SAAS DOES NOT WORK WITHOUT GOOD DATA!

@LeadGenius



Pendo.io

FOCUS ON YOUR CUSTOMERS KEY BUSINESS OBJECTIVES.

@clientsuccess



Pendo.io

GATHER FEEDBACK FROM YOUR CUSTOMERS TO IMPROVE YOUR PRODUCT.

@delighted



Pendo.io

STAND OUT! IT’S NOT GOOD TO BLEND IN!

@gooddata



Pendo.io

IF YOU CAN’T MEASURE YOU CAN’T IMPROVE THAT!

@insightsquared



Hope you enjoyed the learnings…

#learnings

SAASTR101


THANK YOUPrash an t Sachd evFo l l ow me @prash an t sach devProdu c t I nn ova t i on & S t ra te gy

http://twitter.com/prashantsachdev

http://twitter.com/prashantsachdev

SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)

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Transcript of SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)