Hello

Hello

Research:Current Methods

1. browse current and upcoming and past shows

2. purchase tickets

3. interact with social media

The Seattle Art Museum wants to develop an iPad App.

Let’s Get to Know the Users

Let’s Get to Know the Users

Seattlelites

Let’s Get to Know the Users

Seattlelitesipad Owners

Let’s Get to Know the Users

Seattlelitesipad OwnersArt Lovers

Source: City of Seattle

Seattlelites

Ipad users

Art Lovers

Educators, Students, Community,Researchers and Artists

App Mapp

Product Goals1. experience SAM2. drive them to visit3. share with others4. increase awareness of SAM’s wide range of programs

Home Buy tickets Share this

Plan Your Visit

Fill in variable form (date(s), location,

interests)

Select Event Profiles

“info bundle” Downloadable pdf to

See art here

Event Profiles Locations

Basic Floor plan

Event specific floor plan (downloadable

pdf)

Recommendations

Sharing art

Social media updates

User reviews

Annotated visits (interactive tour)

Around town

Gallery index

Multimedia map

Bars

other events

See art now

Past

Present

upcoming

User Groupsand Task Flows

Tech-Savvy

• 24-55 years old Male• Graduated from

University• Currently works at

Information Technology Company

• Likes arts and entertainment around Seattle

Goal

• He wants to show his hot girlfriend what art exhibit they are going to for their Friday night date/brag about it on Facebook.

Motivation

• He wants to share information relating to his evening.

• He wants to publish specific details so others if they want to go, have adequate information.

Task FlowHome

See art here

Events

Facebook share button

Educator

• 30-50 years old Female

• Master’s in Education• Currently works at a

local Middle School• Wants students to

have well-rounded education

Goal

• Wants to stay informed of current and upcoming shows

• Wants to coordinate lesson plan with content at the museum for extra credit opportunities

Motivation

• Wants to offer variety and depth of information and experience that students can’t necessarily get through a screen

Task FlowHome

Plan Your Visit

Fill in variable form (date(s), location, interests)

browses results

Selects event

Views event profile

Selects “info bundle”

Downloads pdf to present to the other staff

Student

• 12-24 years old Female

• Lives in Illinois• is currently taking art

classes• Wants stuff do with

her friends but can’t, cuz she’s grounded.

•

Goal

• She wants to see what’s going on at SAM and feel like she’s there because she’s currently grounded and can’t go anywhere.

Motivation

• She wants to feel all cultured and stuff.

Task FlowHome

Sharing art

Annotated visits (interactive

tour)

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