S1 Low & Fullerton 1994_Brands Brand Management and the Brand Manager System
18
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Brands, brand management, and the brand manager system: A critical-historical evaluation Low, George S;Fullerton, Ronald A JMR, Journal of Marketing Research; May 1994; 31, 2; ABI/INFORM Complete pg. 173
Transcript of S1 Low & Fullerton 1994_Brands Brand Management and the Brand Manager System
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Brands, brand management, and the brand manager system: A critical-historical evaluationLow, George S;Fullerton, Ronald AJMR, Journal of Marketing Research; May 1994; 31, 2; ABI/INFORM Completepg. 173
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
