S01 ad5008 ss02

¿cómo hacerlo?

The practice of systems thinking starts with understanding a simple concept called "feedback" that shows how actions can reinforce or counteract (balance) each other. It builds to learning to recognize types of "structures" that recur again and again.

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados RuízEGADE Business School

Bucle


Bucle reforzado


• As Exercise increases, Health increases (same)

• As Health increases, Exercise increases (same)

• As Exercise decreases, Health decreases (same)

• As Health decreases, Exercise decreases (same)

Health Exercise

S

S

Time

Growth

Tomado de Russell Martin & Associates www.russellmartin.com

Bucle equilibrado


Amount

EatenWeight

S

O

As Amount Eaten increases, Weight increases (same)

As Weight increases, Amount Eaten decreases (opposite)

As Amount Eaten decreases, Weight decreases (same)

As Weight decreases, Amount Eaten decreases (opposite)

Time

Growth


La pregunta detonante


“Our experience is that donations are not steadily increasing or steadily decreasing. It ‘feels’ more like a roller coaster. Never gets to good or too bad. Something bounces us back up or down. There had to be more than a Nirvana/Hell reinforcing loop. Something else is going on.”

“Why can’t we increase donations?”

En la gráfica


SS

S

Portion of Revenue Spent on

Fund Raising

Fund raisers

Donations

Revenue

Links: “As Donations increase, what happens to

Revenue?

(decrease/increase = same/opposite)

S


Variables = measurable nouns

(not quantifiable)Tomado de Russell Martin & Associates www.russellmartin.com


Reinforcing Loop Balancing Loop Balancing Loop

Fund raising goes UP UP UP

(or DOWN DOWN DOWN)

Backlog of follow-up work influences reputation and

deadens fund raising

Additional support help arrives too little, too

late

O

SS

S

S S

Sales Loop

O

Production LoopS

Market LoopS

SRequest for Additional

Staff / Support

Staff / Support

S

S

Portion of Revenue Spent on

Fund Raising

Fund Raiser

s

Donations

Revenue

Fund Raising Productivity Perceived

Follow-upTime

Follow-upTime

Attention to Donors



La pregunta detonante


o WHY is _______happening?

o No WHAT or HOW

o Avoid: Should, blame

“Why should we sell more?”

“Why doesn’t the Help Desk help?”

o Seek: Observable fact

“Why does fund raising fluctuate?

Why can’t we steadily

increase fund raising?

??Tomado de Russell Martin & Associates www.russellmartin.com

Ejercicio



Ejercicio


Opposite

Same Opposite

Opposite

Same

Same


¿En tu organización?


Opposite

Same Opposite

Opposite

SameSame


Vídeo


Discusión en grupo


Asignación para la siguiente sesión

Dr Jorge Ramírez Medina , Dr. Guillermo GranadosEGADE Business School

Fin Sesión Uno

S01 ad5008 ss02

Economy & Finance

Transcript of S01 ad5008 ss02