SaaS sales at EasySize ()
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description
Presentation made for a "Lead to Signed - how SaaS companies close deals" meetup in Malmö (9 Oct 2014).
Transcript of SaaS sales at EasySize ()
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orders & returns data
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algorithm
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size predicted based on your shopping patterns
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API
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first platform to test
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customer
message
trigger
sign-up
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what online shops to choose?
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pain?
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factor #1. what and how they sell
mono brand multi brand personal shoppers
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factor #2. delivery
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factor #3. size guide
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ENG
factor #4. main language
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pain = size guide
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1 2 3
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1 2 3%% %
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0,6%
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1,3%
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2,9%
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landing pages
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part #1. intro & values
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part #2. technology
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part #3. integration
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part #4. price
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problem +
integration +
price
best conversion at…
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tests & some results
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“my” instead “your”
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3 days instead 6 or 1
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price indifference
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blog
new venture started just few weeks ago
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Adwords & Analytics
tools
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Blog
Freemium
next steps