S V E K

L O O K B O O K

A U T U M N

W I N T E R

2 0 1 2

AW12

Starting a fashion label offers ultimate creative freedom.

This is true not just for the liberty to take fashion to the

extreme, but perhaps in our case more so for the freedom to

reinterpret or transform conventional garments. Creating

SVEK’s first collection, we have fully taken advantage

of and cherished this freedom, creating unique cuts in

lapels or pockets and developed our own interpretation

of a shirt. The approach to create garments with genuine

features embodies the idea of SVEK and we hope that

it will also contribute to its longevity. Being a Swedish

fashion label, we are proud to underline our Swedish roots

and much of the ideas around the label originated from

specific cultural l ifestyles emerging in Sweden in the past

decade. Swedish design is arguably at its most influential

point yet thanks to the great work of our peers. However,

being internationally involved in the fashion industry has

led us to have a somewhat different take on Swedish

design, and this we hope to bring to the industry. “SVEK

is dedicated to creative expressions and focused on realising

artistic visions, whilst playful with contemporary currents at

the frontier of international fashion. Characterised by cool

wearable high quality pieces with distinctive advanced cuts,

SVEK is creativity refined”

T E X T 3 1 . 0 1 . 2 0 1 2

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S H I R T 2 6 . 1 1 . 2 0 1 1

S K I R T 3 1 . 0 8 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S W E A T E R 1 0 . 1 1 . 2 0 1 1

H O O D I E 0 5 . 0 1 . 2 0 1 2

J E A N S 2 8 . 0 6 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S W E A T E R 2 0 . 1 0 . 2 0 1 1

T R O U S E R S 2 3 . 1 1 . 2 0 1 1S K I R T 3 1 . 0 8 . 2 0 1 1

S W E A T E R 1 0 . 1 1 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S T R A P 0 7 . 1 1 . 2 0 1 1

D R E S S 0 5 . 0 7 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

D R E S S 1 9 . 0 8 . 2 0 1 1 D R E S S 1 3 . 0 7 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

T - S H I R T 2 8 . 0 6 . 2 0 1 2

J A C K E T 1 6 . 0 6 . 2 0 1 1

J E A N S 2 8 . 0 6 . 2 0 1 1 S K I R T 0 1 . 1 0 . 2 0 1 1

T - S H I R T 1 0 . 0 1 . 2 0 1 2

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S H I R T 2 6 . 1 1 . 2 0 1 1

J E A N S 2 8 . 0 6 . 2 0 1 1 D R E S S 1 9 . 0 8 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S W E A T E R 1 0 . 1 1 . 2 0 1 1

J A C K E T 0 9 . 0 8 . 2 0 1 1

T R O U S E R S 2 3 . 1 1 . 2 0 1 1

S W E A T E R 2 0 . 1 0 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

C O A T 0 6 . 1 0 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

D R E S S 0 5 . 0 7 . 2 0 1 1

S W E A T E R 2 0 . 1 2 . 2 0 1 1

T R O U S E R S 2 3 . 1 1 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

T O P 1 7 . 0 9 . 2 0 1 1

J E A N S 2 8 . 0 6 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

D R E S S 0 3 . 1 2 . 2 0 1 1 D R E S S 3 0 . 1 0 . 2 0 1 1

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

Sales And Press: enquiries@svek.com

Publishing And Editing: Svenska Klädesaktiebolaget

Creative Director: Bahar Alipour

Photographer: Patrick Lindblom

Art Direction & Graphic Design: David Karcenti

Production Company: Stenberg Collskog

Assistant: Tamara Elliot

Retouching: www.triplefiveseven.com

Digital: Daniel Simm / Triplefiveseven

Make-Up & Hair: Linda Andersson

Model: Ramona Chumura / Next Model

Management: Camilla Bigler

S V E K L O O K B O O K A U T U M N W I N T E R 2 0 1 2

S V E K L O N D O N S T U D I O

6 4 E C C L E S B O U R N E R O A D

1 5 E C C L E S B O U R N E S T U D I O S

L O N D O N N 1 3 G G

U N I T E D K I N G D O M

W W W . S V E K . C O M