SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia
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Transcript of SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia
![Page 1: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/1.jpg)
@ezrafishman
Spheres of Diminishing LiesModeling CAC and LTV
![Page 2: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/2.jpg)
@ezrafishman
Quick Chemistry Detour
Rutherford Model
![Page 3: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/3.jpg)
@ezrafishman
Quick Chemistry Detour
Rutherford Model Bohr Model
![Page 4: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/4.jpg)
@ezrafishman
Quick Chemistry Detour
Rutherford Model Bohr Model Quantum Model
![Page 5: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/5.jpg)
@ezrafishman
Modeling CAC and LTV
![Page 6: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/6.jpg)
@ezrafishman
Modeling CAC and LTV
Simple + Full of Lies
Model 1
![Page 7: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/7.jpg)
@ezrafishman
Modeling CAC and LTV
Simple + Full of Lies
Model 1
CAC• How much did we spend in sales + marketing
this month?• How many new customers did we gain this
month?
LTV• What’s ARPC across all our customers?• What’s our churn rate (customer #) this month?• What’s our rough gross margin?
![Page 8: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/8.jpg)
@ezrafishman
Modeling CAC and LTV
Simple + Full of Lies
Model 1
Complex + Fewer Lies
Model 8
![Page 9: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/9.jpg)
@ezrafishman
Modeling CAC and LTV
Complex + Fewer Lies
Model 8
![Page 10: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/10.jpg)
@ezrafishman
Modeling CAC and LTV
Complex + Fewer Lies
Model 8
Dimensions to add• Acquisition channels• Customer segments• Time
![Page 11: SaaSFest 2015 - "Spheres of Diminishing Lies" by Ezra Fishman of Wistia](https://reader031.fdocuments.net/reader031/viewer/2022030217/58877f2b1a28ab63208b57a7/html5/thumbnails/11.jpg)
@ezrafishman