A new pathway to digital era through WiFi solutions

GIỚI THIỆU S-WIFIGIỚI THIỆU S-WIFI

S-wifi là dịch vụ wifi marketing trực thuộc SPT

Giới thiệu S-wifiGiới thiệu S-wifi

Các thương hiệu của SPT

PostalPostalVoIPVoIP

TelecomTelecom

ICTICT ServiceService

ContentContent

Giá trị cốt lõi dịch vụ

REAL AUDIENCEinteraction on ad from real people.

BEST TARGETING SYSTEMeasily target audience by location(to each venue by specific), by devices. Advanced

filter by user’s behavior (spending power, frequency) or demography (age, gender,

interest, etc).

BEST ROIhigh CTR (50%-70%), high conversion rate,

adjustable frequency of ad exposure.

TRANSPARENT MONITORING SYSTEM live updated system allow brands to monitor

performance in details, adjust performance.

MANY SERVICES FOR DIFFERENT PURPOSESinstall app, increase view/traffic, survey, acquisition, social media, etc. Our ad network is developed to maximize user

interaction based on So-Lo-Mo concept.

Sử dụng S-wifi

S-wifi cung cấp wifi miễn phí cho người dùng, trước khi sử dụng thấy thông điệp quảng cáo của nhãn hàng

Các bước truy cập Wifi

Plash page Popup truy cập internet thành công

Landing page

Mạng lướiThống kê hàng tháng người dùng:•Người dùng: 3,000,000 •Traffic: 36,000,000•Số lượng AP: 2,500 •Độ phủ: 12 thành phố•SSID name: Free S-wifiKênh quảng cáo•Kênh cao cấp như sân bay, trung tâm thành phố•Giới trẻ: Trường học, khu sinh hoạt•Sức khỏe: bệnh viện, phòng khám•Khu vực khác: siêu thị, chung cư, bãi tắm ven biển

Waiting area Medicine Counter Zone treatment

Domitory Campus Canteen

Park Stadium Tourist destinationsBus/train station Beach Super market

Beer club Restaurant Fastfood and cinema Coffee shop Mall AirportFive star Apartment

Avai

labl

e Lo

catio

nCo

min

g

Youth

Family

Public

Festival

Flower Festival in lunar new year•Location: Hà Nội, HCM, Đà Nẵng, Nha Trang, Cần Thơ, Hải Phòng•25 area•100 AP•500,000 Access internet•Duration: 30 days,•Time: lunar new year

Nha Trang Beach Festival•Nha Trang•15 AP•50,000 access internet•Duration: 15 days•Time: july

Da nang Firework Festival•Đà Nẵng•15 AP•40,000 access internet•Duration: 7 days•Time: 30/4

Vũng Tàu internation Kite festival •Vũng Tàu•20 AP•60,000 Access internet•Duration: 7 days•Time: August

Huế international Cultural Festival•Huế•15 AP•30,000 access internet•Duration: 10 days•Time: April

Wifi EventWifi Event

Estimated: •Network: 16 provinces•Access point: 4500 APs•Location targeting:

• Hospital, • Campus, • Public, • Premium, • Apartment, • Malls

•User: 1 million per day

Dự kiến lắp đặt 2016

Source: S-wifi_Plan 2020

Database user

University Hospital PublicYouth – Student Age: 18 - 22 80% Using internet every day

Doctor/ Patient/ Patient’s HomeAge: Un-define30% using internet 1 time/2 week

Business Person/TravelerAge: 16+5% using internet 1 time/month

FMCGF&BEducationElectronic

PharmacyHeath careMedical ServiceFMCG

FMCGF&BBankingReal EstateAutomobileTourismHotel& RestaurantElectronicGame

Source: S-wifi_Platform_enduser

The system allows advertiser to target users by:

•Device: iOS or Android or Window Phone or other OS. By device’s price. By manufacturer.

•Demography: Age Gender

•Location: exact to each router, by department, by hospital.

•By timeslot.

TARGETING & FILTER

REMARKETING

Normal Users Users

Normal Users after connected to S-wifi became S-wifi “Society” Users

REMARKETINGS-wifi “Society” Users interact with Brands through various ad types …

BRAND A

DisplayVideo

Engagement Promotion App

BRAND D

BRAND B BRAND C

User database can be analyzed and used in the remarketing activities. On Facebook ad. On Google ad network. On the Free Wifi system itself. Other ad networks allowed remarketing.

REMARKETING

S-wifi remarketing package* Only registered brands

TARGETED S-wifi Users’ Profiles and database

BRAND ARegistered

REMARKETING

Supportive reporting systemQuản lý và giám sát

Report by each campaign Report by locations Hourly, daily, weekly,monthly reports

Online users Overall data

Đã cung cấp•Dedicated Monthly reach 90,000 -180,000 visits.•CPC drive traffic to website, microsite, fan page, etc.

•CPV increase exposure of TVC •CPA collect data, survey about products/brands. Acquire registration for event, sampling.

Đang phát triển•CPI acquire installation of mobile app.

Banner format: full-screen• Size: 640 x 960 pixel, <150KB• Maximum 5 banners/campaign• Support interactive banner.• Demo link: www.s-wifi.vn/demo/banner

Gói cước

Giải pháp cho các nhãn hàng

Interactive

attract

StandarBanner

Scratch effect

Mini Game

Survey

Slider

Animations

Video

ShakeBanner HTML5

Selfie

Source: S-wifi_Plan_2020

Interactive Video

Call

Lucky Draw

1st time

2nd time

Banner

Smart Banner

Website/facebook

Campaign monitoring, and report

The splash page is setup

by customers

Customer and info

management

Special customer

care

Giải pháp doanh nghiệp tự quảng bá

Retail*: Location owners have wifi network without advertising Platform, such as hotel, shopping mall, building,…

Khách hàng tiêu biểu

1. Banner 2. Interactive Banner

Advertising ProductionsChi tiết theo link: http://demo.s-wifi.vn/banner-type/

1. Banner 2. Interactive Banner

Case studies

3.Shake and recieve voucher 4 Interactive Banner 5. Video Banner

Case studies

6. Survey 7. Slider Banner 8. Scratch Banner

Thank you